Fashion Design Tutorial: How to Develop Your Brand Aesthetic (What are House Codes?) 

I'm 32 and just getting in tune with my aesthetic and career goals - it can be hard when you have to work for other peoples vision, but eventually you fall into patterns that just feel right

I love you so much Zoe thank you for this message 💕

A video on inspiration would be amazing! Personally I struggle with expanding my inspiration beyond the literal idea. Ex. I can design from looking at a flower, but I can’t make mood boards etc.

Tracey Reese said her mother would give her briefs at home and then told her to design. She credits her mother for making her a much better designer.

amazing

Hello Zoe.... don't you feel like all these heritage brands have the same ir similar aesthetics?

Hi,I like your video My dream is illustrator But now it is still training And now I have to rest because my hand is injured 🥺

❤️❤️❤️

There's is nothing more amazing than experience speaking ! Thanks ZOE ❤️

I was having an brand identity crisis last night. Omg thank you thank you thank you so much for this video!!!! You have no idea how much this has helped ease my mind

Here's a question for an inspiration related video: How do you avoid falling into the same patterns everytime you try to seek new inspiration? For example, whatever i look at i always end up going back to the same silhouettes & colours. Fantastic & helpful video as usual thank you so much for sharing it with us!!

Thanks Zoe, I have left my design journey for 2 years now since I left school. I had tried but failed to pursue it because of limited finance to do high-end gown. I am rethinking about coming back to start something small first to continue my passion. 😊

thank you so much ..i am still kid but wanna be the best fashion desighner when i go up

This was such a great video! Just last night I started thinking about what would make my brand unique and I started brainstorming about things unique to my country that would set me apart just a bit from other brands. So this video has confirmed I'm on the right track with my thinking. Thank you so much

omg thank you so much for this video! I'm currently studying fashion design and I was not in the mood for creating something new, because I tend to stick to some rules I made up in my head, not knowing that they're literally my house codes, like you explained. it gave me so much motivation, so thanks again!

Omg I needed this so much! I'm starting my brand and I have a real hard time when trying to make sellable clothes while still puting my own eccentric spin to it.

لو يكون ترجمه للفديو باللغه العربيه. ...من مصر اتابع ...

My twins says the same thing all the time he tells me to promote my work but I get frightened. But like you said do the best version ❤

This video was exceptional, you were so clear with the examples and it has also cleared out some doubts that i've always had. Thank you Zoe!!

Zoe you are like a wealth of information and Im not even going into fashion design but I found so much useful stuff and finally learned the origins of alot of these companies! So happy whenever a video comes out :)

This was so amazing! You should start a podcast!!!

Hi am 13 and want to be a fashion designer but i live in a country where the dont have fashion school do you have any advice for me

Once again, mind blown🙌 love your vids so much! Thaaaaannkss

You don’t know how much I needed this video! Never heard of house codes. I’m just about to graduate from apparel design and will use this to cultivate my brand. Zoe you always know the pulse of fashion & the industry. Please continue to evolve so that we can. ❤️. So many truths 😌.

Am I the only one who thinks that your fashion sketch looks better than the garbage on the runway they look like two different garments absolutely amazing Zoe add a little flair to it and you have your own design

Thank you this video was really helpful

I'm so obsessed with fashion... I found out about your channel from a friend and I'm loving your content, thank you so much

Hope you stay up with your channel, it helps me a lot since I was starting my fashion design education, I'm sure many designers are also grateful for the videos!

Awesome video learning so much. About your question on inspiration. Would love to know where to draw the line when exploring inspiration especially from different cultures without getting into negative cultural appropriation

love what u sharing. it's so helpful

Can I start my own luxury brand even though I don’t know how to sketch

As a beginner designer -I’d just like to say your videos have given me so much knowledge and Inspiration! Thank you for being an awesome creator and teacher ❤️ can’t wait to watch and learn more from your channel Xoxo

Y'all post them likes , make your view match with the likes. Our sista Zoe is a gem

Bravo, fantastic video and topic Ms. Zoe Hong! Gosh I'm writting down what you said at one point in the video that I feel is so relevant to any creative field, "An idea without excecution is only a daydream". Thank you for always giving us a perspective where growth and betterment is at heart!

Thanks so much for this exceptional content! You have helped me to understand and validate where I presently am in my creative process!!

You've encouraged and inspired me so much, Beyond just sewing and creating. Thankyou! For helping me keep my head up and being a voice that encourages me to want to work more :)

you're so inspiring and you give good advices. I really admire you.

Hey quick question do you teach any zoom classes?

When starting off after university in studying fashion design, what would you say is a good step into starting your own fashion design business?

Your videos are always so inspiring. I've been making men's swimwear/underwear one at a time on Etsy... But I don't want to do that forever. I want to take the next step and find a great little direct to consumer (DTC) production company that would produce my designs. I haven't had any luck finding one yet (USA). So hopefully someone is kind enough to share one they know of.

i love your content Zoe!! And i totally agree with you: never limit yourself, experiment as much as you can, master what makes you unique & design for people are the thing that i always say to people whom want to work in fashion, and what i do to become better & more successful

Hey Zoe, am Interested in fashion designing and i have started my practice and your videos are helping a lot❤ as you define everything in such a beautiful way that helps a lot . 😊

🌼🌼🌼👍👍👍🌹🌹🌹

Hi I am Ayushi from India. I wanted to know if it would be worth it to go to New York, London for masters in fashion. I do not have funds laying around but with loan and scholarship things can work. Being in India the market is limited, not a lot of people experiment with clothes. Can you help me . Thank you , love your videos !

I'm not sure if you made a video about this yet but please make a video on inspiration because I needs ideas for concepts and mood boards, I'm really trying develop my skills in presentation. Thank you ❤️

Great to see you back (youtube didn't show me you're earlier uploads from a few weeks ago), I especially enjoyed the first 9 minutes where you spoke about the DNA of a brand and how it's interpreted by whoever is at the helm and it'd be an interesting video/set of videos if you did a deep dive of a house and how new creative heads have retained the hallmarks of the original creators while also adding their spin e.g. how Daniel Roseberry has referenced Schiaparelli's connection to surrealism/Salvador Dali or how Sarah Burton has went all-in with the romanticism Alexander McQueen infused into his clothes but they've lost a lot of the bite/edge.

I'm also a Clothing Manufacturer and if anyone needs any kind of help let me know.

🤗🤗🤗👏 thanks for this video; amen to every word! do you have books published yet?

Just what I needed!!! Thank you so much for the content, especially because you don’t charge! ❤️❤️

FIRST VIDEO I EVER WATCHED FROM BEGINNING TO END ON DESIGN🔥🔥❤

i found your sharing in this video very useful for my job interview as a learnig assistant in a fashion & textile course. thank you.

Thank you Zoe, just in time! Also "but Zoe I want build my EMPIRE around this concept..." made me laugh :)

Thank you for this video! It was exactly what I needed 🙏🏼💕

What a beautiful, brilliant, intelligent queen Zoe is! Thank you for being the most exquisite "party host" for us "party people" 😄🥰🤗 Love your videos [I stay watching them on repeat], please keep them coming 💖 XO

Amazing and very useful video thank you very much!

Love you 🧡

I’m always learning whenever I watch your videos! Thank you! Special video idea. Silencing the noise, the family, social media, society etc. digging deep to find what really drives you, your own true imagination and inspiration. I hear what you said about the great houses following what life gave them as their inspo. The distractions today do seem to be more intense. If you have any tips or insights into this can you consider this as a video idea. Thank you again, Zoe!

i loved the little lesson on Lanvin; absolutely fantastic information! ✨

Literally the video I’ve been waiting for. I’m more than convinced you have mind reading powers Sensei Zoe ✨

that was an awesome presentation Zoe. I feel that so much of what i heard today i can apply to my own studio practice. thanks

talking about colors, let's not forget the green bottega, I used to dislike green but they made it cool somehow

whats the paper that you were using for this video, and I mean, the one you were drawing and ilustrating on.

Absolutely love this video concept!

I decided not to fear change and Inspiration is never a problem. I have even started challenging myself with refashioning, specifically the Pendleton wool jackets that have moth holes! Cutting and refashioning as I see it. Learning how to repair the small moth holes, etc.

wow I'm feeling so motivated right now. thanks!

my brain is going at a million miles an hour thank you so much for helping me🙏🙏🙏

Zoe, you're the best! Can you adopt me? Thank you!

I love Zoe there in no one can teach us with love like u , I always come back to u I love u

Exactly what I needed to hear before starting my own brand!! Thank you for the pragmatic and imaginative advice!! Will be referring to this video often.

Thanks Zoe! Super helpful

You are instrumental in helping us learn. Thank you

and what would you to suggest someone who has already started the business but has no idea what to do next? 🥴

thanks Zoe. your talks inspiring... god bless u.

I love how you pretty much mentioned here the concept of the "minimum viable product", which really is a critical component for not just fashion brands (that are businesses in their own rights; we should all treat them like businesses) but for all kinds of businesses that are at the startup level and are just getting ready to run out into the world. It's a cute idea if, out the gate, one plans and manages to turn up with some kind of a "collection zero" of sorts (like to declare their codes and whatnot), but it just takes on so many risks that - you basically have to worry now about multiple pieces and products selling enough and/or grabbing enough attention. And that tends to be overwhelming and potentially unmanageable for anyone who's not only new to fashion but specifically to the business side of fashion.

Zoe, your videos , of which I watch at least a dozen a week, are nothing short of incredible and straight to the point. Especially now, at home , no job, covid bollocks and mandates, and about to launch my first line of one off designs. I have done my time at Fashion School, but I wish I had of spent that 3 years with you. You're amazing! Thank you so much for the hours of your wisdom, your energy, good humour and humility. You're a gem to ALL inspiring and practicing fashion designers. Big love from Australia, and hope you're navigationg well 🙏💖

I learnt that Lanvan did fashion and decor, interesting.

Like, and then watch🙌😊

What is the best or one of the best fashion book history you can buy please?

Thanks so much for sharing! Love, love the design's. Inspiration does choose you; well agreed! I would love a video on inspiration.

This is what i need🤩💖

Ms. Zoe, you are an amazing artist!! You have no idea how much you enrich my life. I do not aspire to become a designer, my favorite hobby has been cooking, but you have opened my mind an my eyes to a new dimension. You are an awesome teacher. I have learned so much from you that now I see the world through different eyes. I enjoy very much watching you draw. Your drawings are much more beautiful than the photographs! In the late 50's, I would see my beautiful mother leaving the house to attend official government functions in the different countries where my father was assigned to represent our country, (Mexico) as a diplomat. She often wore dresses and evening gowns designed by Ramon Valdiosera. His designs were inspired on the different traditional and regional attire of our people. I see what you mean in your suggestion to go out and see the world for inspiration. I am so excited to continue to learn though you wonderful videos. I truly admire you, your talent, and your warmth, fun temperament and your kindness and generosity in sharing your blessings. Thank you very much!

Omg I sooooo needed this 😍 You are a blessing 💖

I always learn something so important from you and it’s usually something outside the world of fashion and design!

Wow very nice keep it up mam😍😍🤩🥰💋🤩🤩🥰👌👍👌👍

Thankyou so much 👍🏻🥰🥰🥰

You are awesome! thanks for this.

GIVE CLARITY ABOUT APPLIQUES

Good 👍👍👍I love it and I can't draw this 😢 but you are telnted

"But Zoh-EEEE...I have this CONHceptt..." at 13:45 really cracked me up!!

This is such an amazing video!

This video is so good! Gracias :)

Please add Arabic translation💕

Love this video!

Your inspiration girl!!! 💪💪😊

OMG I loooove your videos ❤️❤️

I love her she is always so helpful

Here I am, a 3rd year aeronautical engineering student enjoying your content ..... beautiful 😍

Miss Zoey, I miss youuu 💕💕💕

OMG this video is giving me so much hope and encouragement. I have a few things in my life that I'm very passionate about that will be the inspiration to my fashion brand and i can't wait to execute them! Your videos are amazing. I can't say that enough.

thanks for slapping me virtually zoe