Find Business Ideas Customers ACTUALLY Want 💡 Josh Kaufman 

The titles says HOW to Find Business Ideas Customers Want but it should actually be WHAT is a Good Business Idea Customers would want. Big difference!

A summary of things to evaluate in a market from the talk: 1. Urgency 2. Size of the market 3. Pricing potential 4. Cost of customer acquisition 5. Cost of value delivery 6. Uniqueness of idea 7. Speed to market 8. Up-front investment 9. Upsell potential 10. Evergreen potential

One of the best talks on this channel and on the topic. Great speaker, simple, clear to the point and profound.

Amazing talk.. the best part for me is that it's an event from 2013 but the info and principles behind it are timeless.

one of the most articulated business talks i've watched in a long time !!! with no BS and great way of generating good ideas

The larger the size of the hassle the greater the business opportunity. Great line

This talk is underrated, definitely

Great presentation !! Thank you Josh.

One of the best business explanation I have seen

This was dense! I will definitely watch this again!

thanks Josh Kaufman, for explaining things , connecting dots, with reasoning, in step by step, adding marketing , summarising business at high level

A free Masterclass! WOW!

The exact clarity I needed.. well explained 👏

Great talk

This is definitely a talk to watch a few times over. Clear, concise, great ideas on how to approach business.

Pure gold!

Great title. I'm listening.

Amazing talk!!!!!

Excellent

Absolute Knowledge

This is actually a simple exercise: 1) list all needs (food, clothing, shelter are primary; then job, steady income) 2) list all 'strong wants' (telephone, transportation, personal grooming products) 3) list all 'would be nice' wants (housepet, vacation, TV, entertainment, home ownership) 4) list all 'weak wants' (alcohol, coffee, tea, other beverages, restaurant visits) 5) list all 'toss up wants' (everything else) The only solid reliable business is in (1). The rest are 'iffy' in growing intensity. And in (1), you must validate your product/service despite the 'need' of it, because there are COMPETING products/services. .

Nice one I'll say

Great presentation! I'm not sure about "the largest the market the better". Marketing will get complicated. Difficult to have a clear focus with a large market.

Bravo

right

The is a fantastic talk! Hard to believe that it does not have a lot more views.

right ? right? right ?

2013 - how much of this holds true in 2023?

This guy sounds like Steve Carrel if you aren't looking.

but I thought business is following your passion and helping humanity 😂

A very inorganic text book talk. Waited for a bass-drop and nothing came.

Generally love microconf & Rob Walling, but this was a complete waste of time. Nothing but truisms and basic concepts, just packaged really well.

This was unfortunately a waste of time. The first yet for MicroConf.

MBA in 40mins

A Rolex for several hundred dollars? Hah, I guess he was talking about fakes.

Total waste of time. Felt like just going through a dictionary of terms.

Highlights 💡 Building a successful business requires an idea so compelling that customers are eager to buy without hesitation. 💼 Josh Kaufman started his business journey at Procter & Gamble, developing products for household brands, while also creating the "Personal MBA" to understand business fundamentals. 🌍 Market research, evaluation, and validation are crucial steps in the process of developing a business idea. 🔄 Market evaluation should be a two-way process, assessing if the idea aligns with personal goals and is mutually beneficial. ❓ Uncertainty and change are inherent challenges in business development, requiring a robust framework to navigate. 🏗 Studying failure modes and understanding what can go wrong is key to building a successful business. 💼 Every business has five parts: value creation, marketing, sales, value delivery, and finance, with marketing being crucial for making potential customers aware of your offering.

5:23 wrong approach. You should never ask questions that can hurt your feelings. People won't tell you the truth.