Thanks for this video Ariel! Trying to learn how I can improve ASO on my apps is just another thing indie developers need to tackle, so thanks for taking the time to show us how it can be done! If you ever get a chance, it would be great if you can also check how I can improve my app's ASO as well: Reminder - Beep Me. I can already see from the few examples you had in this video, how using Reminder might be very challenging in the US. The app has more installs in other countries than in the US, which is very competitive in this area. Waiting to learn more about the opportunities tool we didn't hear about in this video ;)
I think you hit the nail right on the head - if you're just getting started don't go after big keywords. Build momentum with less competitive ones and _then_ go after the bigger ones.
Hi Ariel! My app is the Sticker Book app that you didn't quite have time for at the end of the video. Really looking forward to seeing what you have to say! (I'm already following you on Twitter in case you post the teardown there) Thanks so much for taking the time to do this video for us Deep Dish Swift attendees! And thanks Frank for moderating!
Hi Ariel! A few questions: 1) What's a recommended competitiveness score to target for smaller apps that are not running ASA? 2) If you have a long app name (10+ characters), but not really "KW-Related", since there are no relevant keywords in our name. Do you think it's ok to put it on the subtitle? What about a rebrand? Any tips? 3) Is it relevant to use "free" in the keyword field? I see many long tail keywords that include it, but I'm not sure if we get this for granted even if our app is free (as most apps are..) OR if we get penalized by using something like that in the app name. I guess this answer may be different for iOS and Google Play, right? 4) Does competitiveness score takes into consideration if there are any app with KW in its name? Suggestion: please do a live app teardown with *only* Google Play apps. That would be very interesting. 😊
1. I see competitiveness as a way to compare keywords not an absolute measure, so collect your keywords and sort them by competitiveness as a filter. (something we'll have a way to do on the platform in the future) 2. Thats more about branding and less about ASO so it's really up to you. If I had to choose I'd look at the name, the industry it's in and whether having it in the subtitle will hurt conversion. 3. I don't think so, and Apple says not to as well. But... I'd experiment with it if you want to be safe. 4. It doesn't. Competitiveness is based on the performance of the top results. We're going to roll out a new score that looks at that. I should! I do get Android apps in the submission form but this time Apple really dominated.
@@appfigures Another question: is Popularity score treated the same across multiple territories? For example, is a "30" popularity score about the same amount of searches in the US and Brazil? Or is that normalized for that specific territory?
Hi Ariel. Great content as always. Quick question on the Weather Radar opportunity to target Local Weather instead - both keywords had 100 competitiveness? How does that make local weather an opportunity with lower popularity? I thought popularity was a guide on search volumes? Wouldn't that then mean that local weather would be as difficult to penetrate as weather radar?
Thanks! I used competitiveness to get a gauge for a keyword quickly but analyze the top results manually to really choose. Yes, lower popularity = less searches, but ranking at the top for a less popular keyword beats ranking lower for a higher popularity one.
I’m living in Albania building OneTap App (Keyboard Shortcuts: OneTap in the App Store) how can I submit my app to potentially get an aso review from you?
