Gaetano DiNardi's Value-Based Content 

Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: marketingpowerups.com/055
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🎉 About Gaetano DiNardi
Gaetano DiNardi is a growth advisor and marketing leader who has worked with high-growth tech companies like Gong, Cognism, and Nextiva. He brings over a decade of experience driving growth for B2B brands. Gaetano is skilled at developing data-driven growth strategies encompassing content, SEO, paid acquisition, and lifecycle marketing. He excels at getting into the trenches with marketing teams to set audacious goals and achieve outstanding results. Gaetano also shares his marketing insights publicly, building an engaged audience and personal brand.
✨ Useful links
Follow Gaetano on LinkedIn: / officialg
Gaetano's article on why the SaaS Marketing funnel no longer works: www.cognism.com/blog/saas-mar...
Gaetano's LinkedIn post on website visitor intent: / officialg_knowing-serv...
🔖 Video Section Headlines
[00:00:00] Creating Value-Led Content for B2B Websites
[00:00:58] Different Levels of Intent in B2B Website Visitors
[00:09:14] The Power of Co-Browsing in B2B Sales
[00:13:31] The Future of B2B Sales with Gaetano DiNardi
[00:17:45] Improving Marketing Messaging with Value-Driven Segmentation
[00:20:39] Content strategy based on sales calls
[00:29:25] The Importance of Listening to Customers in Product Marketing
[00:31:06] Value-Led Content in Marketing
[00:36:19] Building Credibility and Trust as a Consultant or Advisor
[00:42:08] Marketing Powerups with Ramli John

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