That is a Rhino-Rack roof rack on this vehicle. The cross bars are what the fishing rod holder will attach to. www.etrailer.com/Ski-and-Snowboard-Racks/Rhino-Rack/RR572.html
It can be either www.etrailer.com/p-RR572.html If you're looking for something to carry fishing rods here's our selection www.etrailer.com/dept-pg-Vehicle_Fishing_Rod_Racks.aspx