Ford Maverick | All is Forgiven at $23,000 

I went in to place an order on one of these, almost in this exact spec, 3 days after the reservation system went up. 2 dealers thought I wanted a Lightning, one said no, and one responded come on in. I went through the build process, agreed on a down payment, was ready to write a check and agree to MSRP when the dealer showed the final sheet. $5000 markup, would not negotiate. Over 20% markup on a Fusion Ranchero - absolutely insane

I think it's important to point out that the CVT in the Maverick is like the unit found in Toyota hybrids. There is no belt, rather it uses a planetary gearset and one or more electric motors. Thus it doesn't suffer from the issues that belt-driven CVTs such as the infamous JATCO units put in Nissan vehicles.

I am not a Ford guy but damn this is a compelling vehicle. This truck, specifically in the XL and XLT hybrid trims I think is the sweet spot of the Maverick line. I am a farmer in northern Michigan, a particularly snowy area at that, and know any decent fwd car with proper snow tires is plenty good for most winter conditions. My wife has a 35 minute, one way, commute daily and this would be a great commuter car, can fit our 3 kids in the back if needed, can grab feed, supplies, a good amount of stuff since it has a 1,500lb payload. It gets better mpg than our current sacrificial commuter car and it’s cheap enough you don’t feel bad piling miles on it. I feel it could do 75% of the stuff our full size truck is used for, it could be used quite a bit instead of that truck. This trucklet is a breath of fresh air and is clean looking, non gimmicky. Awesome. Can we do this with all vehicles? God save us from Easter eggs on cars. Anyway, just wanted to add some perspective that it doesn’t just appeal to urban city folks with an addiction to Home Depot runs.... I would use the hell out of this on our farm, and as a daily driver for our rural area. Just wish they weren’t completely sold out for ‘22 already for the hybrid versions.

If your building a cheap car just make the interior interesting to look at. This is where Ford really nailed it in my opinion.

For the price definitely a good truck. Now lets see how it holds up mechanically and build quality wise in a few years. I think Ford absolutely hit it out of the park with this truck.

Yes. I started working for Ford Credit in 1986. 80% of employees in their 20's. Back then a lot of people bought a Ranger four cylinder manual because it was around 7K. It was affordable. With a good starting price, especially for what you are getting, Ford should sell a lot of Mavericks.

This will look great next to my wife's boyfriend's lifted super duty. Thanks guys, great review as always

The price point is amazing for so many different reasons. Any one of them would be impressive. 1. It's a pickup for 20k. And even on base it has an 8 inch touch screen with android auto / apple carplay, modern collision mitigation systems, and 4 doors. I think the next cheapest 4 door vehicle with a bed is probably the colorado wt for 29k. Well there's also the Santa Cruz for 24k or so starting. Although Hyundai is afraid to refer to this vehicle as a truck. 2. Its a hybrid for 20k. A Honda insight or Toyota corolla hybrid are both around 23k. You can comfortably fit 4 + a bunch more cargo in the Maverick. I think it's actually the cheapest new hybrid in the US. And it's on the larger side of hybrids with lots of space for people and cargo. 3. It's Fords cheapest new vehicle. The base price is even lower than the EcoSport by a few hundred. Which is a piece of junk they need to get rid of immediately. The next cheapest thing you can get from ford is an Escape for an extra 6k. I'm not sure how many "Truck" people are going to buy a Maverick. And it certainly isn't for EVERYBODY. Some people are offended by the very idea of unibody truck. But just comparing it to any new vehicle on the market right now the Maverick sounds pretty dang impressive compared to anything close to its price.

This brand new Maverick is the true successor to the previous gen Ford Ranger. Cheap, small, and simple. Well done Ford.

I went to de dealer to see one and love the size and the bed configuations. I can't beleive how comfortable the seats are, getting out of two Volkswagen vehicles. This is the car/truck of the year IMO. Affordability is of the utmost importance.

Can't wait to get one of these. So glad this segment is coming back. This will sell well because everyone doesn't want a 60 thousand dollar ten foot tall tank that can pull a freight train with 9mpg for everyday driving.

I think the line about not everyone wants to spend $60k on an f150 nailed it. Cars are obscenely expensive these days. It's incredibly refreshing to see a car that is cheaply priced.

It gets similar MPG to a Corolla, costs about the same as a Corolla, but is much larger and more useful. If Ford managed to make a vehicle that doesn't explode after the warranty ends this will be very interesting.

Glad you guys are reviewing the hybrid, seems like most places only got the top trim with the turbo

"I've always wanted to die in a four cylinder truck" 😂😂

Just an absolutely spot-on review. I ordered a Maverick to replace my ancient, cheap, axle-hopping, daily-beater 2010 Ranger XLT. I anticipate the Mav will be ridiculously better than what I have. And the insane thing is that this vastly improved vehicle won't cost a penny more (inflation adjusted) than I paid 12 years ago. Ford pulled off a frigging miracle with the Maverick, and they're gonna fly off the lots - well, maybe in two years when they actually appear on lots. This is the VW Beetle of trucks.

I understand why they don’t, but it would be really nice to have this as a 2 seat cab with a larger bed. I miss the old S10 and Ranger mini-trucks of the early 90s.

I'm an old man and I approve of this vehicle.

Wow Ford actually listened to their customers and came out with an affordable pickup. Doing big things Ford!

Missed opportunity to put an AWD option on the hybrid version by adding an electric motor to the rear axle (no driveshaft). But it is still a very good truck. Ford should sell a ton of these.

Normally, I watch these reviews thinking about all the people taking on debt to buy shit they don't need. I have a 2010 Crown Vic police car for the weekdays and a 2003 MR2 Spyder for the weekend. Both are quite utilitarian, reliable, and best of all - cheap to buy and own. Those two vehicles costed a combined $10,000 and this Maverick is the first new vehicle I've seen that made me think "damn I might get rid of both of my cars to get this truck with a kayak mount for just a tad over $20k" Kids are on the way and the MR2 is not going to see much street time anyway.

This is exactly what someone like me would want, I dont do renovation/contruction but would love to have the bed so I can just throw the groceries in theback, love the higher seat height, I love the mpg I love that it's very affordable and I love that it's not 20 feet long.

Wow, Ford! I'm impressed. Great review guys! Those dealer mark-ups are insane, and will only fuel the removal of dealership protection laws.

Not a Ford guy at all, am a Toyota loyalist but damn I’d love to have one of these. Prius mileage in a mini truck?? Hell yeah!

This is one of the few new cars that has actually interested me. I daily a NB miata, this is something new that I can afford and won't need to borrow anyone's truck to go to chores, hunting or travel anywhere that's not on road. The truck market has gone insane in the last few years and I'm glad to see Ford understand the market well enough to start addressing these issues

What this offers for the price is very impressive. I thought the Santa Cruz was gonna be a hit.. until the Maverick came out.

I seriously hope this effort into lower cost basic vehicles is successful. In terms of Maverick, i'm looking forward to a review of the all-wheel drive version, and how well it might handle soft-roads.

I think they made essentially what the ridgeline SHOULD have been. Although I definitely think a hybrid AWD is needed and needed badly in here. If the Honda is looking to redesign a ridgeline now, they need a transfer case and to move away from that awful minivan interior and front fascia.

Custom ordered/built my XL hybrid version via the Ford website in late August and just picked it up the other day, and it's been GREAT so far. End price was $22,030 (the only add-on option I chose was Co-Pilot 360), which is exactly what the website said it would be. If you aren't sure about this truck, take your time to decide on what's best for you, but personally, I am blown away by what a nice vehicle this is. The ride is smooth, the cabin has more space than you'd imagine (even in the back seats), the tech is solid, and the fuel efficiency is incredible. Put another way, there is no hybrid for this price. There is no truck for this price. That you can get a nice hybrid truck for this price that actually rides well, fits four comfortably and that can still haul upwards of eighteen 4x8 foot plywood sheets or a half ton of cargo is incredible. I don't need anything larger than this - it's perfect.

I think Ford hit it out of the park with this truck. With vehicle prices going north fast it"s nice to see that someone is making an affordable vehicle that does everything the average person needs.

This is perfect truck for me. In 2-3 years if this 22 model proves to be good and reliable I might have to purchase this truck!

What a great review! Plain spoken, unique perspective and always thought provoking! Keep up the good work guys!

The fuel efficiency and price make this product a winner, as a light duty compact truck it delivers the goods and makes a good daily driver for general errands. Well done Ford.

So refreshing to wake up on Monday morning to watch this video

Some people are talking about the mechanics. That 2.5l engine has been out for several years. Think it came in around the late 2000s. They just refined it. Pretty much the same exact set up as the old escape hybrids. Solid engines and transmissions. Should last a long time.

I am so glad that this truck exists and I'm not even a truck guy. Its refreshing as hell that an actual small truck, also affordable, great gas mileage is actually in the market.

I hope they sell a zillion of these to prove that you can succeed with small, rationally equipped and priced vehicles that many human beings actually want (vs. fully loaded bloatware pods)

Great job Ford! Everyone asked for this vehicle. They deserve to sell a ton. Its a home run!

I just saw a very similar Maverick Hybrid to this for the first time today at my Ford dealership. It was in Velocity Blue. The MSRP was $23,000 and change. That is such a refreshing price in today's insanely expensive market. Now I'm sure there's bound to be dealer markups which won't make it too cheap anymore but the price as it sits is pretty damn good. That's why I have one on order myself. I'll be getting the Lariat trim and I can't wait! The anticipation is killing me!

THANK YOU FORD FOR NOT PUTTING IN FAKE SHIFTS. It's a cvt, it should just rev out! The hyrbid is getting awd in the future, which I think will be the best seller for this truck. I think most people will go with the 2.0 turbo simply for the awd when really they want the hybrid but its only fwd. Ford I think is just trying to justify the 2.0 ecoboost or maybe they don't have the hybrid awd quite worked out yet for this planetary cvt.

Ordered an XL hybrid to compliment my 2500 for my landscaping business. For doing quotes and as a daily driver, this truck will pay for itself in fuel savings. Definitely see a big market for this as a work truck, given the appropriate duty

Thank you for actually reviewing a hybrid model. Everyone is reviewing the all wheel drive model and I feel like the main appeal of this small truck is the hybrid. Good review

Thanks for this! Great video quality and that test drive was really appreciated. I wanted to see what the Hybrid version is capable when driven aggressively. Many other reviewers do a very short around the block test drive and drive it like a grandmother. Great work and thanks for sharing your thoughts!

I love utility and affordability. Give me an affordable, dependable car without many gadgets and I’ll be happy.

I've never been a truck person in the least but I desperately want this truck especially the hybrid version. I honestly have zero reasons to use a truck other than needing the space occasionally but I love the way it looks and especially the price!. I can wait until next year. Hopefully they ramp up production!

I bought a Lariat. I can definitely say the hard plastic WILL NOT wear well at all. It scratches very easily, especially the plastic on the doors.

Feels like it’s been years since we seen a pick up truck like this. I love it.

All is forgiven...love that title, reminds me of the '82 Ford F-150 I bought new with the 232 V6 engine, which had a NYLON timing chain drive gear, which shit itself at 26,000 miles. Two months after the warranty expired. I vowed never again to but another Ford product. Until I saw this video. Thanks, guys.

Ford really tricked everyone calling it a '$20k' truck when they charge $1,500 additional delivery. For reference, Mazda charges less then $1,000 to ship a car overseas from Japan. Ford's Maverick plant is in Mexico near the border. They are essentially hiding $1k extra in the delivery charge. Yes it's still cheap but It's dishonest although I admit it's genius in order to call it a '$20k' truck.

This truck looks perfect for what I do, its a truck that can haul air easily

I am super excited about this honestly. My daughter is soon to be driving age and while I was looking at a good quality used vehicle, at this price point I would far rather her be in a small basic pickup truck. Heck even used comparable SUV's and trucks aren't much cheaper than this price point unless you make massive compromises in condition. After years of being super unimpressed with ford, I have to admit I am really really impressed.

This is a great deal in the US. I went to drive one of these as I will be needing a new vehicle in spring of the upcoming year. This review is pretty spot-on with my take-aways; nice ride, good use of rugged materials, easy UI, overall very pleasant. I drove this trim level shown (XLT) but in AWD. Here is where this begins to fall apart in Canada: the one I drove stickered for $37K CAD (no there was not dealer mark-up). No bedliner, no heated seats/steering wheel, vinyl steering wheel, no driver-assist features at all. I did like it, truly, but not enough to fork over $40,000+ after taxes ...

I really miss the old compact trucks. And I think this is a good modern take at it's price point. However, I would like it better as a single cab with a 5.5 ft bed.

I was all in when it was announced but the shipping delays pushed me to wait for the next generation. I am confident it will be a success So here’s hoping there will be some of those minor improvements the guys were talking about

I love how this video started out with a very “matter-of-fact” feel to it, and immediately became a buddy banter between two dudes in the garage.

Hybrid...YES please ! I like the way it looks in/out We NEED basic and over 40MPG city.

Wow this is legitimately exactly what I've been looking for, will definitely be going to a dealership to take a look further

my wife and i currently have a midsize sedan and an f-150. we are very interested in the maverick to replace the sedan. the maverick isn't a real truck, but it does offer a level of utility that is better than a sedan or CUV and for doing small tasks and trips it'll be much more efficient than the 5.0 f-150. we'll still keep the f-150 for doing real truck things.

1. They nailed the styling - it looks like a truck. No frills, just a mini f150 2. The price is beyond reasonable 3. Interior design is fantastic and well organized 4. Unless you’re really a truck guy - towing/construction itd be hard to fault this truck. As a homeowner sort of truck itd be perfect. Small businesses, fleets, plumbing companies, etc. just awesome product design and packaging

I've been waiting for a review of the base hybrid especially. Thanks Savage G.

This truck will be a huge success. Thanks for the honest review.

Ordered this exact model in July, and just received a proposed build date for the end of Feb. Hopefully Ford can get these on the street soon.

This is exactly what I need. I need a truck to make Lowe's or Home Depot runs to get some 2x4s or some Plywood, not haul a horse trailer. This is about as much truck as I'll ever realistically need and use.

For everybody complaining about markups, yes it’s a huge pain and very annoying but just do your research. Call all the dealerships in your area and ask them immediately if they charge markups. You can find cars for MSRP. Don’t pay for markups, buy from these respectable dealerships.

Was hoping you’d explain how this CVT is different than typical CVTs as I understand this one doesn’t actually have belts/chains?

You should do a video on CVT (belt/cones) vs. eCVTs. Every review I've seen so far has missed the differences between the two. I suspect most reviewers, and most people watching these videos, assume all CVTs are alike.

I really wish that people would stop saying this truck is "under $20,000".... It's Not. Unless you can talk Ford into allowing you to go pick it up at the factory (yeah, good luck with that...), then the truck is about $21,500 due to the MANDATORY destionation charge. It's time for all the manufacturers to just include that in the price of the vehicles, not as a seperate line, just include it in the MSRP. Destination charges continue to climbe higher and higher and add to the bottom line that we all have to pay for vehicles. Nothing against this channel or the people that are on it. This is just a general gripe with anyone stating that a vehicle is whatver price it is and some say plus destination and some don't. It's like all the "doc fees". By the time you go to pay for this vehicle, they will add destionation, doc fees, makret adjustments, not to mention whatever tax you have to pay in your state. I'll get off my soap box now. I've said my part. And again, nothing against the guys on this channel. The review was nice and the overall video was good. Just time to call it for what it is with the way manufacturers and dealerships add to the total that you have to pay. We don't need a little asterick and fine print. I just want to see dealerships and reviewers say what this will cost most people out the door.

The last generation Ranger was a great work truck. Anyone who didn't like it never rode it while it was new and used it for what it was- a work truck. Price wise, Ford always offered great rebates and deals on them, way below msrp. To me its the most underrated car made ever, mainly because most people only experienced them after a company used them for work and sold them. Being smaller than a half ton, it didnt sit well. The S10 was the same, but with a small cult following in the "minitruck" world.

I like how most don't notice mark is levitating off the ground during the "in the shop" segments.

Hopefully it sells well so they make more iterations of this. Awesome video as always.

This is the truck for all those people who think they need to daily a pickup but don't actually, which is most of them. It's genius.

It is very affordable, ridiculously fuel efficient, very practical for people and stuff, very utilitarian inside out...Ford nailed the design. There's nothing else on the market like this, and the great thing is anyone who a decent job can buy one. Ford is back - the truck for the people.

It seems like Ford has set the value bar for a 20 thousand dollar vehicle/truck here. To the point that even if it's a success I don't know how many companies would even attempt follow suit.

Right when you did the launch in the beginning I heard a cop do a quick on/off of his siren in my neighborhood. MAN hahaha I was thinking out of ALL the launches you've done, getting pulled over in the Maverick would be hilarious.

Jack can start a "Mobile Prostate Exam" business with one of these.

"All I ever wanted was a 4 cylinder, cvt pick up truck and thank God Ford built me one." Best line ever.

Having had a Ford Focus Titanium hatch for the last 6 years I like the look of the Maverick but wouldn’t trust the build quality long term. My car is so full of rattles at 67k miles that something just as cheap but so much bigger can’t possibly be well-built enough to stay rock steady.

I’m definitely looking at one of these as a first car payment. I’m waiting until some more reliability numbers come out and fleets have them in their hands and what the aftermarket does with them. I wanna see if i can put heated seats on a base model hybrid.

I would get a white 2.0 ecoboost fwd with painted bumpers, white steel rims, grated tailgate, steel step bumper, and a bed rack. Then do a manual transmission swap, custom ECU, and auto leveling air suspension. This is the ultimate all purpose vehicle. It gets crazy fuel economy, rides extremely comfortably, and can haul anything that will fit.

FIRST OF ALL!!! that intro guitar lick was perfect, looped that for a little while,

I sure would like to see the transit connect cargo van be exactly like this in a small van shell. Then I'd turn that baby into a camper van.

You can laugh me out of this comment section but I see the Maverick hybrid stealing sales from potential CUV customers or even those looking at a compact 4 cylinder hatch or sedan. The Maverick offers you more utility with the same or better MPGs for the same price or less.

The chance of a Toddd cameo in your videos is the reason I get up every day. Today is a good day

So out-of-the-norm to see a front wheel drive truck (for me) but I dig it. This caters for people like me who, if I need more stuff, I can have them delivered easily (and it supports local businesses!) for cheap, and I can haul stuff that a wagon or hatchback could, PLUS much more.

Maybe in 2025 you'll actually be able to buy one off a dealer lot too. But we'll also probably be in the 26th or 28th ZamaWama Wave by then so supply will probably still suck.

In Europe, insurance for young drivers is criminally expensive, so VW offer the Up! for the kids. Cheap and slow so they can drive safely. This Maverick is to Ford trucks as the VW Up! is to a Golf GTI/R. Catch 'em young and keep 'em for life.

I own the new Ford maverick, I say for 23k well worth. It very happy!

This is the truck that like 70-80% of American families living in suburbs or large cities should be buying but they're too afraid to admit it.

Pulled up at my local gas station in '20 Escape, across from a black '21 Maverick XLT. I mused on the fact that both vehicles shared the same platform, yet were so entirely different. If I could swing it, I'd probably get a Maverick.

“I’ve always wanted to die in a 4-cylinder truck.” Comedy gold

Back in the day a ton of small trucks were sold for all the reasons this maverick is a home run.

At 30k miles every CVT I have had started to have issues. I won't ever buy another one. No salesman will ever convince me "oh THIS new CVT doesn't have those problems". The main issue I have had is slipping while accelerating when the engine is cold or up hills. So if you always drive downhill and always keep your engine running, you won't hate CVTs, too. Good luck. But I do really like a lot about the Maverick.

"I've always wanted to die in a 4 cylinder truck" lol

I like the fact that the hybrid engine uses SMPI fuel system instead of GDI and it has no turbo.

3:03. Can't unsee. On a channel with impeccable photography - I'm haunted by 3:03. Forever.

The more I watch reviews on RU-vid the more I am excited about the xl awd maverick I have on order.

Great analogy guys and curious to see the new TSB's that will follow.

damned what a price, cost the same like a Ford Fiesta with 74 HP here in Germany

I bought a Nissan Kicks a few years ago because I wanted something under $20K with a little more room than a car. Back in 2018, getting a hybrid for $20K was out of the question, so this is an awesome option for would-be car buyers that want more space. As long as there are no reliability issues, I'm strongly considering replacing my Kicks with one of these in a few more years.

Got a XLT Hybrid with Lux package on the way replacing my 2002 F150 XL 5speed. need good mpg + inexpensive pricing + a best buy (big TV) lowes home depot (mulch) go get her. I think Maverick fix this perfectly. Can't way to get the little guy.