Get Your Head Out Of Your Client's Purse 

Very interesting chat, ladies. I was once getting my hair cut at a new salon in London and the lady could tell I dye it myself. She started yelling across the packed salon to her assistant, "Can we do this one a good price on half head of highlights? She can't afford to do it herself normally!!!". I hadn't said *anything* about what I could afford or even that I was interested in getting it done in a salon. All she knew about me was that I was a 30-something working woman with a slightly crispy bleached head of hair. What she didn't know was that I was also an entrepreneur making over £250k a year net from my business. She totally humiliated me in front of a salon full of people and make a huge assumption that the reason I don't go to the salon for my dye job is that I actually find it a faff and I'm terrible at salon small-talk, so only ever go for a trim. Obviously, I wasn't going to sit there and correct her and tell her how much I make, because I wasn't there to be an ass, I just wanted a blimmin' haircut!!! Anyway, this whole chat is 100% spot-on and it's these types of insights that has enabled me to grow my profit margins very healthily year-on-year, even in this economy. Thank you very much!