Grounded Theory Qualitative Research Method 

This video is dedicated to the topic of #GroundedTheory - a #QualitativeResearchMethods. It provides detail about what grounded theory is, design/types in grounded theory, Steps in the grounded theory, the analysis process of qualitative data for grounded theory and its implication in business and management.
The material presented in this video is taken from the following sources:
Myers, M. D. (2019). Qualitative research in business and management: Sage.
Jørgensen, U. (2001). Grounded theory: Methodology and theory construction. International encyclopedia of the social & behavioral sciences, 1, 6396-6399.
Glaser, B. G. & Strauss, A. L. (1967). The Discovery of Grounded Theory. Strategies for Qualitative Research. Chicago Aldine.