I'm going to have the International marketing exam in 1 hour. I'm outside the class with earphones in my ears listening to your beautiful lesson. Thank you! Ps: I'm Itaaaaaaliaaaanaaaaaa as well :D
I've been revising all week for my Strategic Management Exam tomorrow morning UK time, and you have been a great help. I have watched all of your business videos and they have really helped with my revision. Thanks Mark!
Hey nabid r u interested in working for foreign company and want to make some money? If yes please contact me on roshanizer@gmail.com to know further details,Thanku.
Exporting limits risk, you’re not putting subsidiaries abroad so there is little financial risk However, you lose control over your products. Franchising is an agreement between the franchiser and the franchisee, This lowers the financial risk for the company because someone else is paying the startup cost. You get local knowledge and the franchisee gets useful brand knowledge, marketing knowledge and the secret sauce. The issue is that you are limited in the amount of money you can make because of agreements and you are again limited in your control over that franchise. A strategic alliance is 2 different companies from different countries working together so that they can have better success in their other countries. You get local help and can learn from eachother, however these alliances may help out rivals. A joint venture is when two companies work together, sign a contract to work together, pooling resources. You’re splitting the risk, cutting down on financial risk. However if the agreement goes south you may give away too much information creating a competitior.
this really pulled everything into perspective, thank you very much. the depth of my research was there but managed to confuse myself. this really helped differentiate all of them and greatly helped me on my exam.....also.. sono italaaaalllliiiaaaannooo haha < loved it.
Isn't there supposed to be another entry mode? it is Licensing in which companies make agreement to sell the fomular, recipes, design or trademark to a foreign companies in a period of time and receive royalty fee
Great video dude. Thank you so much. Why universities make it so complicated with such a big amount of information ... You just get lost in all these things
brilliant video Mark, cheers! btw what do you think of 'local cultural elements determine foreign company entry strategy', how much will they influence a foreign company's entry strategy?
according to my own understanding joint venture is where two or more businesses coporate to build a new comapany and strategic alliance is just a coporation for sharing ideas no capital or equipment shared. Am also a student tho!
Cool Video. We can help you make your product more popular in the german market if you like to sell a new product here in the future. Let us know and contact us.
