FIAT | Operation No Grey​ 

It's so refreshing to see an automaker embrace actual colors again. I hope more of them will follow Fiat's lead.

I'm glad that at least one automaker in this world cares about their cars having actual character. Just reaffirms my decision a few months back to buy a 500 and 500x for my family (both orange)!

Best decision ever! Changing the world starts with little things.

I LOVE this! I'm so happy that FIAT has made it their mission to develop cars that inspire fun, passion, and optimism. I drive a 2013 FIAT 500c Abarth and it never fails to put a smile on my face. A little car with such a large personality! Keep up the good work, FIAT!

That's actually one of the best car commercials on the market, good job Fiat 😊

Erano anni che non vedevo uno spot pubblicitario di così alto livello, faccio i miei più sinceri complimenti allo staff che l'ha studiato e prodotto,e mi complimento con AD del gruppo fiat per l'interpretazione,mi ha emozionato 🎉🎉🎉🎉❤❤❤❤ bravi,bravissimi.

Thank you Fiat for doing what needs to be done!

I´m from Germany and I drive Opel. I never will drive a Fiat. But this Spot is the best Spot I have ever seen in car advertising. I love it :) Thank you Olivier François

Finally! Already years ago I was bored and disgusted almost by all those grey and only grey cars everywhere. Back to colors! ❤

Absolutely stunning to perform Italian culture worldwide! Thanks Fiat, meravigliosa!😍😍😍

finally some people that wants cars to be more colorful and creative

I am waiting for years that car makers show more courage for colors as it brightens up the world we live in. And eventually one company sets it at first place - bravissimo FIAT!

Concept cars always have amazing shapes and colours, but when they make it to production and you go to a dealership to chose: it's a palette of greys. Other brand manufacturers should take notice of this

This is why you guys are the best! I can't wait for the 500e to come back to Canada. I already reached out to my dealer and I really hope this new initiative means more bright colours on this model as well. Bright interiors with the white leather steering wheel and two-tone seats, and fun exterior colours like the blue and green from the 1957 edition would be awesome. They were GORGEOUS on the regular 500.

I ask you to bring this color policy to Brazil! If not banning grey, at least having more colors in the catalogue. We miss the colorful streets of the 70's!

Finally one car maker that makes sense. I really hate grey and white cars. I will never buy a car from a brand that doesn't give us bright noticeable and traffic safe colours! Red, Yellow, Neon-green, Bright blue, Orange etc. :)

This year I traveld with my bike from sicilly to switzerland and came through Lerici! The whole country is full of life and so colorful! I think its the best decision Fiat can make!

GRAZIE FIAT! Questo nuovo corso che sta prendendo questo marchio mi piace sempre di più, auto che richiamano il design classico come la 500e, 600 e la topolino, basta auto grigie ci sono già troppe cose tristi in questo mondo.

In un mondo che diventa sempre più grigio, abbiamo bisogno di COLORE! In a world that is becoming increasingly grey, we need COLOR!

I bought my first car earlier this year and it was indeed grey (short version is I was pressured into picking the color) and I have regretted it ever since. When I have some money I will definitely invest in a wrap to make it a nice blue.

i live near a stellantis dealership and im so happy that i no longer see just grey cars when i go to the store

Die jemals beste Entscheidung einer Automarke ! Fiat steht für Lebensfreude und Optimismus. Kein Grau, kein Schwarz und kein Silber ! Nur Farbe, passend zum Dolce Vita ! ❤

Love this! Absolutely suits the brand. These days you're lucky to get a red and a dark blue as an option for a new car, then 4 types of grey/silver, white, and black... BORRRRRING! I will say though, a Fiat Abarth in flat grey with black features looks TOUGH! Other than red, what are some bright but tough colours for the Abarth? I can see 1970's muscle car colours looking great on an Abarth, with all blacked out features (think bright orange, green, even a bright pink - all flat colours).

I love Italy and I am planning on buying a new FIAT 500 in orange😅 I would LOVE to live in such a marvelous Italian city. Here in Germany, everything is so gray and so stone-cold, I don't like German cars, either. They don't emit any emotion, whilst FIAT and Alfa do.

The end of grey cars Colorful is the only option Great job on this, FIAT

Questa strategia di Fiat è un chiaro segnale di come il marchio sia in costante evoluzione, rispondendo alle esigenze e ai gusti del pubblico contemporaneo. Il cambiamento di rotta rispecchia anche l'evoluzione dell'industria automobilistica stessa, in cui i consumatori sono sempre più attenti all'aspetto emotivo e all'esperienza che un'auto può offrire. Non si tratta solo di scegliere un colore diverso per la propria auto, ma di abbracciare una filosofia di vita che si riflette nell'immagine della Fiat. I colori vivaci, presenti nei paesaggi italiani, rappresentano un modo per connettersi con l'essenza della cultura italiana e per trasmettere emozioni positive attraverso il design delle vetture. Sarebbe bellissimo se Fiat potesse rendere disponibile una palette cromatica di 20 colori, un colore per regione. La Puglia sarebbe un bel verde oliva con sfumature gialle del grano.

Awesome 🎉 can’t wait for the 600!! Colourful cars are the most fun 🤩

FIAT и Италия - моя любовь.

Bellissima questa presentazione!! ❤

Bravo!!! 👏🏼❤ Please bring it also to Brazil. Our cars are too boring 😩

Very clever! We were shopping Acura once and all they had was gray black silver and white. We walked away and when the salesman ran after us I told him we weren’t buying and funeral cars!

Bonjour, Ça c'est chouette,vive la couleur. Y en a marre des voitures tristes blanches ou grises,on veut de la couleur. Merci Fiat 👍

I own FIAT Punto Evo and love to ride it even after 7 years of ownership ! My humble request - Please bring back FIAT cars to India !

A Fiat sempre inovando. Surpreendendo. Parabéns pela belíssima campanha.

Excellent idea!! Please make this operation extensive to South America, we need to have green/blue/orange FIAT cars on the road again. 🙏🏻

Brilliant Italia ❤. Hate grey. Everything's turned grey: paint, furniture. You name it. My car is red by the way. Thankyou for saying it in Italian too Xxxxx

Never had a grey car, they were white, red, violet, light green (Lugano Green on a Peugeot 406 Coupe, still my favourite), black and now red again (Red Obsession Tintcoat). Bravo Fiat!

This is a fantastic idea, hoping the rest of the car industry follows your example! :)

Congrats for this decision. I'm really bored about poser buying 100k cars but having no balls for a vibrant color. I work in Munich at a big car manufacturer. In the garage you see a lot of cars of the workforce. Well paid, expensive cars. They think beeing special. But all cars looks the same. Grey, Black, White. Sometimes you see one in vibrant blue, green, yellow, purple. Love this colors and the personality of this people. I can't differ the other cars, even if they aren't the same model. And my manufacturer offers really wide color variations of every color.

Thank God! I thought I was the only one in the planet feeling overwhelmed by so much grey on wheels!

Complimenti!! Tante auto grigie sono in invito alla tristeza , a vita senza colore!!! Spero che i consumatori posano credere nella vostra idea.

I LOVE IT! THE WORLD IS GREY ENOUGH... THANKS FIAT!!!

Great idea. My favourite color is yellow. I love dark purple, Mint green and brown too. And for the new 500, i love the "Gold pink" and "Ocean blue" ! And this orange is great too !

Love it! Keep Italy 🇮🇹 colorful and beautiful!

My dream car is a MK1 Panda Cross in that gorgeous flat orange (just like a Land Rover G4 challenge colour!) This was a superb advert. I always choose bright paintwork. I currently have a bright yellow MINI and a vivid blue Kona Electric.

I love this!!! Now if the U.S. automakers would stop making so many trucks (in blah colors, no less) and return to producing actual CARS. I doubt that wish would be granted, but if it were, colored cars would be icing on the cake. Maybe the need for bold colors is why so many people are wrapping their rides.

Will there be new colors coming for the Fiat500e in Germany in 2024? The current only avaolable three options (Black, White and Rose Gold) is really way too limited. 😞

Ragazzi, ho visto 3 pubblicita' fino ad ora, della 600 con Leonardo, questa e un'altra con la Topolino. Sono stupende!!!!

I own an Abarth Punto its the best hatch ever . FIAT PLEASE COME TO INDIA 🙏, We are done driving crappy cars from other manufacturers 🙏

this is the reason why i love fiat.

I love green cars. If you also use the color green, you'll have a new customer. :)

As a European, couldn't agree any more. We need colors back to the roads and leave the monochrome cars for boring, dull people. I hope the message spreads and more companies follow the road, FIAT has just stepped on.

This commercial is a masterpiece.

GRAZIE AL CIELO! Era proprio ora

I like the throwback to the old FIAT-Logo in the end!

Wow i love It... Ma quando uscirà la fiat *Topolino*? 😃

Obrigado FIAT por deixar o mundo mais colorido!!! Parabéns pela campanha!!!

bene, pensiamo che sia buono, signor Francois! Saluti dalla Francia e dalla Germania 🙋🏻‍♂️🌈

Excellent decision! I’m currently planning to get a 500 from 2011 myself!

Great commercial! Original, and great that the CEO himself is behind the wheel driving this colorful change.

Thank you FIAT for this decision. I also don´t like white or black cars, but that´s another story.

Sounds good but during a recent trip to Fiumicino, two friends and I conducted a thoroughly unscientific survey of the passing Monday morning traffic that was crawling by the terrace of the cafe where we were drinking coffee. We noted that every second car was a Fiat Panda in silver grey. Popular car and a popular colour. Maybe that’s just Rome?

Unfortunately you stopped selling FIAT 500s in Canada. I would have bought one if you did.

Me encanta Fiat siempre autos hermosos y casi los únicos que envejecen sin perder belleza, espero que la fusión con las marcas francesas no afecte su calidad y que las francesas aprendan a hacer autos 😉

PERFECT decision! Although it might get harder for me to spot my bright red Giulietta in the streets. Loved the grey Panda driving by in the background when the 600 got it's colorful bath 😂

In a world of everything looking the same, Fiat gives hope.

Correct! good Idea! I love this decison! No grey! Well done!

Cool, Fiat changes the colors of the cars, but... I wanted to choose the color that I like the most. I would leave the gray for those who like it.

Great job and idea! Sergio Marchionne will be proud from heaven!! I can feel this idea and consequent advertisement being a chapter in his biography!! Well done!!!

A vida deve ser mais colorida! Sempre comento com meu marido que não aguento ver tantos carros cinzas, brancos e pretos nas ruas do Brasil. Podiam fazer isso no Brasil também, a vida precisa de mais cor, já basta as grandes cidades serem tão cheias de cinza de cimento e preto de asfalto. Eu tenho um carro que é um marrom avermelhado, sou apaixonada pela cor dele, já fico pensando quando for trocá-lo se conseguirei um modelo de carro que me agrade e não tenha só a opção dessas 3 cores do mercado.

I hope i can get that colour on a panda looks great

That’s brilliant. I love this decision.

Greetings from Poland, now I know what model will replace my Bravo II in the future :)

Congrats fiat! You are bringing character to cars back! Can't wait to see what's coming!

Excellent choice, great commercial! I hope the same will happen inside Fiat cars!

Forse uno dei spot più geniali e belli mai visti, brava fiat 🔝

Bellissima pubblicità, effettivamente era da anni che non si vedeva un po' di estroversione artistica nel mondo automobilistico, aldilà dei diversi design. Questi tipi di iniziative sono divertenti e sicuramente aiutano a risaltare tra il pubblico.

The hero we all need!

As a classic car lover who also enjoys the abundant amount of colors that were available from most automakers back then, this makes me so happy!

Grazie Fiat You made a Move that will be forever remembered by Car enthusiast across the planet.

that was the color of my father's car back in 80s... a FIAT 131 MIRAFIORI in orange color! such a great memories

Finalmente torna un po' di genio "italiano" :)

Ottima idea! Da un felice possessore di una macchina Gialla!

Bella scelta, in un momento in cui il nostro futuro in Italia non è mai stato così nero. Spero che cambieranno anche tutti i salari degli operai (non solo di fiat ovviamente) e che venderete le vostre macchine colorate allo stesso prezzo dei colori base😁

Bella iniziativa!

Go for it! Life isn't about statistics😍 🎉

Una buonissima idea, auto non più come mezzo dato che ormai muoversi è facile, ma come un vestito, comodo o no, bello e/o funzionale in base alle esigenze e al nostro stile, al nostro modo di vedere la vita. ❤

I own a "pink Barbie" 500 fiat from the 50's. She's my loudy baby. ❤

why i love italian cars in general!!

vabbè geniale, ma Francois era veramente dentro la 600 durante l'immersione?

Pubblicità fantastica !😍

Fiat tutta la vita 🔝🔝🔝🇮🇹🇮🇹🇮🇹🇮🇹

Hätte gern meinen 500e in knallgrün oder orange gekauft. Waren die Farben aus dem Spot auch umweltverträglich oder landen die restlichen Tonnen Farbe dann im Müll?

Yes! Affordable, small, light and fun. This is the sustainable future not 1000hp 2.5ton landships one uses to go to work…

Can I dip ferrari in orange paint

Polacchi e marocchini che colore preferiscono? Visto che Topolino e 600 le producono loro sarebbe interessante conoscere il loro parere.

Agora tenho uma 1.8 motor 8V 2005 rodei de Porto velho Rondônia até aqui em Tocantinópolis tô 2.935 km carregada até o Teto não baixou um Peneu Passei em aldeias dos índios Xingús muitos buracos pontes de madeira Pense numa Maquina Potente 👏🏾👏🏾👏🏾👏🏾👏🏾🤗🤗🤗🤗🥰🥰🥰Parabéns Fiat

Very beautiful car

La mia 500 azzurro Italia è sempre bellissima!

Surprisingly, there are no Amerigos comments about FIAT going woke because of their coloring decision 👍 Mi fa piacere che almeno la FIAT, ha deciso di togliere I bruttissimi grigi dalla loro gamma! Spero che anche gli altri cominciano ad aggiungere più colorazioni per le loro vetture. Adesso ho una Corolla in GRIGIO Celeste, ma vabbè almeno al sole sembra unpo blu, anche se asomoglia al colore grigio di robocop....