Here's WHY the new Toyota Tacoma is selling so poorly... 

Toyota must have called. 😂😁

​. LMAO!!!

Like the Prices?🧐

People's concern is the pricing and you didn't mention that at all. Like Toyota, you're not listening..

@@TheBjjones "Toyota must have called" ME: 🤣💀 100%

agreed! I hope no one buys these 4cyl junk

@@archie_bunkernot like the previous gen and all Tacomas prior never had 4 cylinders

@@user-rw7xd7qy3jThere are dozens of RU-vid videos showing these piled up on dealer lots. This shortage business is fake news.

@@alwaysiyi272 those did not have turbos

​@@briancoleman971 those videos are the fake news and misleading. Specially when the new Tacoma is outselling all of its rivals. You sound like failed maga republican politician

Is that why they are called Tacos 😂. I wouldnt get any vehicles thats built in Mexico either.

Mexico is booming with near-shoring investments from Tech to auto-components, and the challenge is attracting and retaining skilled workers. They all struggle with Mexican electricity infrastructure and increasing costs. Mexico is not a cheap production site at all. For many automakers, Mexican factories provide vehicles both for North and South America, so it's a very strategic location. It's very important because Latin American is one of the weakest regions for Toyota. And you missed the most important point of this video (and the Reuters article), which is that Toyota is facing a supply-chain issue in Mexico. Currently, Toyota's production capacity is maxed out and cannot meet the full demands of their customers. Some customers are waiting months for their vehicle whether in Canada, Australia, NZ, Europe, or the US. Despite the current strong demand, Toyota had to lower their daily production target in Japan for FY2024 from 15,000 cars per day to 14,000 because they were working too hard to deliver cars. They realized they were running too fast and it was unsustainable. Toyota's operating profit margin for North America is extremely low, far below other regions. Toyota lost money in FY2022 in North America, and FY2023 was around 3% OP margin. In other words, too much money is taken by the dealership, which is independent from Toyota. Also labor cost isn't a large component in the production cost of a car.

They are even UNDERPAYING their workers IN MEXICO compared to other jobs IN MEXICO.😂 Toyota can go home with this bullshit.

@@yo2trader539 Those are none of the customer’s problems. Toyota needs to fix those problems and go back to producing reliable affordable trucks. The Nissan Frontier has reliable NA V6 and costs far less the equivalent Toyota. There are unsold Toyota trucks in dealer lots in the US even at discounts so the demand is gone.

Toyota is not gouging customers. It’s the new CAFE guideline from the Administration that has to be met. Toyota and all manufacturers don’t have options.

Tundra is experiencing record sales. Highest sales volume since its best years in 2007 and 2008. Initial quality concerns on perhaps 200 2022/2023 Tundras (rod bearing issues, lower seat trim fragility, window seals). 2024 seems to be solid.

@@amggeniuses45752024 Tundra’s are still having issues as well. I’ve seen multiple videos stating quality problems on that MY.

So why is Toyota offering 5000 dollars discount on 2024 Tundra if they are selling in record numbers? Just because they like you so much? No man, get real about it.

@@zemo2332 😂 My dealer actually discounted my 2024 Tundra $8500. I also financed through Toyota at 4%. Higher priced vehicles aren’t selling, period. Inflation has dramatically increased prices of everything and interest rates are quite high. Tundra is in fact experiencing its highest sales numbers since it was first introduced.

​@@zemo2332 how about you get real before telling people for change. Tundra never been massive seller historically and this Tacoma matter is something simple as just supply.yet you are posting invalid and personal propaganda. So shut the hell up

5. 4 cyl

Follow up video soon! 😁

Labor shortage = Toyota isn’t paying shit for wages

​@@wallbangerzsports it's not directly Toyota, it's their suppliers

I've yet to see one on a lot, and I looked. Dunno if that's because they're selling fast, or not being built. I didn't see any 2024 Colorado ZR2's either....until I found and bought one within 2 days of finding it.

@@KirkKreifels Okay. Toyota isn't paying shit for parts so the supplier can't pay acceptable wages.

I have seen numerous videos from other content creators that show rows of Tacomas sitting on lots.

Kirk and the other big names have to play nice and give Toyota-approved news to keep those swanky event invites coming. This is nothing but propaganda man.

​@@JokerG16Yup. The critical voices don't get invited to be the first to release the video. Automotive journalism is journalism just like how the North Korean news program is journalism.

​@@tspidey007Do they post day one reviews of Toyotas?

@@imnotusingmyrealname4566 the critical voices now can use their leverage their large platforms now to make vids about how the automakers handcuff them. we want real news man, not this soft garbage

Biden is ruining the US

Majority of people crossing the border are central and South Americans

Toyota doesnt pay enough so they go elsewhere to earn more, simple as that

Let me translate all of your BS. New Tacoma sales are more than fine and it's just a Supply matter. But obviously you are trying to use this video to fit your bullshit plus invalid personal propaganda.

This is the reality of it. They can make up all the fake stuff that they want, we know it’s all because these new trucks cost too much and nobody wants a 4cyl turbo

@@Mylifeislegendary982-vd3vICope

🎯

100% factual.

Combined with the increase. No way a 2023 TRD OR was $42k and a 2024 version equivalent is $5k more

Yup. Gas, insurance, utilities, food. Everyone wants our money.

@@josejose2100 yeah man.. not a lot of ppl talk about how high car insurance has gotten over the past couple of yrs.

Other than inflation, Toyota is realizing again (like in 2007) they have a maximum they can charge for a Toyota badge with down market plastics and feature content.

Come on, give grace. If he gives the truth, Toyota will stop inviting him to the media drive events

Bingo Bango…Kirk and the rest of the Toyota Media RU-vidrs stopped giving us honest info and reviews along time ago. I came here for the comments…left pleasantly surprised :)

A long*

@@PRoverLand yeah honest opinions aren't welcomed. seems like the only criticisms they're allowed to have are ones that are deemed not that bad. like "there's no more V8 options unfortunately, but! this TTV6 is even better!" it's so...scripted.

i already said what the main reason is, and price was #2.

There could be 135 but it might be the ones nobody wants or it might only be on the lots for 10 days. Or not lol

price ?

Same here. I go to the lot for maintenance on my 09 Tacoma and there are always a few on the lot that are available. It’s not like the rav 4 prime which is rare to see.

@@occckid123 by the end of this year, toyota will have to offer 5 to 6k rebates on the tacoma,which will kill the trade in value of any tacoma already sold.

and 0.00% financing

Not being able to produce them would certainly be the biggest problem.

based on what i am hearing, nobody wants the turbo 4 cyl. then there is the sticker shock. then there are the hundreds of real reviews talking about problems and ACTUAL MPG and poor quality. nissan frontier sales are up, tacoma sales are down. Toyota screwed up big time with this mexican truck. the new CEO needs to be fired.

@@billw8476 Other than the comments section on RU-vid and from your "buddies" where are you "hearing" this? When a previous model ends with high sales, and there was low inventory to begin with, wouldn't it make sense that it would be difficult achieve the same sales numbers while you are ramping up a new model? It likely takes a month to get that line up to full speed so Toyota would be in a behind condition right out of the gate, no? And if you compound that with the reported labor issues (if they are true), it would seem to make sense that sales would be down. I'm not saying any or all of the things you mentioned are, or are not true, just saying maybe give it more than a few months at full production? Additionally, what does the new CEO have to do with decisions that were made years ago?

@@ytj22 well crafted response, but in error. read my initial post.

"people voting with their wallets"........Biden will lose, and maybe the v6 will be built in front of that 8 speed, which would make EVERYONE happy.....give that some thought.

I'll take the turbo engine over the weak v6 anytime. But I will not pay 15k more for a truck made in mexico. In particular when toyota reports that their profit for this year is up 87%. That's profit not revenue. That's basically toyota doing its own "market adjustments" at the factory. Hell, you could sell it with a V12 for all I care that I'm not going to support this level of greed.

@@cmdrls212 Good point. The V6 is not weak put just it's not fast. Time will tell if will last but base on my 20 plus years on the car industry turbo engines don't last near has long has non Turbo. Moreover, the maintenance is higher and more. What will happen is that many customers will go to others brands like the Nissan frontier that sales numbers are up by 10%. Time will tell.

The problem isn’t turbo engines or price (I mean they are, but not in the context of this video),the Taco isn’t selling because they can’t build them fast enough.

Told what? It's a worker and supplier shortage causing a production stoppage. You obviously didn't watch the video doofus😂

New motor is far more efficient and powerful than the previous one. Besides the new smog regulation is the main reason why not just Toyota but all auto manufacturers are making adjustments

Yeah i chose a 4r for this reason. I can get a little utility trailer if i really need to haul.

Great call. Titan is good too

Even the frontiers are too expensive right now.

I recommend the Nismo suspension with Nismo upper control arms. Makes a good truck great.

@@TheAverageFisherman99 Too expensive? dude, you could get a loaded Pro-4X for like low 40s out the door

You're right. You'll pay $65k for a hybridized 4 banger lol jk

Hope thousands and thousands of loyalists will do the same. Only then, Toyota will be forced to bring the prices down…way down.

I’m on my 4th Tacoma now. I bought a 22 SR5 and I haven’t been real pleased with the rough and noisy down shifting when I decrease speed. I never experienced it with the other Tacomas. Also my 22 is nothing but plastic inside and out. Lower quality materials used than my other Tacomas. I definitely won’t be buying a 4th gen Tacoma.

Im loyal to thier 3.5l naturally aspirated v6 the v6 feels betrayed and is laughing at the 2.4l

Build that wall!

They don't get paid $20 usd equivalent. It's around $2.74 an hour...

@crxracer805 that's still only around $30 usd a day and I personally know several people and they earn anything between $240 to $380 pesos a day working for chinese plants in Mexico. They did raised the minimum wage recently but is not like they're going to double wages overnight or anything like that.

man not a lot of ppl talk about car insurance...

Insurance is a scam, it should be mandated as not-for-profit. Plenty of great examples of non-profit pooled insurance out there (not in the US unfortunately). The best and most affordable insurance I've ever had was government supplied non-profit. At the end of every year they had to (legislated) return all excess premiums to those that had no claims and no infractions. With every POS vehicle out there costing absurd amounts, certainly the insurance to repair / replace those over-priced garbage cans is going to get more expensive. Then you have manufacturing and service labour thinking they're doctors and the recipe for unconstrained inflation is written.

Maybe it'll bring the pricing backdown. 🙏

This is a good point

Yup $40-80K for a 4…. Pass.

Frontier is still my favourite!

You are wrong and that's ok

No one with any sense are going to switch to Nissan, they are junk.

​​@@timalan7406 Mr fake macho man/propaganda chief. Still creating non existing issues. You are such a punk. How about you keep that big mouth shut with glue

Reliable turbo? Oxymoron

@@thomaskim5008 what are you talking about? Volvos and Saabs go 300 to 500k miles with turbos? It can be done but most people still remember Dodge and Ford turbo engines from the 80s and 90s. Sure ecoboost engines are still garbage but GM isn't Ford.

Don’t forget reason number 4. . . . Price

I've seen two new Tacoma engines built in Mexico making ticking annoying noises either in timing chain or valvestrains.

Que te hicieron los. Mexicanos randy 😂😂😂por algo todas las marcas americanas emsamblan en México.... Calidad precio... Y para tu información tacoma lleva 8 años ensamblandose en México el modelo trd sport.

Gente ignorante. Ni saben lo que alegan.

@@linkgroot3577 Quality issues are what I have read and heard about Made in Mexico Tacomas. Not my opinion, just what the mechanics and reviewers say on RU-vid. And like what you hear and read in the media, only believe half of what they say. So, it's a personal decision on my part to not buy a Tacoma, because I don't need one.

Do you have a bloody problem with Mexico and Tacoma or 4 runner is a bloody a truck.not a Prius

Why shouldn’t anyone take issues? I would prefer it be made in Japan or US.

The previous gen Taco was made in Mexico. Do you have a problem with that gen as well?

@@notsodelusional agree. These people nothing but hypocritical and delusional people.

@@notsodelusional yes

I’m sure they’ve never thought of that! They’ll probably read your comment here and submit the idea to the CEO!

But that’s not why it’s not selling tho, there’s just a bunch of production constraints

😂😂😂. Those videos are wrong and misleading. Obviously people like you will believe anything

@@Mylifeislegendary982-vd3vI Ok misleading how? like they used CGI and lined up all those truck lol

​​@@thrash123ful that is because the new Tacoma outsold all of its rivals and they show some tinny micro amount then people like you take the bait.🤣.lol

@@Mylifeislegendary982-vd3vI But its not lol read the Quarterly midsize truck sales.

@@thrash123ful 1.TACOMA 21.558 2. NISSAN FRONTER 19.744/ 3-COLORADO 14.922/ 4- GLADIATOR 12.989/5-RIDGELINE 11.296/6-CANYON 5.484/7 and Worst ranger 1.918. I don't think you can read numbers or something otherwise what the hell is wrong with you

Buy a last gen v6

@@MarkHoover-dv7mf that’s definitely an option. However, the dealership strategy right now is to hang onto those to see who wants those versus the new ones that come in and then price them accordingly. So another words, Those prices are not moving for a bit

Got mine last week 3rd Gen off road 6 speed manual from a dealer. Very hard to find. Didn’t get the Pro because they are too over priced. I would never consider the new ones.

We don’t want luxury trucks at all. Too many trims offered and too many colors but never a base model on any dealer’s lot. You notice some colors are premium price. I will keep my 22 Tacoma to the bitter end.

Doesn’t excuse the problems whatsoever

Yeah but, you're no longer driving a truck.

@@timalan7406😂 facts.

@timalan7406 I don't care, just like the other 95% who don't use their trucks like they are meant to be used. It's just a daily grocery getter. 😆 I saved 12 thousand dollars and even more on the future mpg. It still comes with v6 and not a unproven turbo.

Prescient observation. Sticker shock will be their issue, period! 4-cylinders/Made in Mexico/Turbo and these other esoteric issues are lost on the bulk of non-enthusiast SUV buyers. Heck, it basically replaced the 90's minivan for many households.

Pricing is more or less same as competitors Engine is an online 4 which is in-line (hehe) with other standard in the segment barring frontier and ranger raptor May or may not be more complicated, yet to see True there’ll always be first/second year problems It’s not the only vehicles made in Mexico

And looks nicer also imo. Pro-4x is a nice truck.

If the Nissan came with a stick I would buy one in a heartbeat.

No, Toyota customers are not going to jump over to Nissan. They just start buying used Toyotas.

LOL. Good luck with that.