Film Photography’s Developing Popularity With New Generations

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In a report shot entirely on film, NBC News’ Gadi Schwartz tells us about the growing demand for vintage cameras as photography shoots up in popularity. The boom has been fueled by younger generations, social media and a desire to slow down in a hyperconnected world. When setting out to report this story, Gadi realized there was only one way to really do it justice. Take a behind-the-scenes look as Gadi shoots a few rolls with photographer Jason Kummerfeldt in Los Angeles, with their journey captured on a film camera.
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Film Photography’s Developing Popularity With New Generations

Опубликовано:

5 окт 2024

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Комментарии : 345

@AnubhavDeka Год назад

a bit weird hearing Jason without his usual humor lmao. incredibly happy for him!

@graineryapp Год назад

Or a Baxter cameo…

@boondoc001 Год назад

He had to tone it down for the masses

@wardo653 Год назад

Disappointed he didn’t chug flaming hot Mountain Dew in the name of aerochrome. 😂

@tijbed Год назад

I felt so weird hehe.

@snowpoo8706 Год назад

@Phillip Banes dislike.

@caloster7664 Год назад

Awesome to see Jason getting some national recognition, and even better to see a news story shot on film!!!

@iainlaurence Год назад

Very cool to see one of my favorite youtubers featured on the news! Film photography is a great art form & community.

@btrdangerdan2010 Год назад

I've been a film photographer since 2016 after graduating high school. Can't believe that now national media is taking notice of the film and film camera shortage.

@GettingNegative Год назад

I don’t believe in a shortage. Old gear is being taken out of closets everyday, camera are being repaired everyday, it’s just a demand issue. People who hoard to have the appearance of being an analog photographer are the only Hangup. But that’s minimal.

@xxGravyBabyxx Год назад

I will keep shouting until a camera company hears me but camera companies need to make new film cameras. When they do, they will make way more profit than with mirror less cameras

@Answersonapostcard Год назад

Because they’re useless

@johnnytoledo Год назад

@@xxGravyBabyxx sadly for most of these manufacturers won’t bother because the market is still very niche remember back in its day Kodak was selling 800 million rolls of film a year and last year they only sold 14 million so for the camera manufacturers they probably can’t see much money in film right now. And we can kinda see that with fujifilm who is just trying to get away from film altogether at this point

@RealSergiob466 Год назад

@@xxGravyBabyxx I agree

@giovannychavez9055 Год назад

So glad this came up on my recommendation, my bro Jason (grainydays) made it on the news and it’s for a phenomenal reason! He definitely deserves the recognition.

@torebergphoto Год назад

jason with the legendary camera hanging from the head technique

@TheOnlyPrashant Год назад

I never thought I’d see Jason on NBC

@bsmukler Год назад

Serendipitous timing, given Leica’s re-release of the M6 after a twenty-year hiatus. Fingers crossed that analog photography will return in a big way, with more readily available film stock and processing centers.

@calchurchill2730 Год назад

Kinda surprised Jason didn't make the reporter drink a Flamin' Hot Mountain Dew!

@offshoretom Год назад

Zero Baxter and didn’t even chug a flaming hot Mountain Dew….

@btrdangerdan2010 Год назад

Such a creative news piece for Gadi Schwarz to shoot this on movie film.

@thomasbranconier Год назад

Great piece! wish the film prices weren't so high but its a wonderful process for sure; connecting so intimately with the tools, the tangible result, with our environment and with people through photography, its a beautiful thing! Great shot at the end Gadi!

@rensinclair4218 Год назад

It's toxic and hard to dispose of properly

@GettingNegative Год назад

There’s ways to keep the price low and get to enjoy the process more than hands on most people do.

@SteveMillerhuntingforfood Год назад

@@rensinclair4218 From what I've been reading, most of these develop at home kits are "sink ready" meaning they can be disposed of simply. Though each kit that I've used has the disclaimer saying "check with local agencies for disposal procedures"

@TheStockwell Год назад

There are always cyanotypes and other alternative processes which can be done with negatives you create using an inkjet printer.

@RealSergiob466 Год назад

I wish they can make new film SLR

@LuigiL75 Год назад

It's good to see Jason getting this level of love! His channel on RU-vid is a must, even if you don't shoot film (which I don't)...film will always be awesome BUT rather expensive!

@alinds1 Год назад

I still have a copy of a mid-2000s newspaper article that announced Kodak was discontinuing B&W photography film. My Photography 101 professor handed it out to the class; it felt like we were operating on borrowed time. Thrilled to see that's making a turnaround.

@matthieuzglurg6015 Год назад

yeah well I wish film was as cheap as it was back then

@brian-esss Год назад

that never happened though. Kodak still makes b&w film and never stopped.

@user-eq1kg6bd4z Год назад

Unfortunately it's $12 a roll for tri x, or $150 in bulk length.

@josearielramos371 Год назад

Nice touch using film to film the story. Thanks for the behind the scenes too.

@Krystal_Kitty7 Год назад

As a girl growing up in the 90's film camera was all I knew for a long time. I've been wanting to buy my kids their own film cameras to see the world in their eyes 💕

@GettingNegative Год назад

There’s lot of great affordable cameras out there. And lots of channels like Jason’s and mine to learn and spread the joy.

@aarontimm Год назад

@Phillip Banes I was born in 02 and have a lot of memories of playing with disposable cameras as a young kid. Of course I was born later so I have more memories of my mom's digital p&s, but I don't think it's that unlikely that someone who grew up through the 90s has many memories with film cameras. Everyone has different experiences and to suggest someone's fabricating a story or misremembering something so mundane is very strange

@powbobs Год назад

@Phillip Banes It’s not the same.

@powbobs Год назад

@Phillip Banes I shoot both. Shooting film has a completely different vibe.

@powbobs Год назад

@Phillip Banes It’s a slower more deliberate process since I can’t just hit continuous and pick the best one. I pay more attention to composition and getting exposure etc exactly correct. If slow isn’t your thing you won’t enjoy it, but I grew up shooting film so it brings back wonderful memories for me.

@shaunlaisfilm Год назад

I have been using film & only film for the past 25 years, these stories always seem fascinating & a bit out of synch for me, because Film will always be around; especially B&W film.

@ElReySupr3me Год назад

Jason this is your chance to keep drinking that soda to get that infrared film.

@beingiann5140 Год назад

Personally I love the mechanical, raw nature of taking a photo on film. The noise and feeling of each camera really is unique and it just adds to the experience of photography just as much as looking at the end product. Great to see so many others are drawn to it for similar reasons!

@tommyboyz6291 Год назад

Literally the whole video has been filmed in 16mm Film Camera is crazy.

@GettingNegative Год назад

It happens all the time. NFL films has always shot on 35mm motion film.

@concorde2003 Год назад

Super 8, not 16

@Definitely_not_Andrew_Yoshiaki Год назад

My boy @grainydays featured on the national television 😭😭 I’m absolutely in love with my Nikon F and S3 and Bronica and it’s so so fun ❤

@PhotographerPhilosophy Год назад

I have a Nikon F3, and many others in my collection but that model is my favorite camera. I’m 19, been shooting film since I was 13 and never looked back. Have 30 cameras in my collection that I use interchangeably

@ruffprophetproductions Год назад

Jason leaving the strap on his head is such a him thing to do😂

@ElReySupr3me Год назад

Weird to see Jason not being weird haha

@norasanpo1145 Год назад

He literally had a camera strap worn over his head 😂😂

@ElReySupr3me Год назад

@@norasanpo1145 He tried to keep it casual, but your right haha.

@billybolang7052 Год назад

Couse all of America and whole world watching him! 😖😖🤭

@CadenAdam Год назад

Was disappointed to not see Jason chug a Flamin' Hot Mountain Dew. But I'm glad he was able to get out of the hospital to be in this news piece because of said Flamin' Hot Mountain Dew.

@norasanpo1145 Год назад

@@CadenAdam man would’ve been a good opportunity to get Kodak’s attention

@DethronerX Год назад

So happy to see this! Emotional experience indeed

@TheStockwell Год назад

I shoot digitally, but I've spent the last few years getting into traditional photography. My digital equipment may become outdated in ten years, but my 1898 Kodak cameras are still working fine after 120 years. 📷 = ❤️

@solithecat Год назад

Where’s Baxter?

@onestopfilmlab8905 Год назад

Theres only 1 film lab in Downtown Los Angeles. Its called OneStop Film Lab. Its my fav place to get film, develop and scan my rolls with a fast turn around. Its owned by local photographers.

@DrewWillson Год назад

I've been making videos about film photography for myself and other photographers for years now, the joy of film is so universal.

@bradencw Год назад

did grainydays help produce this? it’s so stylized, what a breath of fresh air

@OscarLopez-si2wg Год назад

ABOUT TIME I SEE SOMETHING POSITIVE

@yvonneplant9434 Год назад

Everything old is new again!!!

@rf8221 Год назад

Very cool story to add to the conversation for the love of film and Leica's re-issue of the Leica M6 just announced yesterday.

@billybolang7052 Год назад

Baxter dad kickass! 🔥🔥🔥🔥

@kevinkubi1 Год назад

*This video is sponsored by Squarespace* 📸🎞

@adamb9931 Год назад

for those of us that have always shot on film this ‘new’ resurgence feels oddly misunderstood. film prices were never cheap but time will tell wether or not the flocks of old film cameras flying off shelves will make it easier, or harder to avoid going digital.

@95leo Год назад

Can confirm as a film photographer, film cameras, film, and developing prices are outrageous rn lol

@powbobs Год назад

Nikon FM3a’s are seriously expensive on the used market.

@-adrienblanc Год назад

To Kodak : BRING BACK THE AEROCHROME, Save Jason

@seaniwu Год назад

It’s very disappointing that you haven’t interviewed one of the best analog photographer in the world. Baxter

@richardsimms251 Год назад

Yes, I agree : film photography is a great art form and has a wonderful community. RS. Canada

@johntazbaz1121 Год назад

This was a surprise! Congrats Jason! New way to carry your film camera, 2:46. 😂

@Sup90210 Год назад

Where did he get that camera head strap?! Genius invention.

@erichartke4331 Год назад

Love it! Nice editing job.

@RAZEN_EXCELSIOR Год назад

I still use my 1982 Nikon FG-20 and its one of my favourite camera

@_Plimsoul Год назад

It's a shame they had to cut Jason's 2 hour prepared speech on why kodak should reissue aerochrome followed by him ritualistically chugging a Mtn Dew Flamin' Hot soda , but you win some, you lose some

@vivjos1262 Год назад

This is just amazing! Glad to see that this was shot on film. 👍

@elram2649 Год назад

As a photographer, I approve.

@concorde2003 Год назад

Sweet...you visited the Mad Men Hershey House (in the raw footage)!

@QUINPANO Год назад

It literally cost $25-$30 bucks to shoot and develop a roll in 2022. Sold all my film gear it's just too expensive at the moment.

@CalumetVideo Год назад

Exactly! Just sold several film cameras and I think now is the time to sell and jump ship before the gear is less than what was paid for. With the recent announcement of Kodak hiking film 17% I think that’s enough to say most will shoot less film or go digital.

@phantom498 Год назад

Strangely enough I started thinking about film cameras this week after not having used one since grade school. Don’t think I would get back into it, but it is cool and nostalgic to see it come back into use.

@pointblank2890 Год назад

I love that this news coverage had a BTS photowalk with Gadi and Jason It gives people a chance to see the appeal of both Jason's videos and the film photography process in general. As a viewer, you really get sucked into the "imperfect memory" that is film photos, and it's very evident in this coverage. Well done!

@04ctsvader Год назад

Discount Ryan Gosling, aka Grainydays, deserves more views. Also check out his other half Bad Flashes.

@rjmatter Год назад

Wow! What a pleasant surprise to see Jason from grainydays, one of my favorite RU-vid photography channels, featured in this piece. On my way out to shoot a roll of film right now!

@Calderonvideo Год назад

Dear Fujifilm, I know you make more money with cosmetics and medical equipment, but please make Superia 800 and Superia 1600 again. - Thank you!

@Calderonvideo Год назад

@@35mm21 true, but remember Fuji is a Business and according to several vedors that I talked to, 400h and 800 didnt sell well. Only a hadful a wedding photogs used them. Hopefully fuji sees Kodak taking all the cake and redesigns some new eco film for scanning an not for print.

@spinner1769 Год назад

Yep they’re back lol. I’m 15 and I just bought a canon ae-1 couple months ago. Something about the look it gives is just so cool

@C.Abbenfield Год назад

Oh Jason, what a star. Setting new Camera strap wearing trends on national TV.

@JamieMPhoto Год назад

So fun, and thank you for covering this! Jason is a character but also a nice guy and a great photographer. (I mean, he's a total jerk! Gotta maintain the reputation.) Love film photography, and this is coming from someone who gleefully abandoned it for digital back in the day.

@TheNegative Год назад

Amazing that you guys shot it on film! #filmisnotdead

@mpk33 Год назад

The only thing missing from this rad segment is Jason's dog, Baxter. He's the real star in GrainyDays' videos. He has a cult following all of his own. 😊

@aara-tg7kc Год назад

Film also has some advantages over digital no aliasing, pixelation, and a "warmer" image Sometimes different is better depending on what you're trying to do Similar reasons are also why some with retro games prefer to use crt televisions to modern displays Digital's great yes but it isn't always better

@GettingNegative Год назад

Warmer isn’t really a difference since you can add warmth to any image when digitized or wet printing.

@megalon84 Год назад

I shot on film for years in the early-mid 2000s and defended it when digital was creeping up in popularity. Those aren't advantages that you listed. Film has a finite "resolution" (where detail is resolved and not just a blur) and it is far lower than what modern digital cameras can achieve. Pixelation at 500% magnification doesn't matter when at normally viewed levels and distances the digital image is that much sharper. "Warmer" isn't a unique thing. Color temperature, saturation, contrast... These are all things that can be adjusted easily in both the camera settings or in post on a computer. There is film grain which is sometimes a preferred aesthetic, but that can be added in convincing fashion with digital filters in some devices or editing software.

@GettingNegative Год назад

@@35mm21 So to you, resolution is the most important factor? How do you know how many people are shooting or not shooting large format?

@GettingNegative Год назад

@@35mm21 Large format looks like a good way to ruin a nice day to me. I don't think pixelation or resolution are even a part of the conversation honestly, because that's digital. You can enjoy film photography without ever digitizing anything in a darkroom.

@dre400 Год назад

@@35mm21 645 medium format has a resolution equivalent to over 300 mp. 35mm is about 90mp. Same goes for movies. Movies shot on 70mm film has a resolution up to 19K. Not to mention the dynamic range. Film still has its technical benefits over digital even though that’s not the reason i or most others shoot film.

@zondervonstrek Год назад

NBC is about 4 years late to this trend.

@RedStarRogue Год назад

Great update to the early 2020 NBC video. I shoot 16mm/35mm and medium format up here in Canada.

@yellowglove Год назад

Now that is how you do a news report! Love the fact they shot it on film. Had to double take every time to realise it wasn’t archive footage 😂

@stevenmccaughan2752 Год назад

There are people like me who been shooting film film for over fifty years and never stopped

@lunawroblewski Год назад

I think it’s also really cool that this news story was shot on film as well!!

@ProcessedNegative Год назад

This is so cool, great coverage. Hopefully will have more companies invest more into film revival

@user-eq1kg6bd4z Год назад

I love the process of black and white film and darkroom work. Old mechanical cameras are a thing of beauty. What I can't understand at all is paying $12+ for a roll of color film, plus another $15 or more plus postage to have it developed and scanned so you can then edit it in Lightroom. That just feels like digital with extra steps and expense. Also if you want prints virtually every lab is inkjet printing from scans too. There's almost no color wet prints to be had unless you want to pay through the nose for them from just a few shops. Short of shooting a nostalgia roll here and there, the price and process of color film makes no sense to me.

@jerrell1169 Год назад

It's easy enough to scan them yourself, if you shoot often enough home developing is also easy. I agree with film prices though, even the cheapest b/w is around 10$ a roll, pro films like Portra hitting 18$. You *can* bulk-load cinema film but you need to go through the entire process of stripping the rem jet and home devving. But really it's just a matter of returning to how photography was in the past. The prices have been artificially low for quite some time and now it's all just coming back to form, the average consumer shot less than a roll a month. Even amateur photographers would only shoot 2-3 rolls a month. We're spoiled now with digital photography, rightfully so, but we can't expect Fuji or Kodak to try to compete with a format that costs 0$ to shoot.

@jeanineruggeri4573 Год назад

A lot of my best pictures are from a Minolta. Still have today.

@its_heh_suess Год назад

It's a fun hobby that is if you have the right equipment and space to develop the images. Not only that but getting your exposure right. I've taken a course in 35mm and now taking 4x5 enlarged film and it can be a pain sometimes. There is a sense of fulfillment once you get everything right and it can be a hit or miss on both taking and developing.

@KaleidoSTAR_PH Год назад

the entire video made me think this was shot in 2000s, good job on that! 👍🏽

@neessaa8713 Год назад

2000s? more like 1970s!

@THE1BAD Год назад

Awesome seeing Jason in one of the coolest news segments! I love that it was shot on film.

@feath3rs Год назад

now hopefully the filmstock prices will go down eventually now that film photography is back in fashion

@CalumetVideo Год назад

Kodak is going up 17% in 2023.

@lazarusdarkstar3015 Год назад

What’s old is new again!

@alichiffra6455 Год назад

What has been will be again, what has been done will be done again; there is nothing new under the sun. Is there anything of which one can say, "Look! This is something new"? It was here already, long ago; it was here before our time. - Ecclesiastes

@GettingNegative Год назад

Or all of the folks like me who never stopped. Just watching everyone else go in circles! Ha

@naptunes1851 Год назад

You know whats really retro ? Shooting digital

@spencerbacon Год назад

Oh I love this! It’s so cool to get a little more exposure to film in 2022

@stephano.vargas Год назад

It’s upsetting that everyone is buying all the film and everything is getting expensive cause now it’s become trendy.

@davidpaw22 Год назад

My local film developing shop is closing tomorrow... Really sad

@juliocesarpereira4325 Год назад

Happy to see that film photography is not just a fad. Film photography made me more secure even when using a digital camera. I avoid checking out all the time if a shot was good, or taking many shots of the same subject or scene. Besides that, looking through the viewfinder of an old film camera, feels like seeing the present the same way a person of the past would do. And cameras have different sounds, features, systems. Just love it!

@jerrell1169 Год назад

@Synthetic Color These RU-vidrs *are* pro. They make a living off of their photography, even if it's not through standard publications or shooting campaigns through paying clientel (though many do).

@palmshoot Год назад

Why not just shoot high-res video and use individual frames as photos? This way, you'd have an even greater chance of getting a good shot than you would with film.

@chickenitsa Год назад

Awesome that NBC did this report on film. Bravo.

@richardcollins586 Год назад

Love my OM-1 and little Minolta rangefinder.

@NunoAlmeidaPhotography Год назад

Baxter's dad!

@asystole_ Год назад

Nice, they've even got the standard lo-fi backing music every film photography youtuber uses!

@niceyesplease Год назад

Have many of the latest and greatest cameras and lenses. The best photos of my new born son were taken by an analog Canon though, they do convey some magic. Nice video btw!

@sznd Год назад

Jason aka Mr. Grainy says is out here!

@kevindean320 Год назад

All good, as some of us never turned our back on film, we already have our cameras, and now we are getting new film. Well done Jason

@rachelkristine4669 Год назад

I own a beautiful Canon SLR 35 mm film photography set. Payed 50 bucks for it, back in 2015. I didn't even know I could still get film, let alone get it processed. This is BRILLIANT! Now I can use my wonderful camera. I have several telephoto lenses & a macro lense. This is wonderful news. My camera is from the early 70's. I even have all the original books , tripod & even the bag! AWESOME! 🥰

@sundayfilms1791 Год назад

3:40 Rookie had no idea how to wear a camera the correct way @grainydays

@berndeklerk Год назад

I hoped they wouldn't promote analog so much, its already expensive

@VictorReynolds Год назад

That's what hurts so much.

@Bigmommycool Год назад

Jason is on the news, we did it y’all

@TravisGDecker Год назад

This is awesome, love seeing Jason. Love that this was shot on film! Get it.

@samuelnguyen8451 Год назад

LMAOOO jason grainydays on NBC that’s crazzzyyyy

@weisserth Год назад

That was surreal. Congratulations, Jason.

@dougfromsoanierana Год назад

What’s up @GrainyDays? Nice job. Love your channel. (I’m an aging GenXer who learned to shoot on film.)

@Filtergrade Год назад

Grainy Days, lets go!!

@kiykim277 Год назад

Film price are ridiculous. But I guess it became a different medium now. Still held on to all my film cameras, use them for different situations for different look that I am looking for. There was a era where debate between film vs digital. But I am glad film find a good place and held it's own and made it's own category in one of tools for creativity.