Just want to add that these pumps are notorious for leaks and not just at the prime plug. I have witnessed the failures many times now. Conveniently warranteed at just 2 years , users are S.O.L. with their failing pumps after that period. A real embarrassment for an otherwise great company.
So your saying it continually runs even when the water discharge side is turned off? Sounds like a bad check valve. Take out the water inlet spring and seal and make sure it is clean and free of debris. Also take out the spring and check valve out if the top prime port make sure it is clean and free of debris.