Are you feeling stuck when trying to grow your Instagram account for a long time? Is it even possible to grow organically in 2020? Today I want to talk about an important topic - how to get discovered on social media as an artist.
This is NOT a technical tutorial. I have made some more technical ones in the past, but some artists kept complaining about their growth. It's a difficult time to fight against all odds: on one hand, you have big galleries and famous artists going online, on the other hand, fewer people are purchasing their art due to the financial slowdown. It's a hard time for everyone, especially for emerging artists. If you are struggling to grow on social media, I want you to hear me out.
First, the competition will always be there. Being an artist is like working as a startup entrepreneur. You have to face competition from time to time. If you want to become a professional artist, you must be willing to face challenges.
Maybe you need to revise your strategy. Try to understand your art from a buyer's perspective. What niche and hashtags would they browse? How would they describe your artworks? Don't be blinded by your experience or academic training. You might be surprised by how others see you.
Lastly, learn from the best. There are many trending topics and successful artist influencers. Make sure you spot the differences and try to close the gap. You might have better techniques, but they got more likes & shares. That's a talent in itself! You will continue to grow and break through. With time, you will surely get discovered!
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26 авг 2024
