Google Ads Tutorial for apps & mobile games

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In this step-by-step tutorial I show you how to run Google ads for your Android or iOS app and mobile game.
INCLUDING FREE $500 AD CREDIT!!!
Get more installs, more engagement or sell more subscriptions, this video is for you.
You can watch how I create a campaign completely from scratch and I explain how you can optimise top-performing campaigns.
We go through campaign creation, targeting, creatives and optimization. This top-funnel strategy is by far the most effective way to get more installs at scale.

Опубликовано:

20 фев 2023

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Комментарии : 80

@user-uq2cv6bu1c 6 месяцев назад

Thank you for the video! May I ask one question? In the location option, you set target - "presence", and exclude - the same, "presense". Should we exclude "presence or interest" instead? Or how should it work?

@DionisieIonita 4 месяца назад

Felicitări pentru acest material educativ! Este exact ceea ce căutam pentru a învăța mai multe despre acest subiect. Sper să aduci mai multe videoclipuri de acest gen în viitor!

@gbstudios9322 10 месяцев назад

As a result of the campaign, the right bar, where the estimated total number of downloads is displayed, is not visible for me. Is it out of use? Or do I have to open it from somewhere?

@asmaabdrabo3031 6 месяцев назад

Thanks for all the helpful content. Recently the section that shows the weekly estimated app installs is not available! After I add the amounts to my budget and bidding nothing is shown! I followed all your instructions previously and all was good. What should I do? Help Plz.

@krishnarajwanshi9061 Год назад

Thanks for sharing… Long time doubt cleared… I always use to target global countries all regions together.. but won’t do anymore again

@DariusMora 10 месяцев назад

happy to hear that it helped

@alessandrodelbianco6997 3 месяца назад

It would be useful to see how to setup a conversion action.

@user-yx8px4pe3g 6 месяцев назад

? what the tools connected with apple store if google play connect google play console

@saleemapp 5 месяцев назад

can we optimize the app promotion campaign according to certain age and behaviors of the target users?

@kevinortega6361 11 дней назад

Hi thank you for the video, im trying to create my own campaign but when clicking on the ad group secction there is just an empty screen, do you know something about this issue?

@ShusterRoma Год назад

Thank you, it was helpful)

@DariusMora 10 месяцев назад

You're welcome

@user-ru4uy9pt7g Год назад

Thank u so much, you help me a lot

@DariusMora Год назад

You're super welcome

@snowcena7957 5 месяцев назад

I want to know even tho you paid 7dkk it will not take more than 500 right because I do not want them to over charge my card. Also what if I want the app just to run on display

@BrookeRose-zx5zt 5 месяцев назад

This video is very informative!! Thanks you!!!

@DariusMora 5 месяцев назад

Glad it was helpful!

@realesttalkueversmelled2349 9 месяцев назад

Hi I’ve been searching for where to add call extensions on the app for two days lol any help?

@user-id5nm5hl4q Год назад

Vas really helped great work and Well explained

@DariusMora Год назад

glad you liked it :)

@minjik7773 11 месяцев назад

Very helpful video with App Install info! I have a question for the app regagement. Can you retarget youtube viewers or channel subscribers with app regagement campaign? What audience can we retarget with the app regagement campaign? Thank you!

@DariusMora 10 месяцев назад

You can target people who have installed the app but haven't subscribed for example or haven't used it in a while. You can also target people who have previously seen your ads but didn't come users.

@nurinwonderland 8 месяцев назад

Thank you for the video. And I have a question: How can I learn average target cost per install (CPI) according to countries. For example should I pay 0.3 $ for India, while I pay 2$ for USA ? Does CPI depends on the countries and is it different from each other?

@DariusMora 8 месяцев назад

Yes CPI is wildly diferente in each country. You can’t “average out” the target cost. Price is set by the market. US has more competition, willing to pay more money to advertise, because they make more money back.

@flurinjenal374 Год назад

At exactly 7:10 after you clicked that button it wants you to create a new conversion event. But how can I just pick one that I already created for previous campaigns?

@DariusMora Год назад

Yaaas :)

@joannaho7280 19 дней назад

what about target audience? how can I target particular audience

@jmadas Год назад

thanks for sharing ~

@DariusMora 10 месяцев назад

You're welcome

@Floxic Год назад

Hello, first of great Video! I created an Ad campaign for my app and afterwards I cant see the "ad Workspace" that is visible in your video around 13:20. Any Clues?

@DariusMora 10 месяцев назад

Did you manage to run the ads from that campaign, or you didn't even get to that place?

@Floxic 10 месяцев назад

@@DariusMora no, the ads never showed up anywhere. I tried multiple times.

@flurinjenal374 Год назад

Good video! How do I integerate the SDK in my mobile game?

@flurinjenal374 Год назад

Oh, I don't need to :)

@DariusMora 10 месяцев назад

There you go :)

@Buraktalh 2 месяца назад

Hello, I want to ask something. I want to advertise on Google Ads for my mobile game, but I want users to play my game in the game I will advertise, how can I do it, in which section do I do it?

@RuthSchwarz 6 месяцев назад

Thank you for the video

@DariusMora 6 месяцев назад

You are very welcome :)

@DrAnishNRK 9 месяцев назад

Thanks for the informative video. Is it possible to set keywords inside each ad group?

@MaxSinclairLondon 7 месяцев назад

No it's not possible sadly!

@flurinjenal374 Год назад

Hi Darius, at the point where I have to "Add Conversion Action", I can't choose my app install event and I seem to be stuck there. Can't launch the campaign. Can you help?

@DariusMora Год назад

I think you have to set up the app install events with an SDK first. Have you already set up your app ?

@flurinjenal374 Год назад

@@DariusMora Thanks, Darius! Sharing this in case anyone runs into similar problems: I was stuck with an error message about the conversion event. I figured out that however the real problem was that I uploaded too large images in the creatives uploader. There was no error warning about this but it reflected in the problem with the conversion event. Strange bug. Eventually, if you have a game running on Google Play, you don't need an SDK to track installs, just connect your Play Console with Google Ads.

@ShaylaReynolds-dq4jo Месяц назад

Hello, I want to promote my online shopping website and products through ads that will pop on a mobile app games without having a mobile app of my own. I want ads to run on mobile phone apps. Can I achieve this on google ads?

@daviddick2551 5 месяцев назад

Hi Darius, thank you for this video! I still have a question on it: Is it correct that I CANNOT do any targeting at app ads, like... females only, age 20-45?

@snowcena7957 5 месяцев назад

Yes you can it there he just left everyone

@oricoh 11 месяцев назад

I used google ads in the past (and trying again now), I was able to choose my audience interests, group them into cohorts based on their demographic, profile, interest, even search terms. I am missing it now, can't find it anymore. I don't want to advertise to everyone and anyone, how do I do that?

@DariusMora 10 месяцев назад

It's because Google is using their AI to do that for you. They believe that AI is better at targeting than you can be.

@Studio.Gamers 11 месяцев назад

Hello, I am promoting my application and I only want to show ads on mobile devices and only in the Google Play Store only can you help please

@DariusMora 10 месяцев назад

Google is using AI to deliver the best 4reesults for you

@YA-vl8jh Год назад

What about keywords? How can I add keywords to the campaign

@vietpion Год назад

that is not Google Search Campaign, you can not added keyword to Google App Campaign

@charithwijenayake3088 Год назад

@@vietpion I am getting USA installs from Google UAC campaign, but it is generating very low number of ad impressions. What will be the case?

@viettrinh5032 Год назад

@@charithwijenayake3088 check your bidding and your budget. Your budget need to higher than your bidding 50 times. Then raise your bidding up gradually until you get your goal, 20% each time is ideal.

@DariusMora 10 месяцев назад

They're using AI to do a lot of the work for you

@pullupina9687 9 месяцев назад

Sir does it really help grow apps and what if i spend 3 days a week 20$ for 3 months. Will i see results like how i calculated 10$ is 100 reach and 1000 impressions? Or ?

@DariusMora 9 месяцев назад

I don’t understand your question

@pullupina9687 9 месяцев назад

@@DariusMora is targeting whole USA more efficient for more conv. Or is targeting a state better?

@DariusMora 8 месяцев назад

@@pullupina9687 if you know that your audience is mostly in one state, you can target one state.

@user-jy5pu6bg5p 6 месяцев назад

can you please help for ios app google ads

@DariusMora 5 месяцев назад

Thanks for the suggestion, I’ll consider that

@Cursix 10 месяцев назад

in your experience did dkk 3,500 ever got u 40k installs app installs?

@DariusMora 10 месяцев назад

number of installs depends on many variables. You can get an install for $0.1 or $10. Depends on the country, category, target audience, etc.

@asapvisuals2374 Год назад

The most basic and inefficient way to advertise the app. Thanks. Never do this, because your ROI will be always negative.

@DariusMora Год назад

Thanks for sharing your constructive feedback. What do you recommend?

@asapvisuals2374 Год назад

@@DariusMora I do recommend using some real-life cases where you were able to drive traffic and get positive ROI, instead of just flushing money down the toilet on google ads. Give a real example of when it works, and provide a horizon of when did you get ROI etc. This video is so basic that you don't even need a tutorial because Google Ads will literally just guide you through the process.

@randomot5113 Год назад

Hello, I am a beginner can you suggest me please

@samuel.lozano1 Год назад

@@asapvisuals2374uh what? Google ads is highly effective for generating app installs.

@Mert-sl3ul 7 месяцев назад

R*tard@@asapvisuals2374

@rishabhsrivastav2066 11 месяцев назад

When you are saying u get downloads in India not Revenue, I don't know why this hurt

@DariusMora 10 месяцев назад

I love India as a country, don't get me wrong. It's just that on average, customers in India don't spend a lot of money when compared to customers in the US for example.

@rishabhsrivastav2066 10 месяцев назад

@@DariusMora I agree with your point, Per capita income of India is low and pay gap as well. I hope this will get better

@samuel.lozano1 Год назад

How much per install?

@DariusMora 10 месяцев назад

Depends on many variables. Could be $0.1 or $10

@alphaapps8701 10 месяцев назад

No value video

@DariusMora 10 месяцев назад

Thank you for the constructive feedback Alpha

@meghanasj 10 месяцев назад

India is not the cheapest country, its a Richest country - Just need to create a Hype and Demand for the product. If your products are not used by Indians that doesn't mean India is cheap, they don't have any use or requirement for your product. It's not professionalism to call some country as cheapest country . Hope you understand

@chiggywiggy524 10 месяцев назад

He didn't mean that in that way. Cheap in the sense that...there's too much population. Google pay less for the views of the countries with larger population. Even youtube give very less money for views from India. It's about population, not the wealth of that country.

@DariusMora 10 месяцев назад

Hey there, I'm sorry if my comment seemed offensive. I have great admiration for the country and many of my friends are from India. When I say it's cheap, I mean that the cost to acquire a customer from India is much lower than acquiring customer in the US for example. The user-acquisition prices are cheap. On average, customers in India spend less money than in the US for example which is why advertisers pay less money to adverse in India.