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Guys just stop. No generation is unique. Twee was authentic for the people who experienced at the time, but millennials are historically steamrolled by other generations, and the narrative is written by them. Gen Z is just as artificial as any other generation that’s being a teenager, and that’s OK just be even in your descriptions. For example, saying that the tweet aesthetic was superficial in a Instagram way, but I thinking gen Z blurry pictures isn’t as purposely curated to convey a certain message. It’s the same thing. Also stop pitting generation against each other
What's really weird to me about their generational comparisons is that everything they praise gen z for, I see more in the younger millennials around me and everything they demonize millennials for, I see in a lot in all the gen z folks around me. Maybe it's just the people I know but the Takes takes seem to be really backwards lately, at least from my perspective.
@@escabasket153 it’s also weird because I’m pretty sure the creators of The Take are millennials themselves? Based on how long they’ve been putting out content, that makes sense.
idk i feel like trends come and go so fast and are now re- developed in such limited social circles that it’s almost not worth analyzing. i feel like Gen Z doesn’t bring things back to embrace, they just pull theses looks off the shelf to look at for a second before moving on.
I miss when this channel used to be about films and pop culture and not just a fetishization of Gen Z tik tokers. Lately these videos have taken on a formula of talking about an old trend or aesthetic, why it fell off and why it’s making a resurgence ONLY because some tik tokers are using the aesthetics. Like there has to be more data than just tik toks. I don’t believe some of these trends are actually back because of how people choose to present themselves online differently than in real life.
Its called trend surfing, & the Take has been doing it since (an example) Rick & morty was at its highest in popularity back in season 2-3, fast foward to season 6 warpping up and its radio silent.
'Gen Z are more authentic and laidback' also, 'they're very careful with avoiding cringe', how's being so obsessed with avoiding cringe authentic and not curated? normal life is cringe, and, in a couple of years future generations will consider all the PoV tiktoks cringe AF. Come on.
Why are so many of the recent videos by The Take all about Gen Z, Tik Tok, and social media in general? I was drawn to this channel for the interesting and in depth analysis of film and TV shows. I see less and less of that here these days.
IDK why but sometimes when I watch the Take it feels like I'm getting the message that millennials suck and gen z made everything so much better. I was born on the border between too so I feel both millennial and gen z and watching this videos I feel very bad for millennials. They have made a lot of cool things.
I know right?!? Talking about how Gen z will make a more mature, more authentic version of whatever this style is. These TikTokers are like 15. The farthest thing from mature. Also their perspective of Gen z being so unfiltered and raw is ridiculous. I feel like they have by far the most curated online presence out of all the generations. No hate Gen z but channels like this are spending waaaaay too much time trying to validate the opinions of children. I enjoyed this channel more before the continuous over analyzation of fleeting Gen z TikTok trends and the gone girl “cool girl” monologue.
@@escabasket153 We got sh*t on by the boomers... these days it's more of a "you gotta laugh at yourself" day and age. Everyone gets put under the humor lens. The video mentions the smugness of the 2010s version of the hipster and twee ness. If you don't think they/we were smug you should take another look. Smugness permeated that time.
Trends are passing by so quickly that we’re already dressing in early 2010s twee fashion. By next year, we’ll probably be dressing in late 2010s athleisure Everybody was dressing in y2k/ KC bling fashion last year. Now we’re shifting into the indie sleaze/twee fashion from early 2010s
Literally it feels like social media but TikTok specifically has truly accelerated our trends to the point where things happening right now will be nostalgic in like 2 yrs. It’s the new normal ig
To be fair, I think the y2k/mcbling trends are still around and very much popular. I think that twee is becoming a slightly smaller fashion trend within its own subculture. It's not like everyone in 2022 is wearing peter pan collars and flats. It's just like in any other decade when multiple fashion aesthetics and trends were happening at once with different people. This channel is also making this trend seem like a bigger or more popular thing than it actually is. Though these women seem to mean well, I don't think they're always the best source when it comes to online trends.
@@grapefives7762 I few Gen Zers have also mentioned this. It has made some of them uncomfortable to be talked about so much. I do understand that they are an up and coming gen and have made big impacts on our world already, but this is now getting excessive.
And Milleinals. That content is very boring. I commented here and on IG that they need to do one on Gen X and everyone agreed. We're so tired of hearing about the same generations.
What the heck is twee? Seriously, I have never heard of any of these terms. Was I in a very different circle of internet? I must have because I barely understand these terms!
As someone born in the middle of Millennial and Gen Z, same. It's like every other video is saying why Gen Z is the greatest. I miss their pop culture analysis videos
@@AlexClementine completely agree! I’m a Gen z (born in 2002) and personally really struggle with my generation, I find a lot of them cold and too social media obsessed. And in general I do prefer when the take did videos more focused on movies and were analytical
Seriously, I get that the media wants to cover hot topics and that Gen Z is currently the It generation. But what's up with everyone, especially The Take, acting like every previous generation was borderline mentally underdeveloped, way behind, and wrong about everything? In one video, you even said something along these lines: ''People born after 1996 are simply different''. - Really? Was there something in the water? Was Gen Z engineered in the lab, or what? I assume the creators of this channel are adults. Don't you see anything wrong and absurd in how you speak to your audience? You continuously feed one's ego (but I guess even Gen Z thinks your narrative is over the top) to get more clicks and likes while alienating others? Return to making meaningful content that people love because this is becoming a comedy.
its like they cant do anything wrong but they are overconsumers, focused on self image, judgemental as hell and putting every personality trait in a box that cannot be expressed. you cant have a big personality without saying that person has main character energy, you cant go through adolescence and flirt with boys without being called a pick me girl, you cant complain about bad service without being called a karen. Millenials never got this love and praise that Gen Zs are constantly getting. Its like an ongoing online participation award for Gen Z behaviour
I miss the old Take when everything wasn’t about how awesome the Gen Zs are. Subscribed because of the Mad Men breakdowns, unsubscribing because… well, twee
Did they not release a video covering outdated millennial tropes….literally yesterday? This channel has always been about the intersection of film and culture. I love these types of videos that map out the journey of an aesthetic from film, music and art, to online spaces, to real world fashion movements-and the social messaging that develops and is reinterpreted along the way. If you’re looking for strictly film analysis, there is no shortage of it on RU-vid. Go look elsewhere. Maybe you’re not in the target audience 100% of the time. Maybe that’s a good thing. I recommend being open minded to the cultural shifts and new ideas that new generations usher in.
What about gen Xers? They were the talk of the town at one point but no one cares what culture affect they have had. The older half made what indie films are today.
At this point, I can almost bet that cultural analysis videos on this channel will be convoluted and unfocused with an ultimately odd "take." I'm not the biggest fan of ukulele but why shit on anyone's ukulele hobby?? (4:59) And Gen Z is totally cringe (like any other era) except they're immortalizing it by posting wayyyyyyy more of their cringe moments. Also, microtrends on TikTok turn twee and other styles (90's, y2k, tumblrcore, etc) into literally disposable fashion trends that are participated in only while the algorithm favors it. This video referred to authenticity as currency... Viewing authenticity in that way will only perpetuate curated authenticity.
I understand that we want to build up the next generation but can we stop putting gen z on a pedestal? And can we ESPECIALLY stop doing it at the expense of millennials? Why do we have to tear down one generation to lift up another. We're all just humans doing our best. It is in fact possible to discuss generational trends/characteristics/struggles without the weird dichotomy.
The shows fall off faster than they can farm content off of (I sincerely cant remember if they already covered Wednesday), remember when they used to cover Rick & Morty? Thats where I learned what "metamodernism" was! Now season 6 just warpped up and this is what we're getting 🤷♂️🤓🐑
@@alejandrocervantes3624 I found this channel because they covered all of the GOT houses. I also liked the tropes and the looking inot specific themes. I'm tired of all this trendy, social media BS. I never follow that shit. Most of these terms I've never heard of.
I have never known twee to be called twee. where I was growing up it was just like retro or other. It actually wasn't that popular when I was in my teens. Being from a very working class city in the UK stuff like that didn't hit us. trends instead came from our popular culture like excessive fake tan and over the top make up and bad bleach blonde hair from stuff like The Only Way Is Essex or the big over sized bun hair styles paired with big hoop earrings being a trend set by a character from a soap opera. I actually like a lot of the clothes considered "Twee" cus I like vintage and retro fashion. I like stuff like 50's full skirts and peter pan collars and lace up oxford brogues or penny loafers or ballet flats. I literally wear shoes like that on a daily basis. That wasn't popular when I was in school I was bullied heavily for not fitting in with everyone else. I remember when the Only Girl In The World video by Rihanna dropped the next week at school nearly every girl had bright red hair and that was the trend. Or it was a certain style of school bag or small accessories. I guess because UK schools where uniforms instead of just like every day clothes we don't really get much of a chance to fully follow trends but even then there were kids that stood out like the alt and emo girls were noticeable. But these kinds of internet trends like "twee" or whatever just didn't exist. It was either You were a popular girl, an alt/emo girl or you were nothing and you were me. Just not fitting in anywhere and seen as other.
"The term 'Twee', defined as a British term meaning "affectedly or excessively dainty, delicate, cute, or quaint", is the baby-talk mispronunciation of sweet and is seen in the lexicon as early as 1905. Though the term became derogatory, it was reclaimed by the indie pop music scene in the UK and US."
I also dressed "retro" but in America in the 2010s and yeah, there were online communities for these styles, especially on Tumblr. But yeah, you're right that this was a outsider subculture in most places. Arguing that it was mainstream because of a few main characters with the style is like saying goth or emo were mainstream because there was the one scientist on CSI.
I think often there is a over sensationalism to ‘trends’ and phrases like ‘making a come back’ are over used. Indeed a small collective are dressing this way - online- but personally I have not seen many people in real life dress this way yet, I see the Y2K more so, nevertheless fashion is more paired down and dear I say boring for my taste with most people i see on campus and in the city wearing flares and flared jeans, black north face puff jackets and trainers, I see a pool of copy and paste sadly. I personally love twee but I could be biased as this was very popular when I first began choosing how to dress myself and not just having my sisters hand-me-downs. When I was 8/9 this was how I dressed or tried to. I love the different styles online even if they are not to my taste but as I said I rarely see anything like this in persons
Having lived through the last iteration of twee. I strongly disagree that it was only for skinny white women. Definitely 99% white and mostly women, but a wide variety of body types. The dyi aspect meant that people could make or edit things for their body specifically. The mainstream may have only shown this as a skinny only trend, but that wasn't the reality of who participated. Larger body types were welcome and looked just as good in the styles. I'm a bit disappointed that there was comment in this about how gen z would make it less white and more inclusive, and then never going back into that.
I'm glad someone said it. They used to focus on pop culture and tropes that span the decades, but now every other video is focusing on "Gen Z is the best generation" content. It's only focusing on gaining views from current youth instead of sharing takes on tropes like they did in the beginning. I'm in the middle of millennial and Gen Z and I'm genuinely sick of hearing about it from a channel that used to be my favorite :(
The elder millennials that run this channel are a joke. A pandering joke. Reminds me: If they say “Latin-X” out-loud again inna video, I’m gonna scream lol that’s not even popular within the Latin community.
I've been into this aesthetic since 2009 and it's very interesting to see it come back AND finally get a name. Back in the day, it wasn't called "Twee", that was a name of a music genre. I was obsessed with Zooey Deschanel and ModCloth, good times...
I hate that everything has a label now. My theory is hashtags have made it so that in order to Reach a wider audience every little thing has a hash tag or label. I lived " indie sleaze" without knowing that's what it was called lol I decorate how I like now it's " moody maximalism" I dunno can we all just go offline and live lol.
Man this channel needs to stop its fetishization of Gen Z. Also, as a Zoomer myself, there's nothing "uncurated" about Insta photo dumps and "unfiltered" selfies
Yeah...like, I'm sure somewhere on TikTok there are more diverse people participating but they only showed thin white women when they were talking about the new inclusiveness of the trend...like...what? Make it make sense.
so we just flew over from grunge,y2k,leasure wear, and we passed over the “metrosexual” tragedy, and went into the tumbler girl and hipster trend, so when is “Lumbersexual” coming?
Gen z is definitely not environmentally conscious, they are addicted to fast fashion, you can see it in their gigantic Shein hauls and how much they consume just for keeping up with any weekly tiktok trend. I am part of Gen z anyways, but let's be a little bit critical.
I would like The Take to maybe do videos charting stuff in UK society cus trends come and go in the UK just as much as the US. Despite us wearing uniforms and stuff at school factions and cliques are still very real. And a lot of UK media is and can be impactful on the public like certain shows or characters or storylines or public figures.
Me a millenial loving 50's and 60's retro to pieces, but never having heard of "Twee" movement: I'm so excited! 🥰 I guess it's because unlike the style of most decades the designs of the 50's and 60's never become old and embarassing like pretty much every other style.
You know, the more this channel focuses on how Gen Z is bringing back something from the past to make a trend, the more I feel like this generation doesn’t attempt to do anything original. That’s probably not true, but this channel sure makes it seem otherwise.
"twee" and any other alternative style (using the word "alternative" by its definition, sue me) are deemed "uncool" by the masses off the screen anyway. nothing wrong with finding our styles, even if they're older and coming back. much like any other generation before and after, it takes inspiration from somewhere in history (probably) and the wearer makes it their own. - an older gen z ('03)
To make bright eyes sound simple, is insane. So beautiful, so intricate, even if occasionally the music is a background to the poetry. Do you hear pop or modern country? And bright eyes is simple? Deeply offended.
It’s funny, I’ve always been a little twee by accident, because I never sought it out or even really knew it was called twee until this video. It was just my natural style to dress feminine, a little artsy and a little vintage (because I got a lot of my clothes second hand, even before that became a trend in itself). I just always associated it with the Indie music I listened to, so I thought I had an “Indie” or “Eclectic” style, and I heard a lot more about hipsters at that time, so I assumed I fell into the Hipster category. But it’s funny that looking back, twee actually encapsulated my real style more than hipster or rockabilly or any other style of that era. But twee fits my style the most more than any other style, I just didn’t know it until today! 😂
Loads of offended people here in the comments... Don't you want to learn about the newer generation? To me it is very hopeful and beautiful to see how far a different we 90s kids are from the younger ones. I actually wish I was born in this era, these kids are so open minded!
I never do trends because once I finally join one it ends and another one begins .. 😂 I can’t keep up that’s why i haven’t gotten a BeReal because I know once I do it will be over.
Maybe twee never actually left??? Also let’s cover more movies pleaseeee. I need movie summaries and discussions so I can skip watching them but still talk about them.
Seriously lol Im a millennial and I still dress this way every now and again because I stopped getting rid of my clothes whenever trends come and go lol trends change so quickly nowadays lol
Seriously lol Im a millennial and I still dress this way every now and again because I stopped getting rid of my clothes whenever trends come and go lol trends change so quickly nowadays lol And yes, more movies!!
To me, this is both the thing that defines twee, and what makes it perjorative. Liking bows, ruffles, acoustic guitars, mustaches, sweaters, etc. is fine. More than fine. But twee, much like the Hop Topic Goths of my youth, feels forced. It feels like manufactured non-conformity for people who don't know how do anything other than repeat what they saw a friend do. "Look Mom, see how DIFFERENT I can be!" But without that camp/performative element, twee isn't twee. It might be twee-adjacent, but it won't be twee.
@@escabasket153 You know, I'm not actually positive myself! I know I've heard it around for awhile now, but I'm not sure what the origins are. I believe it started off describing a segment of indie music(?), but I'm not certain.
Wish you guys would come out with film and TV analysis again. These tiktok trend videos are so repetitive and have no lasting value. I hope you eventually cover the 3 Pinocchio films that came out this year.
When I’m dealing with Winterwear, I’m a Twee but since I don’t live on the East Coast of the USA, I have ‘Summer Twee’ which is just Twee but in Linens and Cottons.
NO “comprised of.” Instead of “these subcultures were mostly comprised of privileged, college-educated liberals,” it should say “these subcultures were composed of mostly privileged…” or “these subcultures comprised mostly privileged…” Get a proofreader!
I don’t know which is more infuriating that ad for Javy or saying that Peter Pan collars is vintage? Bringing Twee back is just like ANY OTHER FASHION TREND- goes away and come back and so on and so forth. When is The Take going to address the fact that Gen Z looks disheveled? I am all for vintage fashion and thrift store shopping but put some thought into the outfit your wearing. Stop looking like you rolled out of bed.
Howdy friends-- Would it be possible to leave your video sources linked in the caption? I want to watch some of the TikToks you reference but can't find them :) Thanks in advance
Older Millennial here (1985) and I've never heard of this term before in my life. I'm glad the Take said it because it sound's like rich, white people stuff to me. I hate the aesthetic and much of the music examples sounded terrible. Also not sure what crafting has to do with this trend. Plenty of us were crafters before the pandemic. Also, can we please get off Gen Z and TikTok for a while? I get talking about then because they have been influential in some ways, but this is borderline obsessive. It also kind of undercuts your message of nto pitting the gens against each other, then talking about how wonderful Gen Z is and the others were apparently backwards and misguided.
God why. Its so ugly. 😑 indie also became sooooo repetitive. I was an indie fan but at the end of it it was so bloated, repetitive, and corporate that it still hasnt recovered.
I like the idea of bringing more authenticity and realness to the trope. When I hear "twee," I think of that old American Dad episode, Independent Movie. It featured this unbearable girl who wasn't so much the quirky, unique manic pixie dreamgirl as she was someone trying desperately hard to be THOUGHT OF as a quirky, unique manic pixie dreamgirl. She was a joke. And that's kinda what the trope had become at that time. 😕
For those wondering. And if anyone didn't think we were smug in the 2010s, you need to watch some of your old videos or something. We were all smug as heck, whatever we were into. LOL The term 'Twee', defined as a British term meaning "affectedly or excessively dainty, delicate, cute, or quaint", is the baby-talk mispronunciation of sweet and is seen in the lexicon as early as 1905. Though the term became derogatory, it was reclaimed by the indie pop music scene in the UK and US.
Well, this is the video that has made me unsubscribe from the take. To say that Gen Z is a more laid back, less curated version of Millenials is just insulting and false. I think even Gen Z would agree. There is no need to attack Millenials. Honestly, it seems like they're running out of ideas at The Take and attacking millenials is just click-baity enough to work. Smh I'll stick with NewRockStars and Moderngurlz.
Just want to offer that this stuff is also very often white cultural aesthetics. From every generation, white dominant cultures determine the canon of culture and must always be questioned.
In the US, that is probably because white people are still the majority of the population at over 60% of all Americans. I don’t know why it needs to be questioned that the majority of people in a group (in this example white people in America) would have a PROPORTIONATE effect on the overall group’s culture.
Love it. 10 years ago, we were discouraged from being "too feminine". We were supposed to be cool girls or tomboys, hence the critique and ultimate demise of the twee aesthetic. Gen Z gives no fucks about that imbedded cultural pressure. They're immune from being clowned on. The kids are gonna be alright
