On the 29th of January, it was the end of France Télévisions’ “perspective screens” logos introduced in 2002, as the group changed for dots, with new on-air designs and new logos reminding of France Info. Major changes can be seen: France Ô (a channel dedicated to ultramarine territories that also airs in mainland France) and Outre-Mer 1 (the first public channel in ultramarine territories) now have the same colour for their logos and the same on-air design; FranceTV Sport introduced a new on-air design that changes colour depending on the channel but takes over the channel’s very on-air design, with trailers, ad break idents and intros based on stripes imitating the gestures of the sport that airs; On the 5th of February, France 3 rebranded their news programs after nearly 10 years, with a common set design for regional stations and a remix of the tune.
Brand strategy: Joosnabhan
Logos and global branding: Movement
FranceTV Global and FranceTVSport music : HiTnRuN
France 3 news: Ramon + Pedro
France 4 sound design: Soundress
Idents:
France 2: Red Bee Creative (2016, footage), Movement (2018, animation)
France 3: Gédéon (2011)
France 4: MotionFanClub (2018)
France 5: Movement (2012, directed by Alphabetical Order)
Big thanks to RicePlay33 for the footage!
© Bintro, France Télévisions
1080p50, 2017
17 окт 2024
