Great presentation Julian! Matomo also has a tag manager that looks very powerful. I'm about to test it out on a new project. I've always derived great value from your videos over the years, and I'd love to see you focus a series of trainings on the Matomo ecosystem, as my post-GA4 research is leading me in their direction. Godspeed.
GA4 is just painful. While I unfortunately will not be able to escape it on a webstore I manage, I recently setup Microsoft's Clarity as well - I'm no fan of Microsoft by any means but it looks good, neat, fast and simple interface (unlike GA4) and setup was pretty straight forward. It will be interesting to see where Clarity goes / how it's developed. For any smaller businesses I'd certainly look at Clarity as an option.
thanks for the video :) we've been using ga4. however, will you introduce a guideline of some of the platforms you've mentioned in the video? for example; adobe adobe analytics or amplitude analytics?
