Facebook Ads 7-Day vs. 1-Day Conversion Window: Which Is Better? 

Yes I'll put it on the list to record

Absolutely. It is especially impacted by what tools you use for your checkout, CRM and what not. For example, I know from lots of experience that if you're using Kajabi, it's going to be WAY overreported. Whereas if you're using Thrivecart, it's going to be more accurate. Regardless, I rely on 3rd party tools to get accurate reporting.