Going big for men’s health on Father’s Day 

We chose to go big for Father's Day this year - with a 10-minute takeover on the largest advertising display screen in Europe, the iconic Piccadilly Lights. We used it to celebrate Dads and get the message out about knowing your risk of prostate cancer. With 1 in 8 men getting prostate cancer, the risk checker will be saving lives. We're hoping it will have saved lives this Father's Day too.
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