Welcome to the Future of Loyalty Podcast, with your host Tom Peace. The Future of Loyalty are a series of informative and engaging podcasts with a laser focus on the emerging trends within the customer loyalty, engagement and CRM sector. I invite industry leaders and subject matter experts to discuss future developments in customer strategy and all our discussions are focused on where the industry is going next.
Our discussions are fuelled by a passion for new developments and innovations in the sector and we aim for about 20 minutes, perfect for your coffee break, lunchtime or your journey home.
I am thrilled to be joined in this episode by Tom Burrell, Retention Coach for Subscription Businesses and previously Senior Vice President Retention at Dazn, as well as Head of Marketing at Talk Talk and previous to that Head of Marketing and CRM at Manchester Utd.
Tom brings a wealth of CRM and retention experience to the discussion and this is a fascinating episode for anyone who wants to understand the future trends in maximising customer retention.
Listen in to hear us discuss the importance of a strong customer retention strategy, and how brands can grow a subscription based business model, utilising a multi-touchpoint approach.
Tom also talks us through how brands can harness AI to measure, and react to, customer lifetime value triggers in real-time. We also discuss how AI will transform the way that we set up highly targeted customer journeys at scale, to provide highly personalised journeys aligned to customer needs, likes and interests.
Hope you enjoy our discussion!
8 сен 2024
