Hello everything is fine? Thanks for the video. Do you know of any way to identify Search Terms that do not appear but are charged? They spend and stay in OTHER SEARCH TERMS. How to discover them. Do you know any solution? I thank you in advance.
Can’t tell you how obsessed I am with your channel! Love what you’re doing in the space. Quick question* if I wanted to remove “add on’s” like how to, mean, RU-vid. Would phrase be best or broad?
Broad would be fine for those terms you mentioned. I'm a bit weird and just always use phrase even when broad would work fine. Just looks clean to me when reviewing my neg list.
What are you doing for single word negatives? Is broad or phase better for that? For Example, Industry: moving company. Negative phase: car transport. (We never move cars or want to fire ads for anything car related) should I broad or phase match “cars”? In your video at 18:53 why not just add “wash” instead of the phase “how to wash” or “price to wash”? Wouldn’t blocking “wash” be more effective to negate?
For single keywords match type doesn't matter they will behave the same. You're correct, in this case adding "wash" instead of "how to wash" would have been more effective.
What would be the best approach for handling negative keywords with your setup, if you had up to several campaigns with ads in different languages? For example, if you had campaigns in English running in the US, while others ran in German in Germany, how would you structure and handle your negative keyword lists?
I would just create specific language neg lists. For example, if I had a Universal English negative keyword list then I would also have a Universal German negative keyword list.
can you make a detailed video on how to setup branded and competitor campaigns? please use your brand when it comes branded campaign and add keywords also, so i can know which type of keywords can be used in branded campaign and for competitor campaign use any of your competitor and also add keywords during setup so i know which type of keywords can be used in competitor campaign
We're still testing PMax for lead gen and local service - I still don't like the results since most of it is junk and we still get better quality from standard search. However, once I feel confident in a strategy that produces quality leads for local service from PMax I'll make a video on it.
I have a question. My main generic kw is "dog treat". I'm compiling my neg kw list and want to add "dog treat biscuit recipe" as a neg. Is that correct or will it affect my main kw as it also contains the words dog treat? Thanks so much! Love your videos and amazing info!
You would be fine adding "dog treat biscuit recipe". If "recipe" is really what you are trying to avoid showing ads for since you are not offering recipes than I would recommend just adding "recipe" and "recipes" as the negative root words to negate all search terms that contain the word recipe in them.
But when you add negative key words from your search term report day to day, you can only add it once, as either broad phrase or exact. Do you have to add each keyword in TWICE, both as exact so it's removed from the report, then as the second match type that suits it the most?
If you want to show it as removed from search term report then yes you would have to add it as exact and then also add as phrase or broad for the efficiency.
i am selling mattress. i added keyword as mattress and I added the negative keyword with competitor name . for example competitor name - sleepezzz mattress. Does it will affect my added keyword quality. I talk with google ads expert the said that it will effect so only add sleepezzz. if you add sleepezzz mattress then your mattress keyword will not work. Is google right about this?
Just add "sleepezzz" as a negative keyword in this case. Adding "sleepezzz mattress" as a negative won't hurt you but it is more efficient to just add "sleepezzz"
Brand = your company name Competitor = your competitor names For example, Grow My Ads is our Brand term and any other Google Ads agency would be competitor terms.
