Agreed! Bartending is first and foremost a SERVICE. There is no place for big egos and massive arrogance when you're providing this service UNLESS you're serving a bunch of masochists who want to be mistreated and pay $18 a glass for it. NO thanks. Give me a bartender with a quick smile and genuine enthusiasm for my order I'll show you one helluva thirst for those $18 drinks.
Yes the ego has grown tremendously over the years. We are all allowed to educate customers on spirits and cocktails sure but like you said it’s a a customer service job at the end of the day. My job is give you what you want regardless of my thoughts or opinions. When I started bartending a long time ago we have no knowledge of anything we just knew how to sling drinks and talk to people.
