Gillette's Billion Dollar Business Strategy that kept it relevant for 120 years

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VIDEO INTRODUCTION:
Gillette shook up the world of shaving by introducing a razor that gave men the option to get a shave in the convenience of their own home. King C. Gillette and his amazing razor were the first disruptors to the Grooming Category as well as the Barbershop industry.
How is it still able to function at the highest level 120 years from the day of inception? What is the Strategy behind its immense success? Let's find out in this video.
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Опубликовано:

26 апр 2021

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Комментарии : 1,3 тыс.

@ThinkSchool 3 года назад

Hey everyone You can connect with me on twitter at twitter.com/Ganeshprasad999?s=09 Also, we gotta to know from the comments that the razor blade was invented by an Indian named GD Naidu. And this comment is a small acknowledge from our part for this unknown genius ♥️

@syedismailquadri3826 3 года назад

Even jio used this technic

@theperkyfellow 2 года назад

GD Naidu 🙏🏽Great to see the legends of our land being celebrated online!🥳

@chanderkant397 2 года назад

IF you want to people to connect maybe allow them to send you messages too :)

@ketanthakor7277 2 года назад

325k subs In just 11 months😐

@deepika2644 Год назад

WOW

@dummahajan 3 года назад

The RU-vid algorithm loves this guy 🙌🏻

@nikhilsingh4615 3 года назад

I think ki algorithm understand potential of this man🙂

@vijaylaxmiupadhyay2772 3 года назад

@@nikhilsingh4615 or might be @thinkschool could have understood RU-vid's algorithm 😎

@Adonitologist 3 года назад

Algorithm is simple if your content is great it will automatcally be in everyones recomendations.

@ThinkSchool 3 года назад

@@Adonitologist You got it ♥️♥️

@sumanthmsd3487 3 года назад

previously it was very low...recently youtube started suggesting ❤️

@mshibinz 3 года назад

This is the teacher we need and this is the school we wanna learn from

@ThinkSchool 3 года назад

Thank you :) ❤️❤️

@cj-nr5ni 3 года назад

Brhh chill out

@chundivasu5490 3 года назад

@@ThinkSchool bro need a ysrcp victory 2019 case study ..

@harishkhan134 2 года назад

Jio also copy the same idea

@rocknur 2 года назад

Yes sulla

@yashrdoshi 3 года назад

Jio has also used Razor blade Model. In fact Jio gave Razor (Sim) and Blade (Data) for free in the initial days !! And then began to charge for blade.

@ThinkSchool 3 года назад

True.

@walnut9472 2 года назад

Modified Razor Blade Model

@worldhumanity1009 2 года назад

Jio used Razor blade model by providing Jio phones at cheap price..now you can use Jio sim only in it...This is perfect eg. of Razor blade model not the one you mentioned ..bcoz you can port your Jio sim anytime with other network provider..

@worldhumanity1009 2 года назад

@Leonardo DaVinci bcoz earlier 28 days were not sufficient to use 56gb data bcoz of the slow speed of internet..Vodafone, Airtel, Idea looted India for so long.

@manohar2707 2 года назад

Jio's strategy was little different: They inaugurated a zoo with much fan fare with absolutely no entry fees .. People grabbed the occasion to get into the zoo .. When they had reasonable people gathered inside - they shut the zoo gate & asked every visitor to a pay fee to exit .. 🙄

@kathireeswaran5394 3 года назад

and there is different marketing technique for this guy's youtube channel what a growth keep up bro

@ThinkSchool 3 года назад

Thanks bro :) ❤️

@bhushankhakole7796 3 года назад

Everytime I watch a think school video, I think I become wiser . The content is unbelievably captivating and lucid, the unique way of delivering the content makes this channel stand out.

@ThinkSchool 3 года назад

Thank you so much :)

@prakash2814 2 года назад

Whe way you present, the numbers/figures, graphs, confidence, introduction, facts, conclusion. These are the exact things they teach in bschools. Well done. Keep up the knowledge sharing.

@sahasakshay 3 года назад

I discovered this channel a couple of days back and subbed immediately. I've been watching all your videos and was eagerly waiting for this one. Keep going, your ability to break things down and your analysis is unmatched in the Indian youtube community 👏

@prakharmanitripathi1687 2 года назад

This is the first one I have watched today. Kudos to your presentation style. You have encapsulated the gist of it from different time frames and companies. Would love to hear more from you.

@sreelalik309 3 года назад

On 14th april 2021 only 5.9k subscribers now it's 105k and still counting. Congrats.. And I think it's happened because of the CRED effect..

@ThinkSchool 3 года назад

It happened bcz of wonderful people like you :)

@mrudulareddy22 3 года назад

What’s CRED effect

@mohansarma4896 3 года назад

@@ThinkSchool This is the reason ur growing so fast. Keep it up.

@Surajsingh-lr8um 3 года назад

CONGRATS BROTHER FOR 1M SOON ...AS UR CONTENT IS PRECISE TO OUR DAILY ACTIVITIES ..WOW KEEP IT UP ...

@ThinkSchool 3 года назад

@@Surajsingh-lr8um You are a part of the journey now. Let's get there together ❤️ :)

@ThinkSchool 3 года назад

Hey everyone, Thank you so much for your love and support. Your school now has 100k subscribers :) Now you are a part of this journey and our next stop is a million! So don't EVER forget to hit the like Button so that we can keep youtube baba happy ❤️ and your comments mean the world to me, so please do let me know what you think about the case studies 🙃 Thank you Lots of love, Ganeshprasad

@niranjanrathnam 3 года назад

Yesterday 91k today 100k good genuine content is heard 👍

@sreelalik309 3 года назад

The CRED effect

@dummahajan 3 года назад

Could definitely be the next Johnny Harris from India

@nomore3801 3 года назад

Brother we need u to make full case study on Walmart and sam Walton please brother ✌✌✌✌🙃🙃🙃🤗

@nomore3801 3 года назад

Bro while u will do that case study please use the ppt file and try to give business strategy and core point of business

@prashantyadav6586 2 года назад

Dude.. You are fast but crystal clear, it shows your commitment, time and the energy you put to create a great learning session. Great Job 👍

@zubairzubbu 3 года назад

Gilette : Zoorr se bol kar scheme bata de sabko 😅

@ThinkSchool 3 года назад

😂🙈

@ssunny0927 2 года назад

And just add Khiladi Akshay’s voice over for the absolute true essence 🤣

@SnackFix_CornDog_BurnsRoad 2 года назад

Aik time tha beta hum b fresh startup thy

@dragonslayer0 2 года назад

Lol

@avinashpoojary2970 2 года назад

This channel gives a lot of information for entrepreneurs like us. It takes a lot of efforts to do research about the company, their past, the reason for the decline/Growth and loss of the company. Loads of info in a 8 min video. Kudos to you guys, for spreading knowledge. And must mention the narration is really captive.

@ThinkSchool 2 года назад

Thanks bro ❤️

@shubhambiswas2947 3 года назад

Another master piece from Think School. Amazed and proud to see the growth of this channel. More power to you brother.❤

@ThinkSchool 3 года назад

Thanks bro ♥️ wouldn't be possible with your support :)

@harshadshringi8799 2 года назад

I am going to cherish this forever. Accidently I stumbled upon one of the channel's video and then glued to it ever since. I'm simply Loving it. Good work bro 👍

@niyathikarkera5264 2 года назад

Please don't stop making these videos. You have no idea how helpful they are to someone who hasn't been to buisness schools but still want to start their own buisness someday!

@Deepakkumar-tt6pv 3 года назад

Found this channel yesterday, and I subscribed immediately. I know this channel will grow and make me grow too. Love you bro.

@ThinkSchool 3 года назад

Thanks bhai ♥️

@Deepakkumar-tt6pv 3 года назад

@@ThinkSchool ❤️❤️❤️

@Deepakkumar-tt6pv 3 года назад

@@ThinkSchool I want to start a start-up too. I want to employ people.❤️ You are doing a great job bhaiya.

@kathireeswaran5394 3 года назад

g d naidu was a person from india who invented razor blades but no one knews him

@mshibinz 3 года назад

The let's have a case study on this "Edison of India" G.D Naidu. @Think School I hope you'll do case studies on such unnoticed or forgotten legendary people. Your school students would love it.

@crusader10 3 года назад

Now we know. Thanks for the information.

@kathireeswaran5394 3 года назад

and if u visit tamilnadu there is a museum which showcases the invention of gd naidu and car collection the place is coimbatore

@michiokaku98 3 года назад

Really 🙄? Oh Great 👍 ...

@chandrasekharazad4092 3 года назад

Great man thanks for the information

@soumyasharma1907 3 года назад

Top notch content like always!✨so happy and content to be a part of this brilliant school♥️

@nararyadharmika4942 9 месяцев назад

This is just pure gem. As an aspiring business strategist, I am in awe of the density of insights I get just from your one video. Will be marathoning the business case playlist in your channel.. so excited!

@sriram9454 3 года назад

Your all episodes are thought provoking and inspiration. Good job bro keep it up 👍👍👍. Thank you for the valuable information and case study

@ThinkSchool 3 года назад

Thank you so much ♥️

@Iamsharan 3 года назад

You becoming a unicorn channel of RU-vid 🔥❤️👌🏽 . Congratulations for 100k subscribers

@ThinkSchool 3 года назад

All bcz of wonderful people like you ❤️ Thanks alot :)

@dhwanishah7122 3 года назад

Your videos are incredible. So simply explained yet so informative. I always learn something that I didn't know I needed to learn. You are doing an amazing job!

@ThinkSchool 3 года назад

Thank you so much :)

@Jitendra_Rawat 2 года назад

We viewers should admire his research, analysis and dedication. Thanks for this mate 🙏🏽

@nirmalprasad6069 3 года назад

His strategy for 1 million subscribers, "Hard work"👍

@ThinkSchool 3 года назад

❤️❤️

@mohansarma4896 3 года назад

10000000% very intresting

@im_ritik 3 года назад

Love to see the tremendous growth of the channel! Hope to see you reach a million soon 😊🥳🔥

@ThinkSchool 3 года назад

Thank you :)

@anirimakar1491 2 года назад

Hey! Just watched your analysis on CRED! When I was watching , the subscribers was around 1.77lakh or so, and when I'm watching this video after finishing the video, it's 1.88 lakh ..! And you totally deserve it! I wish by the end of this video, it'd become 200k ! You're so amazing.. keep up this amazing work.. ( I'm a subscriber too, now!)

@theunconqueredking6686 3 года назад

I really love the case studies you provide... It's really valuable!

@ADSWR 3 года назад

Printer and Cartridges also work on the same model. Probably the most widely used example of the Rajput razor-blade model used in any industry. Great video as always. May this channel grow to be one of the biggest channels on RU-vid.

@ThinkSchool 3 года назад

True bro and thanks alot for the wishes :)

@radha_preymi 3 года назад

Mst vdo h💚💚💚👌👌👍👍 Vdo dekhne se pahle hi likh dia , kyuki bad me v yhi likhna tha 🙂🙂😎😎

@DrMuralisWiseLabs Год назад

A very valid input from Think School. As a professor at a B-School in Bangalore we do teach about disruption and pricing models, but this one "Razor Blade Model" is really an eye-opener! Thank You Dr. Murali S Sales Funnel Expert & Digital Coach

@shivaprasadnayak2684 3 года назад

Valuable content 💯 happy to see this chqnnel is growing 💯🤩👏❤️ lots of love to you bro ❤️ from karnataka❤️🤩

@harshtellseverything5837 3 года назад

Even your channel is showing massive growth congrats

@ThinkSchool 3 года назад

Thanks to you guys ♥️

@maheshsv2963 2 года назад

Thumbnail 🤔

@harshxtag 3 года назад

Saw this video and was completely Mind-Blown the half way! Great Video!!

@ThinkSchool 3 года назад

Thank you so much :)

@sahilsharma2092 2 года назад

I always get to learn something new...ur ideas give me new ideas to build my startup even though I m a teenager till now ..thanks for making us know that there's someone for us 👍

@oneminuteinvested513 2 года назад

Your story telling is awesome, Have to learn alot from you!!. Forcing us the think ways to improve really like your name suggests!!!😄😄

@petersingh6794 3 года назад

Do a breakdown of marketing strategy of Pharmaceuticals please :(

@tuhinjamespaul8910 2 года назад

Yeah

@mohammedpathariya559 3 года назад

Good inspirational videos👍👍🙏

@keerthanavivin450 2 года назад

Great video! Loving the content and your way of delivering it! Excited to see more!

@grishmapagaria7810 3 года назад

Good one. Love the way you speak and convey a message. Congratulations to 1 lakh subscribers 🎉 Keep making good quality videos, no one can stop you from growing

@ThinkSchool 3 года назад

Thank you so much :)

@MikeMessiah 2 года назад

The biggest advantage of Gillette is its brand name. When i use a Gillette shaving blade, i feel pampered, i feel i am giving myself a special treatment.. even though razor blades from other brands provide the same features. And the whole "The Best A Man Can Get" line used by them really works, like the "Marlboro Man" line.

@priyankabhattacharjee7020 2 года назад

That's exactly what I thought. There are similarities with Marlboro marketing

@im_ritik 3 года назад

Amazingly insightful. Read many books, but the razor blade business model, along with great storytelling of gilette makes this video so insightful and amazing. Thanks a lot! 😊 One more insight I would like to add : *Juicero* company could have been a success, if they used the razor blade model... i.e, selling the machine at very low cost (or free - at a loss) and could have charged consistently subscription for the juice packets. Instead, they sold the machine so expensive *($699)* ...that when customers found out that one can extract the juice just by hand pressing as well.... it led to it's downfall...and eventually, death. So, deciding the model for a business is ultra important!

@ThinkSchool 3 года назад

True bro. That was an insane juice story :p

@maheshnarasimha4108 3 года назад

Hopefully one day you will teach us how to be a great story teller like you,,, 🙂 keep up the good work,, your amazing,,

@alinaqi1616 3 года назад

Awesome content as always. Congrats for your 100k subscribees

@R.E.S.C.A.L.E 2 года назад

You forget JIO to add in the inspired list bro!

@lordofrodinia5033 Год назад

Your more frequent uploads have made this my go to channel for news with a splash of entertainment at the start.. Keep it up!!! A lot has changed and that's on everything but the truth is I don't even care much about bullish or bearish market anymore because Bryan Anderson got me covered as I am comfortably making 13.1B T C monthly......

@jurgen7540 Год назад

I won't doubt this because my cousin just got into crypto for up to six months and he's already making huge profit with Bryan strategy, even when price was down, Coin base hasn't credited me with the crypto i bought, i cant wait to start trading with Bryan signal

@leonardogustavo2929 Год назад

I have been looking for a way to go about trading,, the fact i am a newbie i believe i need someone that understands that market, someone to give me all the right advice i need investing, thank you for sharing this helpful comment   Legendary update! I can see that this is a start of something special..

@durihye2405 Год назад

This Bryan program is amazing, but I only make 5 bitcoin with 2.1 bitcoin the third week of working with him

@vacationaakss6872 3 года назад

Amazing RU-vid channel , plz keep on making these videos. Waiting for the next one ❤️

@kartikshetty7989 2 года назад

The way you go about explaining your stuff is awesome. Keep going buddy. This channel will grow exponentially!!:)

@ThinkSchool 2 года назад

Thank you so much :)

@radha_preymi 3 года назад

I m also clear shaved .🙂🙂🙂 Coz I am beardless.

@diptosarker810 3 года назад

Lucky you

@vkris2361 2 года назад

While I appreciate the effort went into making this video, this is a classic example of a Red Herring story used by B-schools to boost their importance in a company's success. Gillette success mainly comes from their R&D in their blade manufacturing. Anyone who has used Gillette and other brands can notice the difference in other blades when it touches their skin. The thickness, long lasting sharpness and corrosion resistance of their blades are light years ahead of competition. Some marketing tricks do play role in increasing profitability and market share, but it will only take you till the first purchase. A long history such as Gillette is only attained by the unsung heroes toiling in their R&D labs, while watching the silver tongued, B-School graduated marketing folks take the credit!

@suyashnandan9670 Год назад

Watched every single one of your videos of Business Case Studies in one go.. content is tempting like a netflix web series.. ...videos are aspirational and very much helpful in developing business acumen... Thanks a lot..

@643sohamkulkarni3 2 года назад

Brother. You are the real teacher. Some of the best explanations ever and some of the unique ideas ever heard of. Thank you so much and never stop this channel.

@ThinkSchool 2 года назад

Thanks bhai ♥️

@manishwagh3049 3 года назад

Actually i have subscibed it when it was 50k, and now it is 100k, now you are eligible for youtube silver play button. Congrats🎉 Great success.

@ThinkSchool 3 года назад

Thank you :)

@muhammedafsal2636 3 года назад

Are you kidding me? Barely like a unicorn... subscribers are increasing.. 😍

@ThinkSchool 3 года назад

All because wonderful people like you. :)

@fazilhamid8112 3 года назад

Your page is just amazing ! Love the content 🔥

@techTFQ 2 года назад

You are a genius.. I watched the whole video just because of the way u explained it.. fabulous way of presenting a concept..👌👌

@TechByJSC 3 года назад

I've been following this channel since it had 65000 subscribers. Fun fact is that, the channel had 65k subscribers in the past week and now it's increased to more than 100k😂

@subhamrout7416 3 года назад

RU-vid baba is recognizing your content 😄🙌

@ThinkSchool 3 года назад

All cz of you guys ❤️

@foodmaker5771 2 года назад

Brother where did you get idea for such amazing things!!! Nice one keep it up👍

@rie9950 2 года назад

In every video I wait for your "You know what ?" 👌👌. It's a delight listening to the case studies regardless of what profession anyone is in. Thanks for the education and hope you go on making such videos for a long time.

@ThinkSchool 2 года назад

Thank you so much :)

@mrpiyush 2 года назад

Great stuff!

@ThinkSchool 2 года назад

Thanks bro :)

@mr.utkarsh9167 2 года назад

Piyush You also see this kind of informative videos Nice

@sashantchettri 3 года назад

Cred's video blew up!

@ThinkSchool 3 года назад

♥️

@praveenp5281 3 года назад

Awesome!! RU-vid has fallen in love with your channel bro❤️

@nagame859 2 года назад

You explained it in a simple and easy way sir. Thank you very much 🙏🙏🙏. And you're one of the persons who don't waste our time.

@yashrajgupta6015 3 года назад

I have actually seen him rising from 25k to 120k in just a week

@maddybob5508 3 года назад

HP printer sells printer at low cost, but the inks are half of the price of the printer.

@mraravindbaku6338 3 года назад

*_rofl_*

@baburaospeaks2429 2 года назад

Then duplicate Market of cartridges started

@anandtewani7591 2 года назад

Whenever i visit market or surf online for printer and its cartridges.... I feel like to support Digital India Abhiyaan 😅😅😅 I am fed up from visiting stationery shops and looking for suitable printers Us samay mere ander ka Cost accountant fatt ke bahar ata h 😂😂

@matchbox1275 2 года назад

@@anandtewani7591 Buy Canon or Epson Ink Printers. They initial cost may be high but the Ink refills are cheap and they last really long. So if your requirement is heavy duty but at home, go for these. The model I can suggest is Canon G2000 Pixma series. It gives both Colour and Black prints.

@ayonbiswas4186 2 года назад

Yeah, as soon as I found out about their 'cunning' plan, I switched to inktanks. Let's just say, my quality of life associated with printing has just upped since then!!

@beingsensible4962 3 года назад

Amazing presentation of the knowledge, crisp and very well articulated... hope to see you grow

@ThinkSchool 3 года назад

Thank you :)

@nadeemqureshi9779 2 года назад

Amazing videos guys! Well done to the team at Think School.

@pratikjoshi9836 3 года назад

Congratulations 🎉 for 100K Video on NFTs , Metaverse and Crypto Mining

@ThinkSchool 3 года назад

Thank you so much :)

@edwardcrow8940 2 года назад

@@ThinkSchool 270k today

@pratikjoshi9836 3 года назад

RU-vid Algorithm be like : BOOM Boost Karo iss bande ko

@ThinkSchool 3 года назад

Haha :) that's because of wonderful people like you ♥️

@pratikjoshi9836 3 года назад

@@ThinkSchool it's your Hardwork too you are doing a great work keep going keep growing

@kushkumarbarouliya956 3 года назад

Congrats on 100k bro..... Soon might have to congratulate for 1 MILLION mark ..... Keep uploading keep educating 👍

@ThinkSchool 3 года назад

thanks alot :)

@nishanths367 3 года назад

Congrats bro for 100+ K subscribers. Always deliver quality content with audience (Customer) as #1 priority. People are here to support you.

@ThinkSchool 3 года назад

Means alot :)

@Vishnu-vz7uy 3 года назад

Wtf 1 week back u had 16k subscribe now suddenly more than 100k❤️❤️

@ThinkSchool 3 года назад

Cheers to wonderful people like you :)

@Vishnu-vz7uy 3 года назад

@@ThinkSchool I am so happy for you and above all you deserve it very much ❤️☺️😍

@jayanthmanutd 3 года назад

True. Last I saw there were 88k. Now 112k

@seriouslyyyyy 3 года назад

Gillette ecosystem....😂😂😂 myann that really struck me 😉

@vikaschaudhary342 3 года назад

Just loving ur content. It's so precise and so good to hear whatever the topic be.

@ThinkSchool 3 года назад

Thank you so much :)

@terabhaichashmish3751 3 года назад

The growth of your channel makes me happy by heart. It feels connected...love you brother keep growing ❤

@ThinkSchool 3 года назад

Thank you so much :)

@ananthaviswanadhan 3 года назад

After 1 million subscribers. Teach us about the Think school business model :)

@ThinkSchool 3 года назад

Pakka bro :)

@abhishekshirke6900 3 года назад

Also colour printer mfg companies like HP use this model to make profits from their colour toner & refills!

@ThinkSchool 3 года назад

True

@rupzrya 2 года назад

damn your case studies and story telling is captivating !!! channel has grown as fast as ever, 700k subs at the year end ? all the best from Nepal !!

@whatdoyouthink5924 3 года назад

We need teacher like you who can explain every topic in detail information . From its basic to advanced information

@ThinkSchool 3 года назад

Thank you so much bro :)

@wo1162 3 года назад

If we talk in investment language, This channel is going through very low intrinsic value so investor's hurry up😂🙌💯

@ThinkSchool 3 года назад

😂😂 that's because of your love ♥️

@MrAnjuubaba 2 года назад

I found your channel couple of days ago and to be honest, I am like addicted to your channel. your way of explaining and story telling is really very good. You will touch Million subscribers very soon. Keep going and sharing such amazing content.

@ThinkSchool 2 года назад

Thank you so much :)

@sabsealagfilms 3 года назад

A month back, I commented the channel is under-appreciated and now see 🌸🌸🌸 Congrats 👏

@ThinkSchool 3 года назад

That's all because you believed in us ❤️

@radha_preymi 3 года назад

Are you a mba student??

@ThinkSchool 3 года назад

No bro. We both are engineers

@radha_preymi 3 года назад

@@ThinkSchool 😅🤣 Tumhe kaise pta Mai v Engineers hu

@madhusudhan.c7539 3 года назад

@@radha_preymi because of beardless

@radha_preymi 3 года назад

@@madhusudhan.c7539 🤣🤣🤣🤣

@radheshagrawal 3 года назад

Bro watching you from so longg... And to see you grow like this i am happyy❤️❤️❤️❤️❤️❤️

@dhruvnigam6960 Год назад

Thank u for these superb videos. Currently, I am preparing for IIMs and I think these case studies gonna help me greatly

@iitjee8685 3 года назад

I got this as recommended & I'm not disappointed.👏👏👏

@TheBucketlistBoiis 3 года назад

i m following this guys when he has 12k and he still amazes me everytime i see his videos. truly amazing thank u so much

@ThinkSchool 3 года назад

❤️❤️ :)

@sampat97 3 года назад

Great video. Just one question. What's to stop your competitors from mimicing your exact strategy?

@viswatejapatnaik1608 3 года назад

This is my first video in this channel and hardly 30 seconds into the video, liked it and subscribed to the channel. Amazing narration. You have a flair.

@ThinkSchool 3 года назад

Thank you so much :)