I think I just realized why the Gallente ad is like that. These are empire propaganda, so they focus on the things the empire wants to show: caldari - revenge, minmatar - revolution, amarr - dominance, and gallente - utopia. The Gallente wouldn't show war footage; instead they just flash a sneakpeek of their ships like flashing a gun to show that you mean business. But they are trying to show that the gallente world is peaceful and utopian, and you should trust your government to keep anything from ruining that. Also the "diversity is our strength" is a message of "look how many people have already joined us, obviously we're the good guys here". It also makes sense for Amarr. They only show their gleaming cities and formations and the light of their god. The camera also focuses on the ships firing their lasers but never brings much attention to the ships being lasered. It doesn't show the Amarr fleet in battle; it shows a pov of what happens to you when you cross the empire, depicted as some kind of divine punishment. IMO as ads they're lackluster, but as lore-accurate empire propaganda, they actually make a lot of sense. I just wish the Gallente one was a little longer and showed a bit more footage of planets and nature to showcase their diversity and really sell the idea of a utopia. Although I'd have loved to see swarms of drones firing off like the caldari/minmatar missile barrages.
