Google Ads Phone Call Conversion Tracking Tutorial: Calls from Ads, Phone Clicks, & Call Duration

Подписаться 382

Просмотров 4,9 тыс.

50% 1

In this step-by-step video guide, we dive deep into three different ways to set up Google Ads phone call conversion tracking using Tag Manager and discuss the pros and cons of each.
Key Topics Covered:
00:00 - Intro
00:24 - Setting up Phone Call Ad Asset Conversions
03:53 - Setting up Phone Click Conversions
09:47 - Setting up Phone Number Dynamic Swap (Based on call duration)
14:34 - How to choose which type of tracking to use
🔴 Subscribe for more in-depth digital marketing tutorials and stay tuned for the latest industry updates.
👍 If you found this video helpful, don't forget to give it a thumbs up!
💭 Got questions or topics you'd like us to cover next? Drop a comment below!
❤️ FOLLOW US
LinkedIn Company Page - / ppcmarketingtoolbox
Tyler on LinkedIn - / tylerrabey
FREE RESOURCES
📈 Google Ads Macro Audit Looker Studio Template: www.ppcmarketingtoolbox.com/r...

Опубликовано:

30 июл 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 30

@mohamedbilal-z1i 5 дней назад

I have watched more than 10 tutorials but here I got more clarity. thank you

@ayaspa 7 месяцев назад

Thanks, this is a clear and detailed version of this topic.

@ppcmarketingtoolbox 6 месяцев назад

Thank you!

@rwnassar 7 месяцев назад

This video is golden! Thank you very much, I have been struggling unable to know why those phone call clicks are visible in the debugger, in GA4 but not in G Ads. This clears up the whole thing. Great job man!🙏

@ppcmarketingtoolbox 6 месяцев назад

You're welcome! Happy it helped :)

@user-ss5ks3kq8y 11 месяцев назад

This is great! Thank you for sharing.

@ppcmarketingtoolbox 9 месяцев назад

Glad you enjoyed it!

@yaseenarafat9758 8 месяцев назад

it was an amazing lesson. thank you

@ppcmarketingtoolbox 8 месяцев назад

Thank you!

@athenalam1932 10 месяцев назад

Thank you

@ppcmarketingtoolbox 10 месяцев назад

You're welcome! 😊

@rizwanthahir3935 9 месяцев назад

Superb bro

@ppcmarketingtoolbox 9 месяцев назад

Thank you!

@Tyler-zq6yh 2 месяца назад

Can you track more than one phone number on a webpage with a call tracking tag for built for each in GTM? How can I test to ensure each tag is firing properly when different a number is clicked on? Thanks!

@laslobiro9542 Месяц назад

Hey Man, for the phone number clicks - it looks like you setup Tag Manager already with all the events - do you have the steps of how to setup the container - if it was a new setup?

@alexio6205 6 месяцев назад

Hi, I don't understand the dynamic swap method. If you have only one phone number, there's really no need to swap. Can you please give a little more details for the usage? Thanks and great video :)

@ppcmarketingtoolbox 6 месяцев назад

Hi, the reason you would want to use the dynamic swap, is to track phone call conversions based on phone call duration. The Swap method allows google to know how long the phone call was, and allows you to track conversions only for calls that are above a set amount of seconds that you set (ex. 30 or 60 seconds). This is a more reliable form of tracking than a phone click tracking, because it is not guaranteed that a person who clicked the number completed a call.

@benlongson1582 23 дня назад

What is your process for tracking calls from the location asset (calls that occur from map ad placements). Would those file under the call asset conversion action you created?

@petrunecula 6 месяцев назад

Hey there, I have been wondering, for the dynamic swap, if I have other buttons that have the tel link embed to them, if google doesn't find the actual phone number on the button, it will not track the conversion?

@ppcmarketingtoolbox 6 месяцев назад

It will only do the swap for the exact phone number that the tracking was set up for, and not other numbers. It will also only swap for Google ads traffic and not all traffic

@OneHandedGR 3 месяца назад

How to track a woocommerce purchase conversion in Google Ads that is only came from Google and not directed or other service?

@madness5693 7 месяцев назад

How do I track calls for Google Ads? I have designed a landing page for my clients using WordPress and Elementor. It has two buttons basically 1 - "Schedule your free consultation" and 2 - "The phone number itself". I want to track how many calls I generate for my client through the landing page. I know how to set up conversion tracking through Google ads and the "install the tag yourself" option. But my concern is, will it really track if a visitor clicks on either of those buttons? Or do I have to add some coding or something to the buttons as well to be able to properly track the calls? I followed a youtube channel's tutorial on Google Tag manager and now I am even more confused.

@ppcmarketingtoolbox 6 месяцев назад

Hi, I would recommend setting up tracking via the Dynamic swap method which can be found at this part of the video 09:47

@rizwanthahir3935 9 месяцев назад

Hi, what if it is not a link. Can we still use the tel: option

@ppcmarketingtoolbox 9 месяцев назад

Hi! If it is not a tel: link, you can instead use the Click Text Trigger instead of Click URL Trigger. Then you will set your Click Text condition to equal the phone number.

@PureLivingPassion 6 месяцев назад

does tag manager is a must ? can we just track them within google ads via the code they gave us?

@ppcmarketingtoolbox 6 месяцев назад

You can add the code to your website instead if you prefer. The benefit of tag manager is that you can organize your tags all in one place, and not need to edit your website code each time you make changes to your conversion tracking. All changes can be done within Tag Manager and do not need a web developer.

@vladislavpuzikov397 6 месяцев назад

But as I understand correctly, the unswap conversion tracking is dedicated to the Mobile website, and the swap version is for the Descop website. Could you clarify it?

@ppcmarketingtoolbox 6 месяцев назад

Hey there! It will swap for both the mobile and desktop site That is why setting up phone number click tracking is redundant if you use the swap method

@vladislavpuzikov397 6 месяцев назад

@@ppcmarketingtoolbox , But swap phone number is only available via "Call to a phone number on your website" conversion and "Google Ads Calls from website convention" tag. Only in this case, we can add our website number, which should be swapped. As for Call to a phone number on your Mobile website" conversion, we don't have such an option. And if I got it correctly, we need to track the mobile call button that can appear only on mobile devices.