Performance Max campaigns used to be a black box, since their launch, Google has created many ways for advertisers to optimize or direct PMAX campaigns to perform better for their individual accounts. In this video, we'll cover all of the adjustments you can make on Performance Max campaigns, and likely refer you out to other videos, so you can make the most of them in your accounts.
0:48 - Navigating to Campaign Settings for the First Group of Controls
1:13 - Selecting Conversion Actions for the Campaign
1:50 - Choosing Bidding Strategies to Prioritize Your Goals
2:42 - Adjusting Conversion with Value Rules
3:22 - Choosing Your Customer Acquisition Settings & Requirements
4:51 - Automatically Created Assets & Final URL Expansion
6:36 - Controlling Landing Pages with Page Feeds & Exclusions
7:59 - Avoiding Branded Queries with Brand Exclusion Lists
8:58 - Excluding Keywords & Placements and Controlling Content Suitability
10:20 - Targeting Signals with Search Terms & Audiences
12:34 - Optimizations List for Performance Max Campaigns
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30 апр 2024
