In this week’s episode, hosts Pat and Mpumi are joined by brand enthusiast, marketing strategist, copywriter and author, Katlego Thulare. The conversation starts off by Katlego taking us through his upbringing and school journey. He talks about how his upbringing raised curiosity about his surroundings.
He speaks on how he got exposed to marketing and advertising. Having to do marketing for various events and restaurants, he then realized his love for writing. Katlego talks about his passion for telling stories people resonate and connect with.
As a copywriter, he then shares insights about what makes a good copywriter, noting creativity, finding a unique voice, and understating your audience.
Speaking about writing, Katlego takes us back to how the idea of him writing a book came about - starting by sharing short brand stories on LinkedIn, which later led to him writing and publishing - which he self-funded.
Lastly, Katlego shares his thoughts about AI vs writing and human touch.
The conversation closes off with a brand quiz.
For more about Katlego, do tune in.
00:00 - replayed
00:27 - Intro
00:58 - Introducing the guest
02:00 - Welcoming the guest
02:16 - About Katlego Thulari
06:13 - Moving to Deveyton
08:50 - Building creativity and curiosity
12:54 - Studying B.com
15:18 - Metro police shutting down the event
16:40 - Starting to enjoy marketing
18:20 - Doing marketing for Richard
19:00 - Starting to enjoy writing
19:40 - Finding your passion
21:00 - Finding the writing style
21:30 - What makes a good copywriter
22:50 - Being a self-taught writer
25:05 - Welcome to South Africa
30:40 - Cutting out the middle man
35:10 - How the book started
37:18 - A part from the book
40:35 - Advice for a copywriter
44:53 - Book jackets
47:50 - Live show
49:50 - How to be a good copywriter
57:53 - Brand quiz
1:05:36 - Closing
#youtube #podcast #subscribe #books #auther #marketing #motivation #business
1 июл 2024
