Thanks Patrick for the video, if we have standard shopping and p-max (feed only) at the same time, would you put the same products in these two campaigns? What would be the strategy of using these two campaigns?
Thanks for this tutorial. One question related to shopping campaign, can we start with a low roas and limited bid cap? And then slowly improve both? Because I feel that max clicks gives a lot of non relevant traffic and the phrase match doesn’t work so well on intent 😅
If your account has little to no data it won't allow you to set a target roas on a standard shopping campaign. But if it does allow you to, then it can be worth testing a very low troas. Such as 50%. I've seen this work well in the past to gather conversion data, then you can slowly raise this TROAS.
I currently have a PMax campaign with ROAS of about 400% (for all products). It was upgraded from an earlier Shopping Campaign. In one of your previous videos, you mentioned we should have separate PMax campaigns for bestsellers, or different collections. My question: can this be achieved by having 1 new PMax campaign, which includes several Asset Groups? For example, creating a new PMax campaign that has 4 different Asset Groups for my Bestsellers 1-4? For the asset group of Bestseller #1, it will have its specific URL, images, videos and keywords. Thanks for the helpful videos 😊
Hi, yes this definitely can work. If you're making this new campaign and having a handful of best sellers in it. I'd make sure that these best sellers are all of a similar product category. However if they differe, e.g 1 product is a dog bed and the other is a kitchen table. Then you'd want to separate them into their own separate campaigns.
@@Paaatch Thanks ! Wondering if you will make videos about Bing Ads UET tags. We recently started on Bing, but facing UET tag issues. The stats are confusing too, saying 2 conversions AND "no recent conversion" for the same campaign 🤔
Max clicks is a good starting point if you have no / little data. When you begin to see regular conversions with max clicks I would then switch to target ROAS. However if max clicks is working and running profitably then don’t rush to use TROAS. Gradually scale your budget up with max clicks instead
I setup a shopping campaign on my new ad account but it has only spent like $1 out of the $50 budget/day. My manual cpc is higher than the minimum for my key words so idk why it’s not spending
