Amazon reported $10.7 billion in ad revenue in their Q2 Earnings Report, marking the first time Amazon Ads has earned $10 billion outside of the Q4 holiday period.
AI continues to be a theme for driving ad effectiveness and efficiency for Amazon. They noted numerous generative AI releases, including the Trainium and Inferentia chips, and new, more advanced machine learning models to help advertisers reach previously unaddressable audiences with Amazon Ads.
Joe Rideout, Chief Product Officer at Perpetua, dives into everything you need to know 👇
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29 сен 2024
