If the goal of your Google Ads campaigns is to drive as many app installs as possible, than there is a very specific campaign subtype you should test first. This video will show you where your app install ads could appear. Then as we walk through a campaign setup, you'll see what creative and text assets are needed. And while we won't cover conversion tracking, we'll show you where to go to find resources on how to set it up for your account.
This video is sponsored by our friends at Opteo. Opteo is offering Paid Media Pros viewers an extended 60-day free trial. Check it out here. opteo.com/pmp
1:24 - Where Google Ads App Install Ads Can Appear
4:04 - Start of Creating a New Google App Install Campaign
5:23 - Campaign Settings for Google App Install Campaigns
5:57 - Budget & Bidding Controls
7:14 - Ad Group Level Settings: Product Groups & Ad Assets
10:26 - Reviewing Data for Your App Install Campaigns Once They’re Live
11:05 - Resources for Conversion Tracking for App Campaigns
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#googleappinstall #googleappcampaigns #googleappinstallcampaigns
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7 ноя 2023
