Food Theory: The HIDDEN Meaning in Pepsi’s New Logo 

That's because coke is stable for the most part

Pepsi just does way too much shenanigans

Is it because he likes diet coke lol, their brand isn't connected to Coca-Cola in any way btw

Coke does need to do anything to create buzz. They’re a juggernaut in the game.. Pepsi has to create things to talk about because that’s how they stay relevant.

Pepsi just has lore

Trueeeeeeeeee I'm sick of these flat logos that just don't look like anything. I may not be the biggest fan of pepsi, but I gotta respect the new logo, especially since it worked on me, their target audience of gen z.

finally we are the target audience and we all unanimously hate these flat logos! now other companies will follow

I was genuinely confused when Mat said that some ppl don't like it. It's my first time seeing this rebrand and i thought it looked great

So true, I don't like Pepsi, but I'm tired of logos becoming oversimplified

@@Toasteye who cares about logos The quality of the product is more important lmao

Same😭😭

caught red handed

i didnt even notice it was like the old one, i did not even know any old logos more than the pepsi-cola one that sometimes appears in the can or bottle, but yeah it is eye catching and has some nostalgia

😂💯

I was born in 2000.... I said the exact same thing "oh why are people hating it it literally looks like the old one?" And then he dove so deep I assumed I'm someone's grandparent

There’s exactly one thing that I don’t like about this video, and it’s extremely petty, since otherwise the video is great. AcTuaLlY, GeN z ExTeNdS fRoM 6tH gRaDe To LaTe 20S, so I fEEl pErsOnAlly violaT-(really sorry I just feel like someone just called me a gen alpha which is the WORST THING TO EVER HAPPEN, so yeah)

If I am being honest, that is why I don't like the logo. It looks like a knockoff version of the old logo. I think they could have made it better, but what do I know.

I am now thinking of bagging a diet coke

Get that boy his jet thief

aren't sponsorships in youtube videos required to be pointed out somewhere?

Hope we can tag pepsi so mat pat can be sponsored by this cool cola company

Idk about you but if it’s an add: all it did was make me appreciate coke more for not catering to a generation that got my second favorite soda, Sierra Mist, removed due its supposed dislike of sugar.

YES PLEASE

Outside of the standard three big meals of the day - Breakfast, lunch, dinner - you should have something about half way between those meals. It's 5-6 meals per day, but not overly big meals. Should be eating something once every 2-3 hours. More active, the more often you should be getting something to eat.

would be down to see something like that. there are already a bunch OMAD (one meal a day) videos out there that have evidence of the diet being better for you than the 3 meals tradition. but idk, eating all 2000 calories in one sitting seems way too extreme for someone who isn't incredibly active. i bet food theory could find some kind of middle ground. granted, there is no such thing as one size fits all for nutrition and meals, but there is usually a one size fits most.

Yeah, 'Cause I've been grown up with Breakfast, Lunch, Dinner, but nowadays I'm more Breakfast and Lunch and then sleep. Maybe snacks in between. Meanwhile my dad's very... Hobbit-y. Breakfast, second, third, lunch, second etc. He eats a lot more than I do and I think I eat a lot at half his size in general.

@@Ragetiger1elevenses and afternoon tea w moment

I’m a gen z too and totally in love with the 80s and 90s and personally love the new Pepsi logo. Has that 90s look to it

As someone who is Gen Z myself, I like the new Pepsi logo. Has a 1960’s esque look to it though some people will say it looks like something from the 80’s and 90’s which holds true as well. I think the reason why people in my generation is nostalgic and have a obsession with things from the past is things from the 90’s and on are plain and drab to things from the 80’s and up, most notably cars for example. Not only things from years ago have a unique styling and aesthetics to them, but are built with better quality as well. For example, I bought a GE Vortalex fan from the 1950’s last September (I am aware it’s not safe around small children since you can easily stick your fingers in it), wow, moves a insane amount of air and every fan I’ve owned has never moved the amount of air this one does. If I had a few more, could easily live without air conditioning since it moves that much air around.

I was a kid in the 1990's and a teenager in the 2000's. Now I lived in the rural parts of the USA such as Northwest Wisconsin and North Dakota, very close to the Canadian border, and I saw restaurants still have their 1980's Pepsi sign still being used as their main sign for their restaurant. For example, it would like a standard mom and pop pizza shop that tried to mimic Pizza Hut or Dominos, and the place would be a generic name like the last name of the owner's, and the sign to show you where that was in town, was simply an 1980's lit up Pepsi sign and below the 80's Pepsi logo was the name of the place in bold font just hanging above the main entrance. Of course you would go inside the menus also had the old Pepsi logo on it and even on the soda fountains too. This was the same for other brands like Coca-Cola or 7-Up as well.

Day 2 of asking Andrew I. Crocker says "Been asking for awhile, but PLEASE do an episode on Aspartame, the artificial sweetener in all diet sodas, including your favorite. So much shadiness involved in its approval by the FDA"

I also struggle to finish a joke without laughing because I think I’m funny but I’m really not

i do that too

That's actually relatable 😂

Looking at a bunch of GTLive vids, yeah he kinda is

Yep, it definitely takes a lot of thinking to make up some nonsense whenever someone points out how stupid it all is.

@@yashwardhansingh4787 as a graphic designer, yes, that's usually how it goes

@@yashwardhansingh4787 LGBTQ+ summed up

@@RAAZR-L take

@@RAAZR- attention hungry much?

I think it's more the fact that they paid $1 million for it. It's not necessarily a logo that most people would think took lots of time and effort to have needed a $1 million payment.

@@xenofastiq True true, but also big win for the designers 🤣

​@Xenofastiq There is a gigantic machine behind corporate rebrands, the difference is they run these things through massive amounts of design attempts, testing, and prototyping. The end result is no better than something a single person could have done, but the process with possibly tens to hundreds of people involved is where the $1 million went. The process guarantees that at the very least the logo they get at the end has been tested and manipulated to be performant for their target audience.

Bad logo 😡

Nah i dont like the logo Pepsi is a Greek for digestion Πέψη its literally so huge and here rhe sont use the original word

I agree. Sometimes its good to have a bit of complexity in the design.

​@@projekttaku1 these logos are too bland, they legit look worse than their Chinese knock-offs' logos. What a crazy time we live in

I like the new Sierra Mist replacement logo

I really hated the trend of over-simplifying logos, I hope this inspires other companies to be a little more creative again

indeed

not what they want, what they can manipulate

​@@ajikage5709 conspiracy fan 💀

And no one said anything about the temperature difference after the fact?

same!

The ol’ muffin top

Ed crouse

​@@secretlysmallEdgar Crouse?

LMFAOO

Broccoli cut

Yeah, it's pretty fun seeing topics like this pop up for things I'm currently studying (just started my MBA this year.)

Same, I currently study Graphic Design and now we usually tend to go minimal on the logo but its seems its changing with upcoming years. I was really fun to watch

@@alieemacyeah you’ll be replaced by ai in future years 😂

you would be right, its basically a return to an older logo rather than the abstract, wordless, tilted circle its been recently

Me too I love Pepsi but isn’t even see it at first and had to go back like twice to see it

Which is another advantage to tweaking logos to get new customers. I'm not going to be lost looking for the pepsi even though the logo's changed, it's similar enough to the old versions I know...

Have you even watched the video? He does.

Colgate...

Same

Looks like I'm not alone.

No aqua fresh

right? i saw this rebrand and loved it. then everyone was hating on it. its legit a great logo?!

sup Ness! how're the Cup'o life noodles treatin' ya?

YO ITS SANS FROM THE HIIT INDIE GAME UNDERTALE OMG ahfgaehgehbndkgnmshwsujhnwsyk[wsezxiekedl,rft

also sans is ness (100% REAL)

Thank you, sans Undertale

yYou definitely should not use olive oil for frying as it has a lower smoke point... Avocado or Canola oil is the way there Avocado and Canola oils are flavor neutral though so olive oil is much better for salads

Don't use vege oil not just bc its not made from veges but bc it is less healthy but idk abt the other ones

Vegetable oil is toxic avoid it like the plague.

Nutritional changes are definitely there, that's as simple as comparing nutrition facts. Taste is a little harder to measure though, so it's no surprise you didn't find any results for that. If I remember correctly, I think Good Mythical Morning did an episode about different oils you can use and they did find a noticeable difference.

Olive oil is really good for seasoning because unlike other oils it has a very distinct flavor.

I feel like people are still gonna call them “diet” regardless.

Diet Pepsi and Pepsi Zero aren't the same thing though?

@@yaboyzelly03 so true 👍

@@yaboyzelly03 They both contain sweeteners, I think…

@@yaboyzelly03 Diet cuts back on the caffeine while zero is usually "zero sugar"!

I agree! Logos have gotten waaaay too simple in their designs. It makes it so boring now.

This. I was going to say this same thing as to why the new logo was actually a really smart move on Pepsi's side because you now have an eye catching design in a sea of logos that can't even be bothered to have more then one shade of color.

If you remove the brand name the new logo is actually simpler. The old logo had the brand name below the logo. The new one gives them the option to include the brand name within the logo or leave it out for smaller graphics (e.g., favicons).

That straight line made of the points on the PSI part is for some reason really soothing to me

I actually dislike the minimalistic tendency of new logos, and I would say returning to the old logo was a correct choice. I liked the old logos more than the current, so going full retro is cool.

maybe thats the experiment YES

*something you actually want to know

Lp

​@mikeypp oil lol l Lol 😊

All three of them ganging up on Matpat with their unique avatars made me chuckle

I was instantly taken aback and intrigued by the new logo. It rly felt bold, appealing and retro and matt patt rly put my thoughts in to words. I love old stuff and already loved pepsi max more than coke so im even more happy with this style.

It's just a logo. It doesn't matter really

​@@pug8714 HA! That's funny. Logos are incredibly important, probably one of the most important parts of branding. It definitely matters, 1,000,000 dollars worth of mattering.

@@demetriam2408 brands have been around long enough where they don't need to prove anything

@@pug8714 and you clearly know nothing about brands

they also released a song for zero come 💀

Underrated comment.

It's a youtube channel meant for entertainment. Don't expect anything beyond surface level googling, if that.

@@johnr797 you know how much research goes into every episode? If you watch the channel, you would know that it's not surface level googling.

@@johnr797 he has a huge research team to make sure that they get details right, but some might slip through the cracks. He's talked about this a lot in a lot of his couch episodes.

Same goes for ads. If something is targeted at your demographic group, it DOES NOT MEAN it's automatically "bad" or "disgusting"

How about playing PONG, and bike riding outside😋

@@kathleenking47 pong's meh. Used to ride bikes, now I love walking. Also a card shop close to me has an actual Mrs Pacman machine, as it's also a comic shop, and arcade, and whenever I'm there, I love playing it. The speed you get from it, it's really fun.

They can barely handle the acquisitions they already have😭😭 coming from a warehouse employee 😂

I dont like the taste of sweetners, that is why since Sprite replaced some of its sugar, I dont buy it anymore.

I'm allergic to all zero/low cal sugar options si I dislike the push.

My mom is diabetic, I actually had to stop her before she drank a regular Coke and needed to waste insulin

@@bookbook9495 Artificial sweetners increase insulin resistance. It's best to stay off these sugary delights. There's a reason why artificial sweetners are used in fig fattening so that the pigs eat more.

zero sugar still isn't good for you, cause they add artificial sweeteners to make up for the lack of sugar.

also I always disliked the 2010s logo, growing up on the 2000s they always looked cooler till then

So that’s why I’ve been seeing Starry ads

@@violetembers330 Probably, gotta build up that new brand!

I do i think it looks cool

Same. The font is odd, but we'll get used to it real quick

I love Pepsi, so it was just weird to see a new logo. But I still love it 😁🥳

Yeah, I really like the new logo!

its nice

I thought it was a ship's sail - it was the lowercase text that really let it down.

The old logo had a whole manifesto about it

Agreed, I think this logo is a lot better than their previous one. To be frank I could never unsee it being a person's belly with their gut sticking out under their red shirt when someone pointed that out.

I'm mind blown that people gave two sh!ts about Pepsi's logo, and let alone went online to spread hate. When I saw that logo, I probably just went "ah they changed it again, ok" and then forgot about it.

How dare you say hate in the Pepsi logo I don't like the new logo

It has a shadow so it's kinda different

shutup

@@SPplayer. shut up

@@SPplayer.no

@@SPplayer. dcvbfgg

sprite definitely helps with something