Get YouTubers to cover your game (for free!)

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The best way to get marketing for your game as a small indie studio in my opinion is leveraging the scale of other influencers. It's cheap, and with a bit of luck and perseverance, you can get thousands of wishlists in exchange for some time scouring RU-vid and sending emails.
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Timestamps:
00:00 Marketing is hard
00:30 Influencers
01:52 A marketable game
04:05 Capsule importance
04:56 Too many games
06:34 Build a list
10:36 When to contact
12:00 Email format
14:05 Sponsors
15:49 Key distribution
17:04 Closing
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Опубликовано:

7 июл 2024

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Комментарии : 47

@eloctopusmakesgames Месяц назад

What I like the most about you is that you talk a lot about your beginnings. When you talk to us, you always remember that you were one of us, looking for more views and trying to market your games. I feel like you understand us, and I think you deserve all you have achieved!

@bitemegames Месяц назад

I still am a beginner as well at the end of the day, looking for more views and trying more ways to market our own games. -M

@eloctopusmakesgames Месяц назад

@@bitemegames you are doing great for sure!

@picospace Месяц назад

YES! Us RU-vidrs LOVE testing out new games in our niche (I do Space/Rocket/Sci-Fi)!!! But I would STRONGLY suggest more than a month (2 months is better!) in advance to release to get us enough time to play the game prior to its release so we can get our vidoes out in time! I'll also say for the views, having multiple camera views in your game help RU-vidrs alot at showing the game even though its not the typical player view (think travel videos with drone shots, you as a traveller will never see from that aspect but it does a good job in showing off the whole region). So sneaking that into your game and giving RU-vidrs that feature helps us help you! And Media packages, links to those makes making vidoes on you game and coverage on basic pitches etc so much easier. Also: And I say this nicely... games with a lot of swearing (that you can't turn off) hurt as YT and Algorthrim tag these words (spoken or written) and de-rank videos for profanity, so if you starting video cinematic intro is "F do you want to live you S O Bs marines???" its not going to do well... sorry.

@GiantsOnTheHorizon Месяц назад

What a helpful reply! Thanks for sharing this great information!!

@picospace Месяц назад

@@GiantsOnTheHorizon Alwyas happy to help out indie developers!

@1LastGameStudio Месяц назад

If you find youtubers that match the target audience of your game, I think it is always worth reaching them, even if they have a very small audience. Having someone play your game and record both the game and their reaction is really such an useful feedback. It may not convert to a lot of wishlists, but you will see how people react to your game. With Twitch it is even better because you can also the reaction of the viewer live.

@TheRealJackArthur Месяц назад

This is one of the best videos you guys have made. Sincerely, thank you!

@startek119 Месяц назад

I think your channel will get more and more popular the more games you review and show.

@JettWilliams Месяц назад

Valuable information. Thank you!

@Antantic_ Месяц назад

Actually, this video is really helpful. I will definitely use these tips very soon!

@pixeltroid Месяц назад

I really needed to see this! I launched my game a few days ago and I've been struggling to get people to cover my game!

@gameboardgames Месяц назад

Good luck! Sure ain't easy getting noticed. What's your game?

@picospace Месяц назад

Looked at your channel, It looks Sci-Fi, send it my way.

@wdavis81x Месяц назад

Very insightful tips. I've already collected a small list of streamers and plan to add more when the demo build is ready. Wouldn't surprise me if I can find 200 of them. A streamer I talk to already has a 1 month waiting list. Probably safe to assume that could be normal for many more of them.

@LavxaGames Месяц назад

Love your videos! And love the live streams. I will try to add to it next. Thank you guys for being so interactive with your community

@LavxaGames Месяц назад

Have you showcased guild of the architect yet

@gameworkerty Месяц назад

something i've noticed is that a lot of people who try to make 'good visuals' by checking boxes on the things you've said here still look pretty bad because they don't have that gut sense of aesthetics that you only really get from making a lot of art and getting criticism. You should really consider partnering with someone who is already good at that stuff if you aren't.

@picospace Месяц назад

Good visuals are critical for RU-vidrs, because while it might be a lot of fun to play, if its not a lot of fun WATCHING someone play... its not going to retain viewers through the whole video and the algorithm is going to think its a bad video :(

@View619 Месяц назад

I think it's important to get your game out to as many RU-vidrs as possible. Reserving keys for only the largest channels isn't helpful, especially when those channels need an incentive to give your game coverage. Make your game available to anyone interested if you want to maximize its outreach. When nobody cares about your game, you shouldn't act like its above even the smaller channels. Especially since those are the people willing to give you any interest at all.

@eloctopusmakesgames Месяц назад

As soon as I received the notification, I came here to watch the video!

@schouffy Месяц назад

Super helpful!!

@jarusa77 Месяц назад

I like how you slipped in the Don't pay to sponser, use that money for our patreon instead.😂

@1_Man_Media Месяц назад

I wish I could get my mother to try one of my games. Great vid though guys as always.

@L0v0lup Месяц назад

I highly suggest to not "just" look at sub numbers. There are some highly specialized channels out there, covering just very small niches. Even 1 or 2k subs can be "a lot" in that case.

@impulse1955 Месяц назад

When do you do roasting your game livestreams?

@bitemegames Месяц назад

There's no real schedule for it, but we announce our roasting streams in our Discord where we ask for submissions. -M

@RoGlassDev 11 дней назад

Thanks for this helpful and informative video! I attempted to do some marketing for my first Steam game and wasn't able to get much traction. I definitely did a lot of things wrong (like releasing in Early Access with no marketing/wishlists) and am trying to learn from my mistakes for my newest game. One of the biggest issues I ran into with emailing RU-vidrs was that I actually got blocked by Google for sending out too many emails. I think it's some sort of anti-bot tech and it went away eventually, but I was wondering if you've experienced something similar.

@bitemegames 10 дней назад

I haven't experienced that yet, I've sent out emails through our own email servers (not gmail), but even when using gmail, you can normally send hundreds of emails without being marked as spam. If that is the case though, you can look at using a service like mailchimp to send the emails for you. -M

@RoGlassDev 10 дней назад

@@bitemegames Gotcha, thanks for the speedy reply!

@DeepakKumarYadav-di2pl Месяц назад

I am not aware of what game keys are and how much control do we have over them or Can they be used by one user and how do you generate one. Can someone explain this to me.

@papsterling8376 Месяц назад

After your Steam page is set up you can get generate keys for your game, even if the game is not finished. You send a key to whoever you want and they enter it into their steam account and the game will automatically be available to them when it launches. You can make it available early to RU-vidrs before the main launch so that they can have videos ready on launch day.

@Turbo614 Месяц назад

Yess...send key get honest review. however i'm actually honest. if it sucks i WILL say so

@SiauwAdhie Месяц назад

Yes, I kinda understand why my game wasn't chosen for roasting xD It wasn't appealing enough

@fentonblububelli3627 Месяц назад

2:42 ASCENDING INFERNO SPOTTED!!!!!!!! WTF IS AN EASY GAME 🔥 🔥 🔥 🔥 🔥 🔥 🔥 !!!!!!!!!!!!!!!!!!!!!

@GiantsOnTheHorizon 17 дней назад

Sorry if this is a dumb question but, you mentioned that you should email the RU-vidrs. Where are you finding their email addresses?

@bitemegames 17 дней назад

10:12 -M

@GiantsOnTheHorizon 17 дней назад

@@bitemegames You were too quick :). I just came across this in your video and was going to delete my comment so I didn't waste your time. I'm really enjoying your content by the way. It's both straightforward and very helpful. Thanks again for the response!

@justasgalminas6187 Месяц назад

Would you pay a small fee for a tool that automates the majority if not most of this process?

@bitemegames Месяц назад

If you're considering turning this into a SaaS, I don't think it's a good business idea, since this is still a very manual thing. Platforms like Lurkit and Keymailer have "AI" content creator matching, but they are absolutely useless. I think this is something you need to do manually for the main part, as you are the only person who really understands your game and what kind of genre/creator fits it. -M

@justasgalminas6187 Месяц назад

@@bitemegames I had a different approach in mind which still gives you all the control to search for creators that fit your game but speeding up the process and allowing to reach out to them in bulk. Ultimately, it would be nearly the some process as you described in the video, but much faster and convenient. Thanks for the feedback though! :)