Gen Alpha takes over skin care social media scene 

If Gen Z is aging like milk I can just imagine what Gen Alpha's are going to look like in their 20's with all these products these kids don't even need

The parents can stop this craziness.

"tiny influencers" just disgusting

Can kids be kids anymore?

When I was a tween I was playing Mario on my nintendo DS and collecting mighty beanz. My makeup was a strawberry shortcake Glittergloss.

Exposing children to unnecessary chemicals. What can go wrong.

At that age the only thing they need is a sunscreen cream

The kick on the head for me was: “[They] are wise beyond their years and willing to spend beyond their minimal incomes…” M’am, these are 9-13 year olds what earned income, they are spending their Parents, Aunties, Uncles and them hard earned money on things that’ll bring them more damage to their skin in the long haul!

It’s always been this way, except girls didn’t destroy the testers. The only thing tweens had with options were drugstore cosmetics.

Children don’t need a god damn skincare routine. Stop this nonsense.

Capitalist conformity at its finest. Who cares about the messaging these children are receiving. They're having fun and burning funds all while learning about the most important things about life.

I’m 28. And I don’t even have a skin care routine. I use oxy face wash and that’s it lol. But also I don’t wear makeup either. This stuff will just ruin your skin also make you look older. Children need to be children.

Time stamp 1:18 boldly states "Too young to use TikTok and Instagram" - Where do you think they are seeing the skin care influencing? You really think that these kids are staying off these sites because there is a 13 y.o. and above requirement? They let ANYONE on those sites. Don't blatantly lie about this fact, it makes you look completely out of touch and naive.

When that girl put on under eye cream!!! Girl why you buying stuff for problems you don't even have???

So many bad parents

It's great that girls are learning to take care of their bodies in a positive way, but the way they're speaking to each other and in their videos is a product of WAY too much social media and exposure and that is going to damage their self esteems

I'm 13 but all I use is a bubble moisturizer 😭🙏 these lil girls make me LIVID 😤

ppl monetizing their kids on social media is so gross

So sad. Children’s skin should not be exposed to chemicals at such a young age. Cancer is the future. Nice job parents. You’re awesome. 👍👏👏👏

As a gen alpha I just wanted to say I wanted a Barbie and shopkins for my birthday and my day told me I was too old so I started with skincare but all I want is a Barbie

This is not a matter of whether or not you should just let kids have fun. This is a choice on whether or not you're going to protect your child's physical health. These kids are going to have immune system problems and probably be susceptible to skin cancer and other illnesses if these parents just let them "play" like this.

Oh Christ I feel bad for these little girls…the relentless pressure starts earlier and earlier. I was a little girl once so I know how it is

That’s sad af

So true, my 11 year old friends are like these girls it’s crazy.

This is what happens when you give kids iPads making them chronically online

When you're in a capitalist country! 🫡

These poor kids.. they have no idea the damage not only of skin care products they don't need, but social media as well. Parents, stop allowing social media to raise your children!!!

Gen alpha gang that doesn’t ruin testers 👇

I am a young girl shopping at Sephora but I’m super shy in front of people I don’t know so I would NEVER play with the testers and I grab the thing I want and run (speed walk) to the cash register so not all people ruin testers (also I’m older than 10)

Is it for the gratification of consumeristic parents today - Look at me, I can afford this stuff for my kid…Or are they the same as stage moms? They are encouraging it, they are buying it, maybe what it is all about is starting their little cutie young in the social media world, with all the money that comes along with it….kind of like starting them young in ballet and gymnastics.

When i was in school, there was a hierarchy based on looks ( long blond hair was at the top). Often pretty tween girls turned out to be the plainest of all in the end. I would not encourage beauty standards in schools, they should be focusing on other things, like being competitive in a positive way and helping, respecting others along the way and the parents encouraging this are overgrown teenagers themselves. Older men or boys might interpret this in the wrong way.

I'm thirteen and literally the only things from Sephora I own is Sol de Janeiro because I like the smell 💀

The real issue here is these kids DESTROYING the stores they go to. If the store see's them doing anything destructive while their the manager should refuse to sell products to them i bet that would give them an attitude adjustment.

Live your life, girls. Enjoy it but don't rush growing up. Before you know it, you're 30 and struggling to love yourself.

Dude I’m 16 1/2. I’ll be 17 at the end of next month. I was at Sephora with my Mom the other day and I saw a little girl who can’t be more than 9 or 10. She was with her mom and she grabbed something from Drunk Elephant. I understand she was very polite towards the employee, however, imo the only Sephora items a 10 year old should have is like a summer Fridays lip balm or one of the travel size sol de Janeiro perfumes.

0:34 That lady said the one thing I think to myself ALL THE TIME, when I'm out shopping on a weekday! 😂

This topic has inspired me to look into making a skincare brand that is age appropriate for kids, has cute packaging, and is based in science! I'm currently studying chemistry in university and I think going into skincare R&D (research & development) could be a viable career option for me lol.

These children need therapy.

I thought gen alpha was kids born after 2012. Correct me if im wrong please.

I remember being obsessed with face masks and skincare but I never used these expensive stuff 😭

I hate being considered a gen alpha kid. I’m nothing like this. Yeah I use skincare, yes I like makeup, yes I like Purfume, but not to excessive amounts. I use sdj (sol de jinero)safe skincare for my age, and mascara + lipgloss I’m 13. I use fidgets, slime, I like to draw, and play games like Roblox and Minecraft. So I am still a kid :) just bc I’m gen alpha doesn’t mean I’m like everyone else.

OH MY GOSH. They are using glycolic acid, LITERAL ANTI WRINKLE CREAM, and products with fruit acids which are so dangerous.

It's not just that kids that don't need to any elaborate skin care routine, but that their parents are either 1) buying it for their kids OR 2) allowing their kids to buy it with their own money. Shouldn't they teach their kid about budgeting a little? I'm okay with the kids buying some sweet smelling lotion or a little lip gloss, but why on earth are they putting ALL these chemicals on their faces? This is surely a trend (similar to the tanning) that people will regret.

Kids, if you’re gonna do skincare do it right. It’s cleanser, serum and then moisturizer.

As a gen alpha myself born in 2011. I can agree that some people take it way to far at Sephora; by stuff they don't even need, break testers etc. But I also feel that we should be allowed to explore and try new things! There should not be an age limit but maybe if you break or mess up testers just to make a massive smoothies and NOT clean it up their should be given a warning to that person if caught.

As a gen alpha, I have not owned ONE skincare item. My parents are great and I thank them for that. So far I’m having a GREAT childhood. I don’t spend all day on my iPad (yes I’m an iPad kid,I’m too young to have a phone) I go outside and live a normal life. I honestly think skincare is boring,I am proud to say that I STILL OKAY WITH TOYS,DEAL WITH IT. All my friends talk abt is Sephora and skincare and it’s annoyinggg.

these are literally just the children of rich parents

Ridiculous

Sephora kids are kids that are rude to employees, but kids that go to sephora are well educated, btw what do yall care abt what they are putting in their faces? After it is their parents decision and tbh all they need to avoid is retinols and vitamin C’s and acids thats all

hell when i was 10 i didnt even know what a skincare routine was

No different than I was when I was little back in the 80’s! I had every face wash and pimple cream available at the time. My mom encouraged good hygiene and I don’t disagree with mothers doing the same. The focus needs to be on hygiene in the store too though.

Sad

We treat our children like adults and wonder why things are so messed up? Seen not heard for a very good reason. They have nothing of value to say and their opinion is nonexistent. They are so easily manipulated with a tik or tok or tweet. Throw the phone in the trash and buy books. Lots of books.

I hate the parents and those children. It’s going to take a lot more than face oil to help most of them.

This is just sad. They’re literally making money off of little girls insecurities. And I wonder where those insecurities are coming from? Oh, right TikTok and Instagram this is extremely sad and when I was 10 I didn’t even know what make up or skincare routine was. All I cared about was playing with toys and going outside with my friends.

Adults ate the problem!

When I was teen the word tween didn't exist, smart phones & social media didn't exist. Times are changing

I’m not trying to be rude but did you tell them that they would be put on the news in a bad way?

Why are people surprised?! They are pre-teens totally normal for them to be into makeup and skin care, girly stuffy, etc. And Hygiene is something you wonna start teaching young, this is also the age girls start to get their periods which means they have to deal with acne, hormones, body odor etc.They're not infants or toddlers, this is a stage of development. It's always been like that. (Now, do I agree with destroying the testers? No, and also, I can agree with they don't need treatment products for concerns like wrinkles)

As a mom of two tween girls, I am telling you that SO much of the allure here with these kids is the pretty packaging. ❤🎆

I’m so happy I’m not gen alpha 😭

children shouldn't be allowed to have "platforms" on social media. they shouldn't be allowed to be "tiny influencers". letting your child do this is disgusting and very harmful. you are exposing them to predators. shame on these parents!!

Tbh, everyone should have a cleanser and moisturizer, and some pre-teens have acne you gotta understand.

Come on Sephora? Your losing your customers over 20 of age. Parents can go but it. Children should not be in Sephora

as a licensed aesthetician for over 15 years of experience, this is not good for young skin, they are stripping their perfect skin of its natural oils and I think we will see in the long run that this will indeed cause their skin to age earlier on. sure they are using professional products but it's too harsh for their skin and will have an adverse reaction and cause premature aging.. yikes.

It is the parents feuling this.

This is all idiotic!! Where are the parents of these kids!!

The only thing my mom has ever let me use for my skin in turmeric soap since I was 13, it never occurred to me about all this other stuff for skin. I didn’t even know about Sephora until a few months ago, but I have heard a little about it. I feel so old now 😅

when i was a tween i had bubblegum lip smackers, my little pony makeup sets and frozen nail polish

It becomes a problem when the sense of belonging is toxic and the need to grow up fast. The rest is not bad they want to take care of themselves

This is so gross. You are a kid. Just be a kid. God, I imagine growing up in this generation and my self esteem would have been in the garbage.

I'm 14 how am I Gen alpha 😢 I consider my self gen z

Just implement a policy where an adult must be present with the kids.

Does childhood even exist anymore?

As a gen alpha I think it’s OK but instead of them like actually getting the skin care they should just watch videos about it because you can just get ones for cheaper anyway. that are way more better. But it sucks I don’t have a phone 📱:/

This reminds me of playing with an easy bake oven just with extremely expensive products and your baking your face..

I think it's fine for 10 and up to use skincare IF ITS SAFE! I don't think 13 and under should be using Drunk Elephant and DEFINITELY NOT RETINOL but Sol De Janeiro is fine and so is bubble, People should not get mad at this. We just think it's fun and of course were gonna try it if it is ALL over social media and safe for our skin. If you don't like it then don't let your kid do it, you shouldn't put this stuff on the news!!!😑 I don't think this is new, kids have always been stealing there parents makeup. I am a Gen Alpha and I know that we are not doing this to grow up too fast! If adults hate that kids are doing this ADVERTISE SOMETHING ELSE! If fidgets were still allll over tiktok we would prob still be obsessed with them. I really don't want sephoras to close down for younger kids cause it is not our fault people are dumb and ruining testers. I used to have really bad acne and the dermatologist said I had to use cera ve and cetephil. Its better to cleanse your face and moisturize then not to do anything at all. Don't get mad at me this is my OPINION👋

I think that yes, it’s kinda crazy how much these 10/11 year olds or younger are using on their faces. But, it’s not really their fault. They see these things on social media and want them bc it’s cool or their friends have it. Every generation had their own trendy things, gen alpha just happens to be this.

My cousin is part of gen alpha I’m so glad she’s like how I was growing up

I was still playing with dolls when i was 13 (ok maybe I AM a late bloomer here lol)

All I did as a tween was play Roblox 😂😂

All I think about is the increase in plastic waste in landfills in the next 10 yrs.

Im gen alpha but i am still playing games and playing on my trampoline 😂

my problem with it is them using products that are not good for their skin and when they are disrespectful to employees and other people and then they destroy all of the testers. like what makes them think that that’s ok?

Their parents are also always on their phones.

im gen alpha and i think the skincare we should rlly be using is cream/moisturizer (a kid one) and a kid safe sunscreen also before that wash ur face

Y’all r the ones who take us there😂

The eye serums and matches seem like a lot, but at the same time most of the products sold in retail stores don't have the same level of active ingredients as professional skincare. In a way its just an expensive hobby for kiddos.

they're using whatever is popular on tiktok, without even knowing what's inside of those products💀

im 12 and never had skincare🤣

Nothing is stopping them from having social media and their parents exploiting their children

I was only playing with toys and watching cartoons when I was 11/12… no skincare

Assuming they are using products that are safe for them (a big if), I like this to the point that it could delay the onset of makeup use. It would be refreshing to see more teens staying fresh (albeit conditioned with Sephora) faced.

when i was ten i was still digging in the dirt and playing with barbies.. i didnt give up my barbies and toys until i was about 12-13 keep in mind im 15 1/2

There’s something absurdly hilarious about a pure skinned actual child with fully elastic skin being stoked about skin care at this level of obsessed consumerism.

Stay out of Kiehls!

Why are those of us who are part of Gen X acting like we weren’t using Noxzema as tweens?! My mother had me on a skin care routine as a tween because that’s when puberty and pimples started. I don’t think there’s anything wrong with these young ladies being on a good skin care regimen. Everything in moderation.

What are these tweens gonna do when I start getting their first pimples?

It's okay for tweens and teens to use skincare. A 7yr old shouldn't rly be using skincare. However, I think it is good for us to be starting skincare early on as it becomes a habit to take care of our skin. But we don't need to be using retinols, eye creams, and all that other nonsense at our ages. It is not age appropriate and it will end up ruining our skin. Same with makeup, 10yr olds do not need makeup. Don't be in a rush to grow up, enjoy your childhood, you have so much adulthood to do all of these things. Dermatologists have said getting into a skincare routine as a tween or teen is good habits, but again, you just need a simplr routine. Ex. cleanser, serum, moisturizer, spf that's honestly it !!

I’m gen alpha and I don’t do any of this lol 😂