Join the Industry Leaders Podcast as host Daine McDonald chats with Nathan Anthony and Chris Anastasio, founders of Muscle Nation, one of Australia’s top activewear and supplement brands. Starting from a small study desk in 2016 to a massive operation in Brisbane, hear how they ignored competitors to innovate and evolve their marketing from 2016 to 2024.
Learn about their journey into the supplement market, strategies for managing collaborations, and taking risks that propelled their business forward. Discover why valuing their loyal community has been central to becoming a respected name globally in the fitness industry. Dive into the inspiring story of Muscle Nation. With a commitment to quality and a community-first approach, Muscle Nation is not just a brand; it’s a culture.
Uncover the journey of this family-owned powerhouse that now reaches over 150 countries worldwide. Don't miss the story of dedication and passion that transformed a simple idea between friends into a thriving international enterprise!
00:00 INTRO
2:00 The Humble Beginnings
5:20 How do Nathan and Chris work as partners
8:20 Goal was living the passion
12:01 STOP worrying about competitors
16:10 The shift in Marketing strategies from 2016 - 2024
21:00 Building the ULTIMATE Muscle Nation customer experience
26:00 Diving into the supplement market
35:00 How to manage collaborations as a business
43:00 Invest in taking the business risks based off your Vision
47:00 Value your LOYAL customers
31 май 2024
