Michelle Swan knows the secret behind how Tercera’s portfolio companies earn lucrative returns on thought leadership--and no, it’s not just echoing the latest trends on the cloud, A.I., etcetera. As CMO & Partner for the leading investment and advisory firm, Michelle drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard above the din.
Join us on March 19 for the next episode of Everything Thought Leadership, when Michelle will discuss her mindset, why most tech companies struggle with thought leadership, the future of tech services thought leadership in the age of generative A.I., and other topics.
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10 сен 2024
