The new TV commercial begins tonight on KFVE's broadcast of the Merrie Monarch and runs throughout the hula competition The ad, titled "Sharing Aloha", captures the ways we connect through the act of making and giving lei. The practice-- like our brand-- is uniquely Hawaiian, but these moments of deep, human connection are universal. The spot reinforces that it is because we are so deeply rooted in this place that we know Hawaii and can share it with our guests like no other airline. It felt appropriate to launch this new, lei-focused ad in the Merrie Monarch broadcast and just before our celebration of May Day.
22 апр 2014
