Google Ads Creative Certification Exam Answers With Explanations 

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Viewers should adhere to their institution's rules and regulations.
Viewers should engage in honest and ethical academic practices.
You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts" and “linen shirts." If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
Which of the following describes Google’s ABCDs of effective creative?
To improve the performance of video campaigns, how should you approach creative effectiveness?
Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
Which technique should you use when creating a video ad with an awareness objective?
You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
You’re implementing an experiment. Which of these approaches should you follow as a best practice?
What is the maximum number of HTML, image, and video assets per ad group for an app campaign?
You’re managing app campaigns for a financial services company. Which of the following assets should you use?
Which aspect ratios are accepted for image assets in app campaigns?
You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?
You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
Which of the following describes Google’s experimentation tool?