Episode 65: The ROI of UX Research with Ruby Pryor 

Aurelius Podcast - Episode 65 highlights with Ruby Pryor:
- Defining the ROI of UX and UX Research
- The case for building confidence in speaking about UX Research in terms of dollars
- Understanding how certain recommendations you make impact the fundamental business model of where you work
- Business models, understanding them and how UX Research work fits into them
- Examples of how to determine and communicate the ROI of UX research
- How to calculate the ROI of UX and research