Heather is the original writer for SEO who became involved in the industry in 1996 and since that time has contributed much to the development of writing copy for SEO and for users. Forbes magazine described Heather as a pioneer of SEO copywriting.
As a note, if I look tired or bored half-way through this interview, it's because I had a coughing fit during the interview which made my eyes look glazed and no reflection on the interview. Heather was a great guest with amazing energy.
04:09 How classic direct response marketing underlines SEO copywriting
05:52 Starting working online in the mid-'90s
07:49 The Women Talk Business Programme and how that helped Heather get started
09:49 Starting to find the SEO community and meeting Jill Whalen
11:30 Adapting copywriting skills to start writing online
14:05 The skills and position that set Heather apart
18:54 The attraction of SEO rather than online copywriting
20:45 Keyword research tools and techniques in the 90s.
25:35 Connecting with other SEOs as the industry formed
29:18 The reactions from technical SEOs at the time
32:00 The Google Dances at Googleplex, partying hard and meeting Larry and Sergey
39:53 Attending early conferences and favourite events such as SES Chicago
45:16 How SEO copywriting has evolved over the years
51:00 How ChatGPT might impact the industry and what could change
54:55 What skills remain the same and still apply today
01:00 Missing the community from the early days and how cooperation was so important to the industry development
01:05 SEO Pioneers after dark series!
Read more here: shelleywalsh.com/pioneers/heather-lloyd-martin
10 окт 2024
