good advice man. im just getting started with my ecom journey too. and have been told broad broad. but i find if i run tests with audiences then have a broad going. generally what works for me is i use the audiences till broad picks up then i end up turning the targets off because they stop performing and broad takes off. because at the start the targets get early sales then broad generally goes well after a week of fb doing its learning thing. the targets only do well for few days/ week
Yeah make sense. It also depends on your budget as well. If your budget isn't big enough then your ad sets won't exit the learning phase and after a week or so they will start to die off
Question about the scaling campaigns. When we have the winning ad sets, there obvs will be the winning ad and others underperforming. So, when duplicating the ad sets are we turning off/deleting the under performing ads or do we keep the ad set without changes? What if in the scaling campaign the algorithm starts spending budget on the other ads, which doesn’t bring wanting CPA? Also, what would be Your actions if the results in scaling campaign with duplications brings unwanted results and higher CPA than in testing phase (like 2-3x higher CPA)? P.S. Great video and info
Just the video i needed! I'm launching my testing campaign today :) quick questions about the test to scaling part. For testing - are you testing the same ads across different interests? so like image 1,2,3 stays the same across all interests you are testing? And second - when you are testing and find your winning creatives for at least 3 winning audiences, for the scaling campaign do you keep those same winning creatives the same too for those diff winning audiences? so like winning ad 1,2,3 remain the same for winning interests 1,2,3? hope that makes sense! lol i love how simple your strategy is! side note: i went the webinar route, so excited to test this out! :)
Yes identical ads across interests so it's a fair test. But still test 1 variable at the ad level. for example in 1 ad set I may have these 3 ads: Ad 1 = ad copy 1 video 1 Ad 2 = ad copy 1 video 2 Ad 3 = ad copy 1 video 3 Those 3 ads would be the same across all ad sets in my initial testing campaign Whenever I scale an ad set I keep whatever ads were working inside the testing ad set
@@ohalloran_sam thank you so much for breaking it down for me! I truly appreciate it :) so you basically test creatives first, and then test copy next to optimize? Or if you notice it working then just go straight to CBO?
@@SkincealStudio if something is working then I would just scale it. Then at the same time continue to optimise the original ad set. whether we test copy or creative on a certain campaign totally depends on the campaign/offer/previous data we have
Hey Sam, perfect video as always, I would like to ask you what is on your tracking sheet? I saw couple of them and I was curious if you could share which data are the most important for you to track? Thank you!
When we testing interests Do we test 1 interest per ad set, or we testing group of 3-5 interests, which determines different audience segments. Also, when testing interests, we using Advtg+ audience with suggestion of the interest, or we using the original audience option?
Hello! Thanks for the video, new subscribed here! Can i ask you, new account, after how many days you would add more interests and turned off the adsets that are not working well?
Correct answer: Totally depends on your funnel economics and target cost per conversion. a very general answer: I like to leave ads to test for 3-4 days before making a decision
Sam, lets say I am just starting and I dont have any data, brand new product or whatever , do you run ads for purchase event or do you first get traffic to your website and try to get some data for your pixels first ?
@@SimeonPetrov1 we’re doing a bit of that right now but we usually use it with larger budgets and audiences / broad that we know works. Not sure using it to test audiences with is the best
@@ohalloran_sam I am working with watch brand and I am working with scratch can your please suggest me which type of content and offer should I test and which strategy should I follow for the batter results.
@@ohalloran_samI was wondering this too. Wouldn’t you want to give fb the best chance of figuring out your audience by giving a bunch of interests and lookalike audiences in advantage + audience and then simply test for creative?
From one of your newsletters, if I understand, you don't use an audience more than twice in all your facebook account. So let's say at testing phase there's an audience working (that you'll scale) if you want to test new ad creatives you just add them to that working audience in testing phase instead of creating a new adset with the exact same audience right? And if it works, then you add the winning creative to that same winning audience that is now in scaling without creating a new scaling adset again with that same audience. But are you not afraid that it screws up your working adsets? Isn't this disturbing the whole adset? what's your best practice for doing so without messing your adsets up?
Yes that's the approach I take. I rather add to ad sets vs using 1 audience too many times. A few notes: -If something is working and scaling really well I will probably hold off adding to it until results start to drop off When I do add to it a few things usually happen: -It starts to work and therefore doesn't mess up overall ad performance and oftentimes improves it. -It doesn't work and I just turn it off after a few days -It doesn't get much/any of the budget and therefore doesn't mess up overall ad performance
By the given example, if we have a winning ad set in a testing campaign and decide to add 2-3 new creatives: 1) Before adding new ones, do we turn off the underperforming ads (creatives) even if they are not spending any budget? 2) Is it fair to test new ads (with new creatives) alongside a well-performing ad (creative)? In this scenario, won't the winning ad continue to spend the entire ad set budget, preventing the new ads (with new creatives) from being tested properly?
Hey Sam , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
In 2024 teaching people to do multiple campaigns, LaLs and 5$ budget Assets thats a clear way to failure for 99.5% of people. If it works for this YT probably the product is mega mega good which would work even under this nonsense structure or it is simply a scam product that overpromises ( which 99% of coaching products essentially is)
