Rory Sutherland - Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024

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Rory explains how we weight information that appears quickly over knowledge that really matters.
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Nudgestock is the world's biggest festival of behavioural science and creativity, where we inspire brands and people to impact the world.
Curated by Ogilvy Consulting, Nudgestock is back for its 12th year - and this year, we're uncovering the hidden power of Time.
To many of us, time is nothing more than a series of moments. But look at it through the eyes of a behavioural scientist and you'll see it holds untold influence. Time is me and you. Time is your customers and citizens. Time is what makes businesses thrive and brands iconic.
Put simply… the more we understand how we humans are shaped by time, the more we can wisely spend our own. Are you ready to harness the power of time?
For the full speaker list, details and more, visit www.nudgestock.com
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About Ogilvy Consulting’s Behavioural Science Practice
At Ogilvy Consulting, we work to creatively apply behavioural science insights to solve the world's most pressing and interesting challenges.
A magical combination of science and creativity, we are a unique global team of psychologists and behavioural economists embedded within the Ogilvy network. We bring proprietary tools, proven experience, expert facilitation and the power of Ogilvy creativity to unlock the hidden 'psychological power' within our partners' brands and channels.
We create unseen opportunities that generate giant impact.
Email daniel.bennett@ogilvy.com to work with us.
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#Nudgestock2024 #LiveStream #Live #Psychology #Nudgestock #BehaviouralScience #BehavioralScience

Опубликовано:

14 окт 2024

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Комментарии : 614

@andybaldman 2 месяца назад

This is like what TED talks used to be.

@MrT79shakeshake Месяц назад

…yeah until the cancer of ‘Ted X’ bollocks came along.

@mv1362 Месяц назад

Now they are a joke

@kichelmoon6365 Месяц назад

Another example of retroactive slogans :D

@dengueberries Месяц назад

"imagine...."

@patrickkilduff4355 Месяц назад

This was made a month ago...apparently they are like that right now!

@joelonsdale Месяц назад

Dear all RU-vidrs, this is how to be a good presenter: knowledge and personality in balance (but aim high rather than low). Such an enjoyable and thought provoking talk ...

@happyhermit2022 Месяц назад

A very accomplished man that says it how it is...young presenters are educated to fear...just about everything... I very much doubt in thirty years time there will be another Rory...the list is endless...Peter Ustinov, Barry Humphrey....today's presenters are robotic

@davidgncl 28 дней назад

But sadly, if his points were turned into 15 second tiktoks by someone screaming at the camera they'd get waaay more views. On the flip side, they'd not sink in and help us think differently the way that this does.

@djsolstice8964 27 дней назад

I think it's the difference between a good education, a career full of insight, and focused attention on the details.... and well, whatvever Logan paul is.

@archvaldor 22 дня назад

@@davidgncl Not really true. Long-form content is way more profitable than tiktok.

@nathanhassallpoetry 21 день назад

Agree. Being a good presenter is paramount. I am a public speaker and read poetry live. I made a video about mastering the mic recently on RU-vid: people like Rory Sutherland are certainly the benchmark for excellence.

@GudLawdHammercy Месяц назад

I've been on a Rory Sutherland binge for days... Great stuff

@kensurrency2564 29 дней назад

I just found him, and I find him fascinating and oddly wise for a marketing guy. But he is Gen X so it makes total sense. Part psychologist and part philosopher.

@someguyO2W 26 дней назад

Just popped up and I must say I'm about to go on this same binge.

@orangeheartguy 25 дней назад

Me toooooo!

@davem4423 22 дня назад

Haha must be a theme , does help I'm a similar age to him so see things from a life lived view

@Redlox70 20 дней назад

Same here!

@pclarkeperform 2 месяца назад

Excellent…..the massive value of Rory is that I always walk away thinking “I’ve never thought of it like that before”

@AndreiStroescu 2 месяца назад

at this level of automation, we need more people who can have that kind of impact over their peers

@Liusila Месяц назад

I would question that further because maybe the reason you haven’t thought of it like that before is due to all the reasons making you think of it the way you do. DO we want to spend a third of hour day squished among other commuters on trains, for the “scenic” route that someone squished up by the window may be able to acknowledge? We don’t “assume” speed is a priority, that’s the point of the mode of transportation.

@pclarkeperform Месяц назад

@@Liusila Thanks @liusila...True but I guess that's my point really. The value of videos and conversations like this is getting me to challenge my assumptions. Much as I try to see the world through a new lens or filter as often as I can, I'll end up surrendering to habit and false assumptions e.g. the folks who invented this (whatever) it is a clever and therefore it's the best solution they could come up with at that time. BUT, if we understand that they are deploying a high level of 'logical' thinking to address the task then we can see, a little clearer, the gaps in their thinking and action from an innovative creative perspective.

@StoccTube Месяц назад

I’ve only recently discovered him, I love his perspectives

@noroardanto Месяц назад

With me it is more like.. that's what I have always felt on the subconscious level.

@Betty_Virago 23 дня назад

When I was at uni doing a textile degree I’d get the train to uni because it was quicker but the bus home which took almost 2 hours. The train journey was a bus to town, a walk to the station, then a walk to uni. Neither part of the journey was more than 10 mins. But going home was a very long journey on a bus where I could get some knitting done and relax for a while. The added bonus was the number of older women on the bus who used to work in the northern mill towns and spoke to me about the days of textile mills. It was uni information that wasn’t in books and an absolute joy. I now have a car and while I love driving, I miss the ability to knit and meet strangers.

@timcarpenter2441 15 дней назад

I agree with the preference except I do not like interaction, introvert alert, I dislike the interruption and higher risk of failure by a multimodal trip.

@donaldasayers Месяц назад

I love his speedometer demonstration. I internalised this at a very a young age thanks to a brilliant maths teacher called Dust Miller, who called it the law of diminishing returns: Each doubling of speed saves half as much time as the previous doubling but, thanks to air resistance consumes four times as much fuel.

@axeenj Месяц назад

I've heard this before but I just don't get it. How can the time saved not increase linearly (disregarding air resistance)?

@rafaeld9265 Месяц назад

@@axeenj Imagine you 2x the speed. Instead of 20 minutes, your ride now takes 10 minutes. Double the speed again, and it now takes 5 minutes. Congrats! You saved 5 minutes! But your first increase gave back 10 minutes.

@axeenj Месяц назад

@@rafaeld9265 Ahh, of course. Thanks.

@thunderousapplause Месяц назад

@@rafaeld9265 I haven't saved 15 minutes?

@jaminjoben5097 Месяц назад

I’m confused. thought it is linear? 10% extra speed is still 10% extra time saved. It’s just anchored to a defined distance rather than a time. Strange expression of it on the speedometer

@leszeknowak9434 2 месяца назад

I'm from Poland. British speech is like music for my ears but to hear British people swear... it's just marvelous :3

@ileanamuntean7338 Месяц назад

Not very inventive though....

@JJBerthume Месяц назад

@@ileanamuntean7338Just like your comment

@TheMagicJIZZ Месяц назад

@@ileanamuntean7338British people have the most inventions in recorded history followed by France then Germany then USA and china last

@MichaelDembinski Месяц назад

Also from Poland. Which British comedian compared swearing to ketchup? A little enhances the food, too much drowns the food. Lovely metaphor.

@jennyomalley7634 Месяц назад

@@TheMagicJIZZ Your talking in the past , just like banging on about winning the World cup ( 1966) , China is way ahead today.

@martinlund7987 21 день назад

Outside of a UK context, there is a pretty well-established Goldilocks zone for high speed rail, where it saves time compared to planes or takes the same time, but with less pollution. And in many situations, when actual travel time is comparable, high speed rail end up being faster than plane travel, as passengers end up closer to their intended final destination (city center versus 60+ minutes away), there is no baggage or security wait-time etc.

@donttalkcrap 11 дней назад

It's the whole waiting for 2 hours at the airport and the travelling to & from the airport I can do without

@soluschristus8360 Месяц назад

This takes me back to elementary music classes. We were nervous budding musicians. The teacher said, "Are we all crazy anxious enough?" Unanimous agreement. "Congratulations on your awareness. Now if you want to go farther faster... you will have to slow down."

@LiborTinka 2 месяца назад

The 30 minute product presentation and the written essay is what we call "proof of work" in computer science - it's a brilliant way to achieve decentralised concensus, thus avoiding the "mob rule", i.e. 51% majority deciding over 49% - this often happens when one just leave people to vote without putting in any work (e.g. researching the options), then the votes will be "cheap" and the winning strategy is populism - that's why we see so much of that in politics. Winning by 51% is so common because people have vastly different preferences. The candidates offering faster/cheaper solutions win over candidates who would be really solving problems, because actual solutions are often hard, takes time and effort and can be hugely unpopular. The proof of work ensures those who vote put in effort, increasing the value of their vote and lowering average time preferences. Imagine that in order to vote, you'd have to pass a simple test to prove you have some basic knowledge about the parties and their programmes - it will slow down the voting process, but the quality would skyrocket and it would be much harder to just "buy" votes.

@FoobsTon Месяц назад

Well we can't claim the current government got elected by populism.... They harvested all of 35% of the vote.

@asandax6 Месяц назад

Basically a case of vote for me now and you'll get a $20 coupon vs Vote for me now and after 2 years you'd have saved $2000 dollars thanks to my policies. People will take the $20 because they want the money now.

@tvismyonlyfriend Месяц назад

Your comment

@johnfranklin8147 Месяц назад

There’s a problem with that, a genuine problem which is very relevant to the real world. Proof of work/knowledge favours those who have the excess time resource to put in that work. If you work as a cleaner, doing two jobs one of which is shift-work until 4am, and taking the bus because you can’t afford a car…..then not only do you make bad dietary decisions, you *also* don’t have time to do in-depth research of which political party has your interests at heart. Whereas the well-paid corporate lobbyist, whose day-job is to influence those same politicians, can put in as many hours a day as they like, to both research those policies, and make them happen by subtle skewing of debate. Rule by experts may well produce “better” policies. But it also produces policies that are very *unfair* to those at the bottom of the pile. It’s exactly why democracy one-man-one-vote is both vital, and a fragile flower.

@aydenr5467 Месяц назад

@@johnfranklin8147 You're exactly right. Which is entirely why I advocate for a form of anarchism, particularly a return to local communalism/primitivism. If we as small communities can be self-sufficient, then the role of government disappears. The role of big business disappears. The ability for people to house and feed themselves "providing services" disappears. Everyone will be required to engage in the ACTUAL tasks required to sustain their living and no-one will be absolved of this responsibility. Certainly, no individual will be FORCED to work so that another may live, however this will still allow the freedom for individuals and small societies to decide to provide for those who cannot (the elderly, children, disabled etc.).

@saddysly8281 2 месяца назад

I'd rather spend an hour on a train than half an hour on a bus. At least in sydney Australia, where i can get a seat, i would.

@erbterb 2 месяца назад

Here is an insight. We had a bus service that was always on time. In rain, snow, sun. The village commuters swallowed the idea that a train service would be better, because we already had old tracks but the train line had been abandoned decades earlier. So after much lobbying, the tracks were renovated and new bombardier trains were introduced. Moral of the story - the trains are never on time. Snow hinders them, rain hinders them, sun hinders them. It is a shitty substitute that costs plenty.

@m3ntalist 2 месяца назад

It depends on the train or bus route and sometimes factors beyond your control. Is it a double-decker through London at a quiet time, where you get the front seat on top deck versus a packed sweaty tube that stops for 30 minutes in a tunnel.

@MillillioN Месяц назад

@@erbterbAlso, less demand on buses can cause routes to be cut and decrease the usefulness of the network, forcing more people into alternatives, which in turn erodes the service.

@erbterb Месяц назад

@@MillillioN that is self evident.

@erbterb Месяц назад

@@saddysly8281 each to his own. I would rather be on time and know I will be on time, than have to always get the train an hour earlier because we cannot trust it will show up on time or at all. Then we end up riding a bus anyway as replacement traffic or take a cab and then go through the trouble of seeking reimbursement from the service provider.

@ximono 2 месяца назад

26:48 A neighbour of mine got a text message from someone who had walked past their house and wanted to buy it. That was not well received. I remember thinking they should have sent a hand-written letter, as I once did when I inquired about renting an idyllic cottage from an old lady. Worked for me. The difference between a text message and a hand-written letter is enormous.

@nicolarollinson4381 2 месяца назад

Depends what age the recipient is

@ximono 2 месяца назад

@@nicolarollinson4381 Maybe. I'm older than 30 and I'd be unimpressed by a text message.

@nicolarollinson4381 2 месяца назад

@@ximono fairy snuff 😊

@AmyFerguson Месяц назад

I think it’s also the reason they want to buy. If they are just flipping a house a hand written letter is not going to matter as much as if they love the area or the house.

@ximono Месяц назад

@@AmyFerguson True. And if they're just flipping houses, they're not likely to write a sincere hand-written letter.

@markrowland1366 14 дней назад

My brother forgot to fill up his car and was stressed. I said we would enjoy a slow drive, no traffic and we talked for two hours and truely enjoyed that so very much.

@Buget-Holodeck 27 дней назад

There's so many little gold nuggets in this speech. Never heard of this guy before, luckily this was a great RU-vid recommendation. I have a feeling I'm going to start binging his content.

@neglectedloves 23 дня назад

RU-vid shorts told me about Rory Sutherland. So THIS algorithm for once played well, kept me searching for him and finally watching his brilliant speeches. The algorithm was fast and watching this took time, wonderful precious time! 🙌🏻

@b33p 22 дня назад

Are you me??

@nathanhassallpoetry 21 день назад

The advantage of shorts: tremendous reach. The disadvantage is losing time messing around. I make shorts and want them to be a gateway to my longer content.

@neglectedloves 21 день назад

@@nathanhassallpoetry while this is absolutely true, in this case the shorts about Rory Sutherland were from a strange financial advisor (scammer?) and no direct reference or link to Rory was provided. So I had to do all the research who this gentleman is. Actually not even quite correct... 🙄

@nathanhassallpoetry 21 день назад

@@neglectedloves oh, wow! For Sutherland: all press might be good press. But not good when a scammer rides on the coattails of another's success to elevate themselves.

@neglectedloves 21 день назад

@@nathanhassallpoetry exactly! Is there a way to link directly to a specific YT account? I found myself more than once trying to find a person, a channel a topic within YT coming from a short... or it might of course just be me being stupid 😂

@tristanolivier9611 2 месяца назад

"Time to Question is a Question of...Time!" offers a recursive explanation of Rory's observation that we don't spend enough time talking about time.

@jordsupp Месяц назад

In 1979, the 90-minute commute between Mitcham and Westminster in the old Routemaster buses were the best times of the day. I'd fall asleep as soon as I sat down.

@torvidicus 19 дней назад

I'd almost completely forgotten but I used to work an extra 15ish mins over so I could get the train that terminated at my stop so I could have a nap

@letopizdetz 2 месяца назад

My problem with the price increase chart is that it shows Wage increased faster than housing, whereas in so many places rent / housing has gone up a lot more than wages in the past 5 years.

@markszawlowski867 2 месяца назад

This, precisely, is what makes learning something different every day so exciting.

@srinivaschillara4023 2 месяца назад

Brilliant; Though not the central point, the implications of e-mail (and instant messaging) which puts the burden on answering/checking on the recipient, is spot on.

@Liusila Месяц назад

I don’t agree though. Just check the email when you can or want - if someone needs me urgently there is Teams or my phone number as a last resort. To me this talk came across as a boomer desperate to bring back the 1970s because he just doesn’t sync with the zeitgeist anymore.

@JK-ji3kl Месяц назад

Some emails are time sensitive precisely because emailing in general is very convenient, saves time...

@edjwise Месяц назад

@@Liusila I think Rory's point about the expectation is correct though. I'm a part of an organization that send out an important email, then send a text to everyone to let them know about it.

@kensurrency2564 29 дней назад

@@Liusila he’s gen x. we grew up before and during the tech revolution. so we have the perspective of life from both sides. boomers don’t really understand and similar for the gens after millennials. sometimes faster is not better. sometimes going outdoors to play is healthier. sometimes having no plan or idea what you’re going to do is invigorating. the tech revolution fundamentally changed almost everything, and so fast, we haven’t had time to evolve.

@tobiaslollesgaard7389 2 месяца назад

Rory is one of the few marketing people i can stomack listing to as an designer/engineer. i live my life much like he talks about, adfilters ann all electronic, no pings from anny app despite the strictly nesesary, and if im late i tell you and then carry on at the same speed. i might even slow down if late to counter the accompanying stress in being late. also one is eighter early or late, i like to chose if its important to be early or not. I also frequently chose transport becouse of ease of use comfort or beauty/intertainment instead of speed.

@fwqkaw Месяц назад

If I where yu I'd reed thrpogh yor post to checn for errs.

@InfuZedShaDoWz Месяц назад

@@fwqkawI chequed his coment and it loocks good too me

@thunderousapplause Месяц назад

President Obama once famously said he is always early. I expect that's because to be a Black man in America you had to do better than everyone else all the time. And early meant on time. As a stage actor, I was trained to never be late. On time is late. if you're just showing up on time, you are not ready to start. I, too, I'm always early. I would like to be less early, but I am too stressed that I'm going to be late. Lateness=disrespect and laziness and poor planning.

@kensurrency2564 29 дней назад

@@thunderousapplause that’s a feature of modern culture, not an essential to a healthy human experience. it’s part of what Rory explains as efficiency and optimization for every aspect of life, which is insane. i went to a luau when I was in Hawaii, and i’m sure you’ve heard of ’Hawaiian Time’? Hawaiian Time is a great way to live. that’s how i choose to live, in contrast with the modern way.

@paulfranklin4848 7 дней назад

I've hand written letters for close two a year and a half... As they say " To write a letter is human to receive a letter is divine ". It takes time ,but receiving a letter in the mail box is beyond words of value

@illumistration 21 день назад

I couldn’t even make it through this video before stopping to buy Rory’s book. Such strong thinking and I like the notion that everything is based on extensive (incorrect) assumptions.

@dhendy27 23 дня назад

There was at least 10 times during this talk my brain had a sudden sense of realisation, incredible presentation 👏🏻

@thom100 2 месяца назад

Hearing Rory go is like my inner voice come to life.

@santiagoangulo 2 месяца назад

I wish my inner voice sounded like that

@thom100 2 месяца назад

@@santiagoangulo ADD is a blessing and a curse.

@tomconneely1361 2 месяца назад

As a former VFX tech, I love the ideas of letting creatives loose on infrastructure proposals. I recall Syd Mead's proposal for the former WTC site. Absolutely brilliant and as both a technical proposal and as a real landmark.

@nikitaw1982 2 месяца назад

Would be all DEI feminism. No thanks.

@marcuscowles3384 2 месяца назад

2 hours on a comfortable train are worth 10mins in an uncomfortable train. In addition, a 20min train ride is a disruption, a 90train ride is a work block

@bubbles.stu26 Месяц назад

Do you know who likes the idea that a technology is something we can't live without and must get on board with? The makers of the technology.

@SzTz100 2 дня назад

After two months of getting recommended this guy's videos on RU-vid I finally clicked on this video. He's definitely a very smart guy and interesting talk.

@marccas10 24 дня назад

Only found this bloke in the last month. I love the way he thinks and lovd his delivery.

@mkkravist11 Месяц назад

I loved it. As someone who had to present fairly regularly, and someone who has to attend presentations regularly, it’s so great to have someone with Rory’s type of personality. If it’s not fun then the audience are asleep and it’s hard watching your audience turn off quickly. This had Interesting information, was fast paced and never boring and Rory is a natural communicator and presenter.

@nathanhassallpoetry 21 день назад

Agree--and he is well practiced! I present and give talks as well, and read poetry to people. Grabbing attention is one art, keeping attention is another. I've got a knack for it having been doing it frequently for over a year professionally and more sporadically before that (making RU-vid videos has also helped...)

@tehdii 19 дней назад

4:22 I feel like whole my life I was trained, conditioned, lied by market/primal urges. That is how physics should be used. To improve our moral compas.

@brianYYZ Месяц назад

I always thought it was funny that some religions you put a hat on to show respect, and others, you take your hat off to show respect.

@kensurrency2564 29 дней назад

George Carlin has a solution: “Hats Optional!”

@doyourbest7655 25 дней назад

Dad had a 6 month job in another city, and came home on the weekends. On the train, He enjoyed the opportunity to write out plans for his personal project. I asked him how long the train ride was. “It’s about two glasses of wine and then I’m home”. Lovely answer.

@richardroebuck1915 Месяц назад

Enjoying travel time (or not) depends on the quality of the travel. I used to take the train from Leeds to London quite a lot for research conferences and got to travel down the day before the conference so there was no rush, just sitting on a train (outside of rush hour) chilling out and reading a book for two hours. I quite liked this and it was basically a good "de-stress" time. Compare this to, for example, taking the Tube in London at rush hour which I wouldn't wish on my worst enemy...

@Liusila Месяц назад

Exactly! Should we take THAT train twice as well, just for the joy of it all? Public transport is a means to an end, I don’t know what luxury trips with no time constraints the speaker gets to have, but most of us don’t get to live like that.

@misteroz 2 месяца назад

I work for the subsidiary of a big multinational, and as part of the buyout we lost our marketing function - what’s fascinating is that at the same time, our company strategy basically imploded. I’d always assumed the latter led to the former, but I’m now rethinking that.

@manishm9478 2 месяца назад

Interesting. I work for a company that is B2B and has a single massive client, so does basically no marketing. And we have no strategy or purpose worth speaking about 🤔

@rogerstone3068 Месяц назад

Several of the points he makes remind me strongly of my time as trips co-ordinator in a secondary school. Each trip needed a risk assessment. "It's OK," they would say, "I've got the one from last year." "That's not a risk assessment." "Yes it is, and it's by Frank, who is really good and.." "That's not a risk assessment." "Why?" "A risk assessment is you thinking the trip through, spotting what might go wrong, evaluating it, minimising hazards and being sure you know what your contingencies are. THEN you write it down as a summary in case you need evidence later." Without going through the process, the paper is worthless; worse, it's deceptive, because it makes you think you are well-prepared when you're not.

@jfd1008 25 дней назад

I remember back in the 1970s when I was going on a mountain climbing day trip from school, one of the parents asked if it was dangerous, only if you fall off was the reply

@terfzk7073 21 день назад

Man every company I've worked for that does risk assessments pretty much just copy's old ones, it's wrong really

@bparker06 20 дней назад

While I think this is great advice, I had to re-read this several times to try to figure out what you actually meant by it. I *think* what you are saying is that there may be *new* risks that you are actually already aware of, that weren't in Frank's version, that may be missed if you did not take the time to think about it in the process of creating your new assessment.

@williamjmccartan8879 2 месяца назад

Thank you to the hosts for providing a space for these presentations and thank you Rory for sharing your time and work, peace

@real23lions 18 дней назад

No matter how many of his videos I watch, I will learn something incredible each time.

@broonzy2006 Месяц назад

Just love this guy. ❤ he’s a reframing genius.

@CraigNiel 23 дня назад

A few of us bikers worked out the speed thing years ago. We noticed on a very long trip that some bikers would blast off and disappear, only to stop for petrol or pee and within a few minutes we would catch them up. So we did an experiment, some of us sat at the limit of 70mph and others went blasting off at speeds of their own choosing. Unless you are going at ridiculously fast speeds it made little to no difference because you could NEVER reach such speeds as to make a substantial difference.

@petergilbert7106 3 дня назад

I love RU-vid. I clicked on a random video on a subject I wasn't interested in and watched 31 minutes of a lecture because the person giving it was great. I didn't agree with everything he said, but the way he said it was engaging and entertaining.

@ilikevines 25 дней назад

He's very enjoyable to listen to. He always has something interesting to say, perfect to listen to in the background while you're doing work.

@narratorjay Месяц назад

I used to catch that train from Salisbury to Exeter Central. The views through Dorset were gorgeous!

@taylenday День назад

Not only an interesting topic but an equally interesting speaker.

@Martino-007 14 дней назад

Loved the whole discourse, thank you for sharing!

@omario.tntech 22 дня назад

my research is all about this! Chain of thought reasoning. Great talk

@TheHouseofContemplation 2 месяца назад

The title alone is worth contemplating - love seeing new Rory Sutherland talks!

@ximono 2 месяца назад

Didn't take much contemplation for me to arrive at a strong "yes". Suppose I have contemplated the question before. Great talk!

@Liusila Месяц назад

Or you just accept what confident speakers implore you to believe without much skepticism.

@mookiejapan7351 Месяц назад

A super fast train removes all the annoyances and extra time of airports and flying, plus you step off the train in the heart of the city.

@LewisHaynes-k3n 11 дней назад

This might be the best thing i've watched on youtube ever

@Haze1434 27 дней назад

Fantastic speech. Never heard of this guy before, instantly hooked. And great content too.

@brunoaziza Месяц назад

Really entertaining and educational. While I see what Rory said about the assumption of ‘speed over enjoyment’ has influenced the rules of transportation, I think that the truth is in the ‘use-case’ nuances. Some value speed because the need is to be at a location on time and come back. Some value the enjoyment because their need is to experience the transport. It is safe to bet that the transportation companies have done their research and know where the majority of their potential customers are, and therefore optimize their experience to that need. To Rory’s credit, these companies could customize their experience by asking users a few questions about their goals and priorities before they offer fares. Something like: want to get their fast? Or want to get the scenic route?....

@kumquatmagoo Месяц назад

I think it's important to consider what else the companies could do to make the journey better. Would people care if their train took a longer time to arrive if they were comfortable and entertained? I don't think they would. Rory is railing against that assumption that "faster is better".

@silka4670 13 дней назад

Rory gives way more ROI per minute than anyone else - with incisive, revelatory material that always sounds like common sense. Much appreciated.

@PoPax186 Месяц назад

What a beautiful thought provoking speech

@kamiel79 Месяц назад

I love this like anything that doubts the Bigger Faster More mindset

@CatFiain Месяц назад

One of the key benefits of having a good super-fast train network would be to reduce the number of flights taken (much greener).

@dansrandomvideos2515 16 дней назад

Only if the ticket prices to time saved ratio is good. It the tickets are too expensive it doesn't work. Eurostar has this problem. They are both slower and more expensive than flying which is why they are struggling.

@bestofaman Месяц назад

11:46 nope. offices are located in prime areas where real-estate prices are too high. people live away where it is cheap and there are means of travel from their home to office.

@alicequayle4625 Месяц назад

Its like road engineers will make a road ugly to make it slightly faster. But people might prefer a beautiful longer journey.

@braveecologic2030 7 дней назад

This guy is brilliant.

@justinjones5281 Месяц назад

Well done presentation. Everything covered in this talk was spot on. Everyone should hear this.

@EB-yj3gl Месяц назад

Finally I can hear someone say publicly somethig I've been telling my friends for ages. Things like sliding doors sliding sloowwllyy which don't let me go through at my chosen pace without alternative with handle/push/pull option drive me mad. Or when I can't be served because of the AI system failure. Or when I hear that an electronic system of a car can disable it for actually no reason at all, because some sensors are ridiculously electronically sensitive. You can go on with such absurdities forever.

@leshok 2 месяца назад

Love Rory Sutherland. Cal Newport actually has made the same point at 10:04 many times over, but it's mostly fallen on deaf ears. See his book A World Without Email. Great idea on the server delay intervention though. Haven't heard that one before

@treiricketts7572 2 месяца назад

Would love to see a conversion between those two. Rory was also starting to get at Slow Productivity towards the end which is Cal’s latest work

@leshok 2 месяца назад

@@treiricketts7572 Same! It would be awesome to see them in a discussion

@daddad8707 17 дней назад

Excellent talk. It opened my eyes to what is probably the root cause of much of the problems in modern socety.

@alxhrrs 2 месяца назад

At about the 28 minute mark, he brings up something that I personally think accurately depicts the function and consequence of using generative AI; the basic notion of 'journey vs destination'. Cleo Abram has a video regarding AI in music, and unknowingly, what she promotes at about 2.40 minutes into the video is the modern collapse of creativity, she calls it 'The Gap'. I can't tell you how saddened I was when I first saw her video months ago. To keep it short, she almost literally says, "If you want to create something, don't learn how to create it, just get AI to create it for you."

@miguelclarkeottovonbismarck 2 месяца назад

evolved robosapiens. Like the dinosaurs resistant to change stay homosapien and don't mix with robosapiens.

@rogerstone3068 Месяц назад

Rick Beato describes this as the death of popular music. There's no point in people getting good at playing, or composing, any more.

@alxhrrs Месяц назад

@@rogerstone3068 can you tell me which video that is? i can't find it...

@nicusantudor 19 дней назад

We did the "we would like to buy your house note" no one answered so we went for one that was on the market on the same street.the simple answer is that there is no simple answer in human interactions

@yakedup 18 дней назад

This guy is great, i feel genuinely informed and entertained

@martinjohntraining8765 23 дня назад

Extraordinarily good. I especially love Rory's coffee shop concept.

@inubis051989 13 дней назад

this guy's a genius.. totally on the ball

@ГеннадийБуров-х7д Месяц назад

I appreciate all the knowledge you share! You’re a fantastic teacher! Thank you😅

@themonth 26 дней назад

Eyery time i hear philosophy speeches like this, i'm glad i'm not the only one thinking things so fundamentally different than the majority of people. Thanks Rory 🙏

@Limitless1717 2 месяца назад

Fascinating analogy (speedometer vs paceometer)

@Showmetheevidence- 23 дня назад

So much wisdom in here I might have to rewatch this!!

@Antonioplus 23 дня назад

The speed thing is just percentages. Going twice as fast gets you somewhere in half the time. So 40 vs 20 (100% faster) trumps 80 vs 70 (14% faster).

@Benboy1980 27 дней назад

We have basically lost our ‘quality’ of time in the rush to be fast. There is only one choice at the moment, which doesn’t suit most people (at an almost subconscious level). This was very obvious for me when I started work. We were legally entitled to an hour lunch break, which I insisted on taking to give me time I the middle of the day to regather myself. But as time went by people were incrimentally expected to work during their lunch break and so you now end up eating a shitty sandwich at your desk. And let be honest, who really likes that?

@jackdoesengineering2309 Месяц назад

Really needed to hear this, so relevant in todays world

@davidpittman106 2 месяца назад

I love this guy and where has he been my whole life??

@ynedd 4 дня назад

Working for an NGO, I now understand... My boss has so much trouble fundraising, it all has to do with the fact that he doesn't really know what he wants or what we stand for...

@thomasr7129 7 дней назад

On speed and distance travelled: We rarely travel very long distances in our daily commute. Therefore the increase in velocity does not yield much time saved. But, as many others have observed - fuel consumption is increased quite a lot. And as Sir Rory mentioned, the risk of severe injury in case of an accident is also higher.

@quinkydinkend Месяц назад

Rory you're a hero xxx

@mariusschober Месяц назад

Superb talk, really a 10/10.

@Ludifant Месяц назад

When optimizing always state out loud what you optimize for.. work it into the use case and research how many potential user actually fit the usecase.. or just do whatever and call it optimization, because it sounds good.

@deltapi8859 25 дней назад

Winning arguments over reason. I used to suspect that these are very different and can in certain cases be quite contradictory. This talk made it more apparent to me.

@rolytnz 21 день назад

This was brilliant. His coffee business idea is a winner.

@respectedgentleman4322 Месяц назад

Concorde strikes me as an example of this. It was an incredible engineering feat for sure but in the end maybe it was beaten by thinking of a human rather than a machine. Someone realised business people travelling between NY and London would be better off if they could sleep on a lie-flat bed or have a decent area to work and actually appreciate the extra time it took. To reinforce that point, I heard that during the spring when the jet stream is at its strongest, some people prefer to fly to Europe from the west coast of the US rather than the east coast because the trip is too fast to get a decent night's sleep.

@rory.sutherland Месяц назад

That's true. The Boston to London flight is a nightmare.

@mikem9309 3 дня назад

I remember listening to a podcast with a successful entrepreneur guest who lived very close to where she worked but would always take a long route to work cos she found that that time was ideal for ideas. She wasn’t doing nothing but neither was she really focussed on something. Apparently it’s ideal

@PasqualeDeRosa-n1v Месяц назад

This bloke is a hoot. I will look out more of his speeches and writings.

@Orionrobots 13 дней назад

That slow-ai concept is fascinating. Imagine it going away for a week, coming back with incisive questions for the user, and making a really thoughtful response. Not sure our current LLM's are up for that, being mostly slightly interesting predictive text engines.

@Jj-rq9sp 16 дней назад

I made another comment on a talk posted a year ago before seeing this. This was great! Though i still would like to hear him talk on attention this was quite relevant with some good reminders and new things to think about.

@graememorrison333 17 часов назад

This guy's observations are fascinating. Makes me wish i'd gone into advertising.

@waynedlima2226 Месяц назад

Brilliant presentation

@channel-al 2 месяца назад

Love Rory, fascinating as always.

@DeniseMcDonald-t9b 18 дней назад

Loved this! Will think of this the next time I'm late and trying to drive faster. To heck with it.

@Epicurus0 21 день назад

Love that 2 months after this talk, Open AI have released a reasoning model that takes time to produce an answer, giving a variation of 'Slow AI'! Interested to hear Rory's thoughts on it eventually.

@FranRojo91 23 дня назад

Very well explained and delivered Rory 👏

@ChrisFaa Месяц назад

Great talk.

@paulbo9033 2 дня назад

The last point hits hard.

@danremenyi1179 Месяц назад

Rory is quite special. Thank you.

@AmyFerguson Месяц назад

I love this talk so much!

@danthelambboy Месяц назад

I like fast trains because I know that if I miss a train I have not lost much by getting the next one. It means I can pre book alsorts of things based on my expected schedule

@Ludifant Месяц назад

The very important thing about making the same mistake over and over again.. is that you get better at it! Practice makes perfect. I can now make the same mistake blindfolded.