For the Culture 

2023-24 Positive Links Speaker Series
For the Culture
September 12, 2023
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About the event:
There is no force more influential on human behavior than culture. What we wear, what we watch, who we marry, how we vote, what we support, what we do, and just about every aspect of daily living is informed by-and in many ways governed by-our cultural subscription. However, our understanding of culture lacks the depth necessary to fully harness its power and integrate it into our business and leadership practices, which inhibits today’s leaders from fully leveraging its sway to get people to take action. Those who understand the dynamics of culture are more likely to have influence, while those who do not are almost always influenced by those who do. Therefore, the aim of this talk is to unpack what gets us to a level of cultural understanding that can be used to drive behavioral adoption-i.e., get people to buy, get companies to innovate, get teams to become more customer-centric, get employees to adhere to a new policy, and the like-and, subsequently, drive business success for positive leaders.
Presenter:
Marcus Collins
Clinical Assistant Professor of Marketing, University of Michigan
Best-selling author of "For the Culture"
Host:
Monica Worline
Faculty Director of Engaged Learning and Innovation, Center for Positive Organizations
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About Positive Links:
The Positive Links Speaker Series, presented by Michigan Ross’ Center for Positive Organizations, offers inspiring and practical science-based strategies to build and bolster thriving organizations. Attendees learn from leading positive organizational scholars and connect with our community of academics, students, staff, and leaders.
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