Gora gora rang: Why do Indians love fair skin so much? 

Indian mentality: white color = beauty English speaking = intelligent

Indian celeb : Fair n Lovely Also Indian celeb: Black life matters

We live in a country where mother-in-law wants a fair daughter-in-law even though she herself is dark skinned....

I used to be very dark skinned when I was little because I was very suntanned as I never used sunscreen, as I grew older and started taking care of my skin, the tan wore off. As I grew "fairer" I noticed how people genuinely started to treat me better. Same facial features, same hair, just the skin color was different. One relative told me "bachpan Mai kitni gandi dikhti thi I'm glad tum Gori ho gayi" It made me sick to my stomach. How can you look at a literal child and go "hmm ugly because they're dark skinned." I used to love to sing and perform as a child, but everytime I joined in for a competition I was always put in the back row for the given reason of "Sundar bacche front mai hone chahiye", Imagine comparing kids on the basis of conventional beauty.

Indians : we aren't racists Also Indians : ae kaalu, ae Bihari, ae angrez, ae Chinese

Cartoons like chota bheem even made it worst. The show had a guy who was dark skinned and his name was kaalia. Almost all kids in India watch this show and they replicate that in school

My cousin was UP topper. She was the first girl form her village who topped in not also district but also in her state. But she got married after her 12 th because of her dark skin. Her parents thought that she wouldn't get a perfect groom because of her colour even beacuse of this ideology she accepted that she should get married.

Even lord Krishna was shown super fair in TV serials like Ramayana and Mahabharata.... That's so .....i have no words

Brown guy to browner guy: Abey Kaaley!!!

it is harder when your own family makes fun of it than other

Black is everyone's favorite color Until it comes to skin 😔 _imad khan

As someone who is dark skinned, I have faced a lot of racism in my 19 years of existence. I still clearly remember when my classmates and the staffs of my school calling me with some weird names when I was just 5 years old and had just started going to school. Yes just 5 years old! Could you imagine what a 5 years old kid would be going through after being a victim of racism at such a young age? Not just my classmates but my neighbours, my parents, my relatives, my teachers and the entire society around me made fun of my colour. Earlier I thought that the people around me are teasing me and insulting me because I thought I had some problem with my colour. But later on I realised that the problem is not with my colour but with their mindset. And I don't need to change my colour rather they need to change their mindset. Currently, I don't care if someone insults me or rejects me just because of my colour because I know the only thing that isn't right is their mindset. All thanks to education that made me a good human with a good and a strong mindset : )

we live in a society where beauty is judged by skin color, intelligence is judged by marks and respect is given by money. sad but true

Bollywood has a HUGE influence in that mentality

I remember one day my aunt asked why I was much darker (I was doing a lot of sports at the time) and lamented over the loss of my relatively fair skin as a child. I remember the look on my sister's face, when she heard that comment (she has darker skin than me even when I spent a lot of time in the sun). I felt absolutely heart-broken on the indirect affect that colourist, ignorant comment had on my sister. My aunt meant no harm and yet this mild incident tells us colourism is so ingrained into the Indian psyche that we don't even know we are affecting others. Dark is beautiful too. Others who think otherwise are brainwashed and should just shut up.

No one is born ugly, we are just born in a judgemental society. -Kim Namjoon

Worst part is, the southern movie industry hiring only fair-skinned North Indian females who can barely act.

Bollywood portrays dark people as villains or side characters and fair people as heroes and fair women as heroine or goddess. Bollywood is curse to this society.

"Jo actors gore nhi the, wo ab bn gye" 100% True.

As a girl who is neither super white nor very dark but i do get tanned sometimes & the difference of how people treat me when I'm fairer is insane!

Lol a fair skinned girl in our school got the role of a queen and I because of my darker shade and so called average looks got the role of a servant. And we were in 3rd standard. I actually laugh thinking what a cheap thinking our teachers had and we actually idolised them 🤣

That 9x AD made me cringe out of this world 🤣🤣🤣🤣

4:21 still cannot belive this movie isn't banned and still played on Television

When i was in 5 th grade, i remember a few of my classmates tore a red piece of paper from the bulletin board and threw in on me. They called me bull because of my complexion and apparently the red paper was supposed to 'trigger' me. I remember feeling devasted that day. Since the age of 5-6, i have been constantly ridiculed for my skintone. My friends never missed an opportunity to call me kaali. Because of these events my confidence was really low. I am still learning and trying to accept myself. It's 2022 but still people keep pointing out to me that, " areey ye to kaali hogyi." I have made peace with the fact that no amount of education or awareness can change these baffling idiots.

I am the darkest in my family, they all called me kali. Hated my childhood. My family will continue to be miserable even with their Gora complexion because they have done nothing else in life. Super proud of my achievements while they have none. So to conclude your looks only cannot get you anywhere in life but your brains will definitely get you the success you deserve. Thank you for the video. You guys are awesome!

In school, while doing any group dance performance,or group singing i was selected but i was kept always behind the first row.Gradually,over period of 2-3 years, i observed and understoodthat my teacher was putting every fair girl in the front row to please audience(parent,guardian and teacher).IT BROKE MY HEART WHEN I WAS INNOCENT KID AND FELT INFERIOR.

black is everybody's favorite color until it comes to skin. - somebody

When it was my first day of school in city life which was probably UKG, no one sat near me and everyone mocked me for being black! So if the children of UKG have such mindset, it raises the question on the whole community!

90% of the commenters here will surely ask for a fair bride..... just a small edit. - pls keep in mind a person can not be forces to be with someone who they are not physically attracted to just bcuz they feel sorry for the other one.. in a relationship their has to be attraction..

When a superstar like Shahrukh is promoting fairness what can we expect.

I am a fair skinned girl, earlier in my school days i had a friend of mine who was dark - skinned. She was new in school and no one approached her coz of her complexion. My own friends were like - usse friendship ki to humse tod dena, initially i forcefully followed that but the things went on peak as the boys also started calling her 'kaali'. I fighted for her and made her my friend, from then onwards she was treated like a normal student. Whenever i remember those scenes of her being discriminated, i feel so bad for her. People need to understand that dark is not bad. It's pretty normal. Dark people can also be beautiful. Beauty doesn't means fair skin.

I have dark skintone but nobody bullied me in school, Maybe because i was the bully of the school and everyone were afraid of me 😂😂

Until people stop thinking black as dirty, there is no end to racism

Once a dark skinned female friend of mine told me that she'll have to achieve more in life to get a suitable groom for herself. Felt so bad for her.

In my childhood , every relative and neighbor used to call me and my elder brother kaala and kaali , one day my brother sarcastically said ,"if you hate black so much then please stop the nonsense of worshipping goddess kali in the name of diwali . From that day no one dared to call me kaali even once. But they used to tease my brother too much by calling him kaala but he was calm and quiet just used to ignore. When he was about to get married , the brides' father after hearing about my brother was very interested in him, but when he saw , he was tanned type , he called off everything. All the relatives, taunted our parents but suddenly my brother came from nowhere with a smile in his face and with a book in gift wrap. Everyone started to taunt him and he said with a smile , that the book is given by his girlfriend Everyone was stunned by this. He came and told our mother , " Sorry mummy but do you have any problems in accepting a Nordish girl as your daughter in law? the whole council of relatives was stunned and at that day, they didn't have any contact with us.

I never understood our society, Why is every dark skinned person treated so badly . When will our society change ?

I will never forgive myself for calling a girl “black” in my class

Once my bf asked me to be grateful to him because he was dating me despite me being brown or darker than him . as if he was doing me a favor !! ......anyways i'm glad it didn't workout 😅

India is changing. Thanks to content creators like you. Colorism is crime.

8:33 what about rajarajachola

1:39 Bruh she changed her freakin race all together....

"Hum kale heh toh kya hua dil waleheh" When I was small I never took this lyric seriously but now damn this is so problematic. The way this song basically tells dark skinned people are not desirable and can only be loved cause of the content of their heart is so so so so so -I don't even have words

I think lot is changing.. I'm dusky and never had any major discriminations .. everyone evenregarded me very beautiful.... and I am glad that I have the original indian color 😍

I think "White is beautiful". I am a dark skin man, but liking white skin in India is a crime today ???? no one force me to say dark skin is beautiful. liking skin colour is a personal choice. and dark skin colour is beautiful this statement some time is a big " HYPOCRISY".

I hv seen many ugly fair people, while beautiful dark people too.. Black or white, it's just a color Mind matters, not color

being a dark skin male isn't hard, but being a dark skinned female is really tough . . . Edit: thank you for the likes, and to this point I would want to add that, being myself a dark male, It's hard for us too. Just that for females, it's more harder for them

Even though I'm a lazy person, one thing I used to do diligently was use all sorts of creams and whatever the elders told me to apply to lighten my skin tone as I was tired of hearing people complain about my it. As expected nothing helped, nobody tried to realise that maybe my "real" skin color isn't a fairtone, but the one I am in right now. Thankfully, I did not fall into this trap and realised that this is how I look, this is how I was created and nothing can change my genes 🤷‍♀️ I have ever since stopped applying anything other than what will keep my skin healthy. I learned to accept myself and have never been more confident.

the funniest thing is that ki vo asian se blonde ho gayi😂😂😂

As a Brown girl I want to share one of my story . Although there are many stories I faced in my childhood and now facing as a teen and it will be continue till my death but this story is something special..when I was in 9th grade I had huge crush on my class monitor it was so obvious that my whole classmates can read it on my face that I like him a lot but kisi ne kabhi mujhse pucha nhi everyone's like ok ..so u like him but he is not your type .. I always thought that his cold /rude behavior towards everyone was the reason but the truth was different. One day at school I decided to express him about my feelings but it gone wrong..that day I was selected in drama for school annual function and I was happy till one of my friend she was also doing in our drama part suddenly came and asked me that if I have crush on someone... I told her happily about him and she told him later .. And when I went back to classroom after practise there was something written on the board "Crow searching for diamond".. That's it.. I hope you guyz enjoyed my story.. 🙂 💔 This wasn't the end of the story He later told me that how unlucky he is that he is liked by someone like me.. 🙃 .

Many say , "She is beautiful despite being dark complexioned!" Feel like telling them "You are ugly ( because of your insensitivity) despite being fair skinned."

I was also get bullied at my school days becoz of my complexion but later it gave me strength n i enhanced my personality with this skin tone only as i realised that skin color is just a part of life ..n if people will judge you on that then I think they wasted money by going school as they are highly uneducated ...not accepting Indian skin tone is somewhere being not appreciating Indian culture as our Hindu God n Goddess have the same skin tone 🙏🙏🙏🙏

Beauty lies in the mind of the beholder.

It's not just in India, here in Pakistan, people obsession with fair skin is endless. If your skin is white, u are consider beautiful, but if ur skin is brown, u are consider ugly. People needs to understand that white skin does not mean to be beautiful, beauty comes from the heart, from the soul, and not from the face

Was that 9x girl also applying that cream on her hairs How she became a blonde?

Jo gift nature ka h nobody can beat that

I think Korean drama ,k pop ,c drama ...etc influencing Indian people so much about fair skin 🤔 .

I remember back when I was in school many boys in my class called me "kaali", they called me "kaali mata" , "blackboard" and whatever black they could think of. I remember I used to cry alone in school washroom cussing my skin colour, and I always hid my frustration and told my freinds I was ok and I didn't mind. But tbh it was devastating for me. It hit my confidence so hard that I stopped doing anything on stage or going out with freinds and anything that would involve interacting any "fair" people. I tried to avoid those boys in my class as much as I could, at a point when I used to hide in my home to skip school, and stopped interacting much with people. My mentality was destroyed and my confidence in myself was crushed, as a result I did so bad in my exams. I developed an inferiority complex and stopped showing myself to people because I thought I was too ugly for anyone to even see me. But now I'm matured and I realized I'm not ugly at all, I feel like I need to become powerful enough to tell these people that they need to stop with such a treatment towards young girls. Being a black girl in India, for me felt like a curse, but now I stopped giving any fuck about that and just focus on myself so that I can help spread awareness about this issue, to stop such discrimination.

1:42 cream se Baal ka rang bhi change ho gya,,,aur jisne wo cream Diya uska kuch nhi hua.waah waah !!

Most important thing is 1. keeping your body fit by doing exercises and eating healthy, cutting fat, sugar and excessive salt. 2. Maintaining a clean body, hairs and your soul. As for skin colour, embrace what u have.

We live in a samaj 🤡 where everyone wants a Gulabi

After applying 9X on her face, her hair became golden, How????

I'm a proud dark-skinned girl. In my schooling days, I used to get into a lot of fights with people who made me feel less of a person due to my color+ being a south Indian. (I was the only one in my batch). Recently, I was having a conversation about beauty with someone and they instantly assumed I must be upset and felt ugly even after telling them I felt beautiful. I'm strong-headed and don't give a damn about it. Never did. I hope everybody gets through this and becomes stronger. :)

Indian books are also responsible for this.

In India it is your skin colour which decides that your beautiful or not.

One of the most underrated channel on RU-vid

I've experienced or observed this since school when good looking and fair kids are automatically selected for more dramas, speeches and other activities or being fair and cute will give you the tag of smart everyone will assume a good looking friend of mine is shareef or more intelligent and even teachers will behave leniently towards him while me being dark and ugly even if I was not in fault or didn't do anything they'll assume that I am mischievous. It's soo deeply rooted in our society.

Before trolling any dark skin girl y'all remember diary milk has more fanbase than milky bar, so never underestimate about your skin colour. It's all red blood inside everyone.

3:43 Fact - jaha dark skin wale log zada honge, people will prefer light skin colour and vice-versa. In Western countries jaha gore log zada hai, waha brown skin colour ko log zada prefer karte hai

I'm from haryana, my cousin who is a wonderful intelligent hardworking girl and the nicest human being I know; she has been rediculed so much for her dark skin that she has lost all her confidence, given up all goals and very sad because of it; I want to help her. my heart brakes when I see her sad because of the discrimination she faces even within family

I used to date a guy back in school , we had a minor altercation and he said that he's ashamed of me cz I am darker than him, I was 15 back then , and decided to not be with a colorist/racist and broke up.

It’s not just Indians,it’s the world!

I'm 16 and have been experiencing this since the day I was born. (My mom told me) I used a home remedy and really thought my skin would change i literally scratched my face with my nails when it didn't work out. I was 6.... Just a little girl. A little girl being called Kali chudail by a 25 year old grown up. I was bullied by every fuckin person around for my skin tone at different stages of my life. I still hear it and ik it'll continue forever. The thing is that im starting to accept it. But ik if I'll be offered to change my skin tone I'll do it . I hate myself for it but the world made me think like that. Please people I'm not asking you to change your type but please do not make them feel unworthy or unlovable. You don't like black it's okay keep it that way but please do not call her a "gobar jaisi dikhne wali Kali chudail" ever doesn't matter she's 6 or 20.

Dislikers are the Brand manager of Fairness Creams

I am a dark skin girl this video really makes me feel so happy....for the first time I am watching your channel ... Now I am your fan... You have researched a lot for this video.. hard workers...

We used to have dance on stage during janmashthami. Ironically our Krishna used to be the fairest student of all and we, the dark skinned organisms used to be the side gopis dancing around our fair Kanha and radha...-_-

My next door neighbour friend broke our friendship saying, that her uncle told her if she plays with dark skinned people, she'll become dark skinned too! It broke my heart back then, but now when i remember it, i get happy i stayed away from people like that.

I am deeply offended by what the politician said about the south indians. I am a south indian and my skin color is non of your business. I live in north but no one ever told directly like him.

When I was in 5 grade, in our annual program the ' Rapunzel and the Prince' Drama was organized. Where the leading character Rapunzel was played by the fairest girl in our class who could barely act and her witch mother was played by my bestie who was dark. She wanted to be Rapunzel.....she was so sad after madam offered her the role of witch mother. I still feel sad for her. She was a child, didn't know about racism.

Fair skin people look preety as simple as that

What wrong did the politician say? South Indians are generally dark skinned, this is a fact. Calling a fat guy fat is not body shaming. It's called speaking the truth.

I am from Bangladesh. Its the same here. I have lighter skin, but my mom is darker. My mom had to face many embarrassing situation for that. People used to insult her with their filthy reaction "how she had fair daughter" Its really disgusting!

The irony that one of my teachers who are supposed to be our "Idols" once told in class that "Kaale Log" or Dark skinned people are not "Pretty". And when I opposed what that teacher said, No one even spoke up in class and found it wrong. Well, eventually the teacher had to accept his mistake in front of class because I spoke up. But what still makes me sad is that not even a single soul in the class found it offending and had the courage to speak up against the "Teacher"

1:39 that cream changed her entire race 💀

It is common and totally fine for a fair person to desire darker tone and vice versa. We all look for the things we don't have

My girlfriend rejected me because of dark skin tone when she left me she gave me this reason.. I'm happy for her because she left me before we get married 😂

That 9X ad made her skin fair to the point she was not even recognizable

I had faced racism,once I was attending family function so there were couple of people who were teasing me"ae kaal ka mata,kali,where are you going " I felt bad and cried whole night inside the blanket, but soon realised that these kind of things should not affect me.let them say whatever they feel about me,I love Myself and that's enough for me.

A person should be judged by his or her actions and thinking but not by skin color, caste, class, race, gender or any other social system.

Bro as a fair skinned guy I always played the role of lord Rama in my school and one of my friend who was dark skinned had to play the role of Ravan ... This discrimination took place when I was 11 ... Then how can we think of a society that doesn't discriminates on skin tone of a person ???

I'm a Kashmiri dude and my gf is from delhi she's having dark skin and she's hot & i love her...

I have dark skin and I have been bullied alot by not just guys but also girls in my school. Trust me guys it all starts from your family. My all cousins have fair skin and I am the only one who has dark skin. In any family function i was the topic of discussion I was highlighted as the most darkest girl in the family. My elder cousin used to call me kaali . I used to complain this to my mother and she used to scold them for not calling me that way even as a joke. So i started to feel insecure about my complexion and looks. Generally boys donot accept the fact that even girls get rejected by boys because of looks. I have been rejected by many guys because of my dark complexion. And then I decided to not let any other guy reject me , i am done and now I donot Even want to have any partner. I will live my life alone. Sad thing is even dark boys want fair girls. So it's not tough for boys because girls eventually like dark skin guys and If he has govt job it's so easyy for him to get the girl of his dream. Dark skin female has to suffer alot. Because boys like onlyy fair and beautiful girls.

I have never experienced colourism in school (maybe because i wasn't that dark). But my relatives and neighbours say lots of things about my skin tone and consider my cousin sister who is fair skinned as beautiful. They casually say a lot of things without even realising that its wrong.

We had "Reception" functions in our school to invite guests to functions. And i really wanted to participate in that. I told my teacher and she said they only select students who have fair skin. I was so upset about that and i was so depressed after that.

Back when Peach or flesh tint colour was called SKIN COLOUR

Logo ke hisab se white skin jyada attractive lagti hai tabhi to ladko ko bhi aisi hi ladkiya khubsurat lagti hai and wo use pyar ka naam de dete hai. Even girls bhi ladko ki skin or paisa de ke hi pyar karti hai. Kuchh log achhe bhi hote hai, aapki soch se pyar karte hai. Logo ka color bhi tab tak hi favorite hai jab Tak baat skin ke topic pe na aaye. Or songs bhi to aise hi bante hai na ki tujhe dekha to ye jana Sanam...pehli najar me kaise kisi ko pyar ho sakta hai.🥴🥴🥴

It's an Asian obsession. Middle East, China, Japan, Korea, South East Asia, etc. all share the same mentality.

I feel bad that even Bollywood ppl does these ads

Let's start a campain of no racism so who all want to be in this campain #Rules 1)will never discriminate someone on basis of colour 2) will never use these beauty creams 3)proud on aur colour and make people motivated that black colour is their pride 4) Will expose the harsh chemicals of these products Jai hind 🇮🇳

We Indian have best skin which is brown only in some. Places like Haryana delhi 50 percent of people are fair skinned and fair skin does not depend on caste it depend on area you grew up

Such a sad society we're part of.