I will take (have already taken) a look. Help me interpret your comment. "before you ever try once again to..." sounds as if you disagreed with something I said. Did you? What specifically? In what way do you think I should be applying share of voice? Why do you think share of voice is so important?
@@VisualPKM you should read and study more About share of voice. Also i do recommend to read Less Binnet and Peter Field works and 20 years research about marketing and what really works. In short To grow your market share you need to grow your share of voice. This is what real professionals do. If you teach you will never grow your share of voice big enough because number of people who study something for mastery is drastically low and your audience always will be small. On the other hand there are huge number of people who highly likely will watch INTRODUCTORY level of video and not return later. Also researches have proved that brands do not grow in the way conventional "marketing" tells. Just dont do a video about this topic later. This info is best to keep to yourself. I am sharing only because of gratitude for your help with maps of knowledge about different systems for PKM
I understand. I really appreciate your help! Your clarification is very informative. I think an "Introductory" video about a topic would likely fit the topical / how-to category. Both Tiago and Billy advise against that. So I think we are in agreement. It may need clarification... as it is not obvious from the Thumbnail, in the context of the book teaching is about making a case for the beliefs required for a prospect to become a customer. For cold prospects this is about creating awareness. Those who become aware will return, the rest will look for something else. As for market share, that is not really my primary concern. I am seeking people who are interested in, or rather passionate about visual PKM. I don't want a large market share as that comes with is own headache. I just want the 1000 true fans. I am seeking those who aspire mastery. Out of the 8 billion people alive today, hoping to find 1000 who matches this criteria seems like an attainable target. If you were me, how would you grow your market share? What next actions would you specifically recommend?
