Frozen Food: The $300 Billion Idea That Changed How We Eat | Billion Dollar Breakthrough

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From frozen pizza to Eggo waffles to Trader Joe's, frozen food has taken over the grocery store. But frozen food wasn't always this popular. There was a time when Americans bought only a couple of pounds of frozen food per year. The breakthrough that gave us frozen food was pioneered by Clarence Birdseye. But what started out as frozen peas and fish has grown to an almost $300 billion industry.
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Frozen Food: The $300 Billion Idea That Changed How We Eat

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17 окт 2020

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Комментарии : 547

@nzanthung5612 3 года назад

Raise your hand if you miss Great big stories!..

@minke9246 3 года назад

there isn't a "Raise Hand" feature on youtube

@MS-37 3 года назад

The channel is still around. What do you mean

@nelsonricardo3729 3 года назад

@@minke9246 🤚

@nelsonricardo3729 3 года назад

@@minke9246 🙋‍♂️

@penerjemah10 3 года назад

@@MS-37 they don’t make any video anymore

@imdadjeshin 3 года назад

Gordon Ramsey disliked this video.

@ShinwayX 3 года назад

hearing "fresh frozen" sent him back in time.

@DEFECTEDSTREETRACER 3 года назад

Didnt know gordon ramsey have 83 youtube accounts and counting the more you know XD

@senns2589 3 года назад

lol!

@samsngdevice5103 3 года назад

I can only wonder how nervous Gordon Ramsey's wife gets when ever he eats her Out

@DEFECTEDSTREETRACER 3 года назад

@@samsngdevice5103 its raw

@satriaamiluhur622 3 года назад

I live in indonesia where frozen, prepackaged foods are expensive. And they're only available in grocery stores that are far away from my house. Instead, my fridge is filled with cabbage, raw chicken, beansprouts, eggs, and other cheapest stuff from traditional market. And when i'm hungry, i just stir fry them all on wok with some garlics and instant seasonings. It takes much more effort but feels so fulfilling and satisfying

@abdouoh5840 3 года назад

same here in morocco, i think

@Gurashi 3 года назад

*Cries in Pyeongyong*

@leonardo60813 3 года назад

Yap.... thats how we live my Indonesia friends...

@diqy94 3 года назад

Third world country dude...

@neelakhadizah849 3 года назад

Same in Bangladesh

@ganzhenxiang65 3 года назад

Better not let Gordon Ramsay sees this video.

@unknownunknowns 3 года назад

THEY’RE RAW!!!

@manuelruiz5679 3 года назад

He already did.

@anitachandra2030 3 года назад

Why?

@unknownunknowns 3 года назад

Anita Chandra Because frozen food tend to require a microwave, and he hates that.

@moracomole8090 3 года назад

Gordon uses frozen peas some frozen stuff will keeps fresher than most fresh produce

@sangitasarminkatun900 3 года назад

I guess we can say he had a ‘birds eye’ view of the situation

@Optimulate 3 года назад

Why just why

@ProbablyNL 3 года назад

It cost you 0 dollars not to say that

@muhammadmohtashim1233 3 года назад

Watching this while eating frozen food 🍲.

@x0xxx007i 3 года назад

Same 👍

@deadplaya 3 года назад

Ah nothing but delicious preservatives that destroy my gut health and absurd amounts of sodium enough to kill 20 mice

@human-npc5523 3 года назад

ftozen food is shit

@onks1796 3 года назад

@@deadplaya we here for a good time not a long time

@amoghus 3 года назад

As someone from a third world country I consume 0 frozen food.

@bear2507 3 года назад

Weird flex but ok

@she5_madd33 3 года назад

Same

@darnit1944 3 года назад

@Daksh Jhamb I kinda disagree. Frozen food is kinda expensive. The cheap ones are in the wet market.

@nelsonricardo3729 3 года назад

@Justin How’s the short school bus treating you these days?

@nelsonricardo3729 3 года назад

@@darnit1944 Wet market? Sounds damp and dank. Also, where coronavirus originated.

@RayMak 3 года назад

I still like my food fresh

@rantingcullinarian 3 года назад

*applause*

@bvachowiak9235 3 года назад

@_DeathDreams_ 3 года назад

I'd prefer my vegetables to be flash frozen right after they're picked, rather than slowly rotting on the long truck ride to my supermarket to sit for a while on store shelves

@_DeathDreams_ 3 года назад

Frozen meals could definitely have an improvement though

@travelingtipswithmilena13 3 года назад

You are every where i go

@mikew735 3 года назад

This was really cool, I wish there was more content like this, its so interesting. great video, I hope they make more of these types of deep looks into everyday items and how they came to be in the last century.

@durururururururu 2 года назад

"Great Big Stories" used to make videos like these. :< i miss them

@mikew735 2 года назад

@@durururururururu agreed!

@visorow6323 3 года назад

very interesting! always good to know where things come from. thanks for this. Love your smile btw

@davidgraham9577 3 года назад

Another great idea whose time had not yet come. Very nice history summary. Thankyou. Would be interesting to see graph or timeline of sales with any inflection points from after introduction of domestic fridges, such as perhaps introduction of fish fingers, TV dinners, ice cream tubs and frozen desserts, frozen pizzas, introduction of the microwave, etc.

@CranberryCake 3 года назад

I have this huge freezer where I store my own berries, veggies and all! When I'm able to, I often go to lidl and buy many kilograms of frozen veggies.. I just love them.

@Necrodermis 3 года назад

frozen food, freeze dried food and instant noodles are probably the most important culinary inventions of modern history

@Eaststoriestv 3 года назад

Business Insider should let you do more videos like this. ‘This reporter is a proper example of how work from is here to stay. I don’t know different this video would have been if it was done from the office,give him more airtime...

@FingeringThings 3 года назад

Every bachelors favourite meal

@mosesmc52 3 года назад

Great post, please publish more content on business ideas , that changed the world as we know.

@HMC506 3 года назад

Awesome vid, keep up the good work 👏

@masterofpureawesome 3 года назад

I just started a grocery stocking job and the worst part is putting away the frozen food. It’s so cold you need to wear gloves but so slippery because a lot is in cardboard boxes. The cans of juice fall constantly and the cool whip is for some reason extra icy

@burningforyou6078 3 года назад

Oh hell ya having to do frozen sucks 😂

@masterofpureawesome 3 года назад

@@burningforyou6078 you cursed me. I forgot my gloves today.

@futurecyber01 3 года назад

This is something very interesting to know how everything start and there another video explaining the hidden dangers in the kitchen

@user-og6vd6fc9l 3 года назад

Everything that was needed has been invented Now we can only CONSOOM

@allaboutsboyzz4737 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-sMG1nlQi5bg.html .

@blastermaster7261 Год назад

Bro lmao

@gw7120 3 года назад

History channel , the men who built america , taught me about this !

@icvip9753 3 года назад

Omg me two also ACs in cinemas

@laurenv7934 3 года назад

Same great documentary!

@PipMane 3 года назад

IF your REALLY care about history, then ditch history channel, watch Viasat History.

@traceynguyen7195 3 года назад

i think birdseye was successful because he was ahead of the curve and had the product ready before anyone needed it lol. awesome video!

@StratospheralNurse 3 года назад

A’feerd: “Uh-feared” Interesting video!!

@lela2216 Год назад

Birdseye was a genius before his time!

@bryanfortino 3 года назад

I see that ads been lying to us since then

@bryanfortino 3 года назад

@Justin ok?

@lopezmario4633 3 года назад

That was great! Thanks!

@AnonymousMultimedia 3 года назад

In the UK and Ireland, Birds Eye made Alphabites (potato waffles in the shape of letters), Potato Waffles and Fish fillets.

@BubbleTeaKristin 2 года назад

Great Vid 👍🏼

@vissarion3505 2 года назад

I live in Yakutia, where we have been freezing foodstuff for centuries. We dig a permafrost ground and make so called - buluus, where we keep food all year around. We even freeze milk in big bowls.

@YourMom-vl2sp 3 года назад

I wonder how many of these stories came from watch the history channel or other youtube videos.

@drivestowork 3 года назад

Fun video! I knew Birdseye was the innovator in frozen vegetables, didn't know the rest of it. I work for the company that now owns Birds Eye and Hungry Man. My plant produces their varieties of mashed cauliflower, as well as broccoli bakes and potato bakes. Working at a frozen food plant is a boon for an old goat that never did learn how to cook! 😂 Only problem being, during this pandemic fiasco, we're working 24 hours a day, 7 days a week! Everybody's stuck at home, can't go to restaurants, having to cook... But, nobody knows how to cook anymore so our frozen food is flying out of the freezer cases! As you might guess, summer is the slow season for frozen food... Not last summer! And we're not expecting any kind of slowdown for next summer!!

@rawbacon 3 года назад

Hungry Man dinners need to get rid of those terrible brownies.....Do they really expect me to stop part way thru the cooking process and pick out the brownie.

@swicheroo1 8 месяцев назад

I noticed during the day before quarantine, that all the frozen food was gone in a flash. Didn't make sense to see so many young people with stacks of frozen food. "That's not gonna last very long." I bought one item: a pork shoulder.

@HeatherMoreau 2 года назад

So interesting, thank you!

@senthilkumarn4u 3 года назад

Good info..

@isaaccastanheira 3 года назад

Great content

@Conceptualcreatures 3 года назад

Fascinating 💫🌎

@mohitvanderwala169 3 года назад

Thanks for video

@reynadrianramirez962 3 года назад

Very nice ; )

@TheJuggernaught5000 3 года назад

Great video, lovely old job

@jaketheperson8495 3 года назад

I love your Pothos in the background! 😍

@its_zaheer7244 3 года назад

This commenter is hella cool!! I really like this dude. Business Insider, make more vids with him!

@huntermasters1818 3 года назад

Cool deep dive into a frozen food brand with so much industrial impact!

@imortalones 3 года назад

awesome video.

@rishibajari 3 года назад

This idea changes the way people eat in the US not everywhere 😂

@paalmuruganantham1457 3 года назад

Okay thanks 🙏 for all 🙏

@Toxicmentality440 2 года назад

I grew up in INDIA I never know about Frozen food Still we don’t freeze food INDIA

@chaileeportraits 3 года назад

The very unique smell of books from the 90s era 😌😌😌😌

@SEUQRAM55 3 года назад

Nowadays frozen and packaged foods are declining categories... although COVID gave the industry a huge boost. People, especially millennials, want fresh, local options.

@minuteman4199 3 года назад

If you live in the northern hemisphere, you would starve to death if you tried to eat fresh and local. Our fresh fruit and vegetable season is about 8 weeks.

@hammerfan752 3 года назад

I’m watching this while eating a frozen pizza lmao

@Borex2 3 года назад

I just had frozen pizza in evening

@Amitdas-gk2it 3 года назад

TY 😃

@rawbacon 3 года назад

The TV dinner was a fun treat as a kid.

@dillonfroias9733 3 года назад

What a cool time to be alive. The 50's

@vancepomerening4794 3 года назад

Birdseye also did fieldwork in Montana. There is a small town in Montana called Birdseye near Helena, but dissapointedly, it was not named aftet him.

@ft9kop 2 года назад

I love my frozen vegetables. microwave it with a bit of water for 2 minutes, and instant healthy food

@IvanGoldBit 3 года назад

I don't buy much frozen foods 😕 mainly ice cream nothing i really like or love but then again I haven't tried much frozen foods or checked the store aisle thoroughly._.

@Dewkeeper 3 года назад

The faster something spoils and/or the less frequently you eat it, the better the frozen version becomes in comparison 👌

@Paco1337 3 года назад

People shaming frozen food and most of us eat it...You can't get every food in every country and especially in different climates etc.We all like fresh food,but that doesn't mean you can get it always

@vinitasulema2098 3 года назад

Ilovethisvideo

@ZS89908 3 года назад

frozen food IS a compromise. fresh food will always be better.

@derekparsons3363 3 года назад

These days, "fresh food" is picked weeks before you get it. Frozen food is actually frozen at the peak of freshness. Local is the only way to truly get fresh food.

@kameronstout4847 3 года назад

Derek Parsons Not many people realize that, which is VERY sad!

@nahor88 3 года назад

@@derekparsons3363 Depending on what it is, I still prefer to get my food non-frozen, especially meat. Frozen meat after some time takes in a lot of water, which can ruin the meat's integrity. Frozen meals though have been a life saver for years. I work demanding computer-based jobs, and there simply isn't time to cook or prepare anything for lunch.

@minuteman4199 3 года назад

If you can fly it in from somewhere it's in season. When your fresh plant season is 8 weeks, frozen is better than canned which used to be the alternative.

@pickleadaykeepsthedoctoraw5542 2 года назад

I'll take flash frozen fish for seafood. It's better than fresh along with the added benefit of no parasites.

@cholententertainment6516 3 года назад

I love fresh food 🍱

@sell2012 3 года назад

this guy is the white ginger version of marcus brownlee lmaooooooooo

@Dasding619 3 года назад

TV without color is telling you how green you Foot is wow that good advertisement right there

@N0_Lifer 3 года назад

1:16 She is so adorable

@deamy5186 2 года назад

I'm indonesian live in west region of java island. My neighborhood has a lot of grocery stores and mini marts nearby where can be reached by just walking, and each always has stocks of frozen and prepacked. Lots of indonesian actually loves to buy packed frozen food since covid hit, and some of the food very cheap while the other might cant affordable to middle and lower class. I assume people who live in a remote area of indonesia have problem access to store and food stocks so the frozen food is so scarce so it is expensive in some area.

@charlesferdinand422 Год назад

Why do Americans always eat frozen peas? Here in Mexico we get the canned and never have to freeze them.

@richardtaylor8495 Год назад

CLarence Birdseye is my 7th cousin.What an honor

@chansaicommerce1721 3 года назад

AWESOME

@josevilla7777 2 года назад

I love frozen fruit because they make the best smoothies !!!

@TiNzZiiEe 3 года назад

Frozen food : easy and convenient

@yehezkielsiahaan1516 3 года назад

3:42 thumbs up that they give a converted number to Celsius.

@jasminemorales1710 3 года назад

4:16 lol

@KusumaWijaya 3 года назад

Need this kind info

@neosapien5900 3 года назад

1:42 that's Kevin spacey for sure!

@CarMumel_Anthony 3 года назад

Lol. Fresh frozen. Gordon here is what youre looking for hahahaha

@schlc77 Год назад

You never mentioned the roll Marjorie Merriweather Post. Played in building up birdseye company. She technically was the person who bought his company.

@wagwanbennydj6003 2 года назад

Birds eye is such a well known brand now a days would be hard to think of any other...

@MrGamer_jinjit_96 3 года назад

The Food That Built America -History Channel thought me about that

@patricknakasone9376 3 года назад

World War 2 helped as it was less costly on rationing points. It was promoted as a way to resurve can goods for use overseas by the military.

@alienboy1322 3 года назад

The only "frozen food" that I'll allow in my freezer is vegetables.

@Ballu12345 3 года назад

😂😂😂 nobody cares

@eleazarp.4808 3 года назад

@@Ballu12345 this is youtube, anyone can comment anything. You can't tell people what to comment.

@lem2004 3 года назад

@@eleazarp.4808 and i will comment nobody care

@eleazarp.4808 3 года назад

@@lem2004 yes

@deadplaya 3 года назад

Frozen burritos aren't too bad if you're on the go

@just_some_bigfoot_hacking_you Год назад

Gordon Ramsay: "Look at this, bloody 'ell. Unbelievable."

@historicmurmur 3 года назад

Please make subtitles. Closed captioning should be available on every video. Those who are hard of hearing or deaf shouldn’t be unable to enjoy your content!

@HeenaPatel253 3 года назад

I completely understand your issue but RU-vid removed closed captioning videos that already have closed captioning they get to keep it

@ugh5271 3 года назад

@@HeenaPatel253 They did not remove captions, they removed community/ viewer made captions which means that only the uploader can add captions

@ronaldwilson2539 3 года назад

How are you doing today Mary McLean? Its really nice having you on here you seems nice, caring, honest with good heart person by your picture look,i don't want to see that pretty face look sad, just keep smiling because that make you look more beautiful.

@schluvy 3 года назад

omg please do the rise of microwave popcorn

@kevinbaboolal4225 3 года назад

I mean obviously in the caribbean we have alot of frozen foods but I just realised we dont really buy alot of frozen foods except say berries and meats

@lydiak.1254 3 года назад

Is he from Great big story? Love this style.

@SevenDeMagnus 3 года назад

Cool

@kleon1417 3 года назад

5:08 Ahh yes, Fresh Frozen.

@Queltamas 2 года назад

Most of history summarized. I've got this game changing product/invention but there's currently no practical way to use it unless I invent something else as well that allows it to be practically used and available to most people.

@natashamtila3035 2 года назад

Listen if you think you have something that is revolutionary and can help improve the way we live, continue at it. Design a pan, make a protype, fail and fail again, and remember that it could be the beginning of a line of product a don't give up.

@kiranranjitkar2748 3 года назад

I remember him from the National Geographic Cartoon, bug of nat junior or something.

@bobmiller7502 10 месяцев назад

its hard getting fresh clean food here in the Uk expensive,stuff thats not full of chemicals, home grown stuff, our food now is so discustingly dirty, i like birds eye frozen veg they dont add anything, i know its probly been treated with anti this or that, but its the best i can afford, i eat a lot of fish as being a island thats one thing we aint short of, the way big bissness has corupted our food is criminal, best saying no more about that, im 60 so i remember proper food, the worlds gone nuts, to crazy for this old goat

@AtinyHJ 3 года назад

I love frozen peas

@MagnificentHealingCreations 3 года назад

I haven't ate frozen food in years lol.

@danielyeroshalmi7492 3 года назад

"sweet because they were freshly frozen", now adays we have, "fresh meat never frozen"

@atokagawa5596 3 года назад

was the sound on this video also frozen

@jwillisbarrie 3 года назад

Please add captions for the Deaf, says captions unavailable

@hartleyferrin3686 3 года назад

Are you deaf? Just curious

@jwillisbarrie 3 года назад

@@hartleyferrin3686 yes - captions on youtube are helpful. Also for anyone who is where you can't have sound up, when you don't want to disturb others.