High Impressions in Organic Search, Low Clicks: How To Fix It?

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A viewer asks, "We are getting a high number of impressions in Google Search Console for a page that is highly relevant to our business objectives. However, we aren't getting much business from this page. What is your advice?" If you are getting impressions, that means the page is being seen in organic search results. If you aren't getting qualified leads or business from this page, it is probably one of three things:
1. People are seeing the page in search results, but aren't clicking the result. If the page is your top performer in impressions, then it should be your top page in Page Views in Google Analytics. If the page is not the top page, try changing the meta description (or possibly the title tag, though I would hesitate to change that too much, as the title tag has a big effect on SEO).
2. You are getting clicks, but people aren't seeing what they expect to find for that query. Make sure your page lines up with what other pages in the search results have on the page. Users should be able to complete the task they are trying to accomplish (get info, request a quote, book an appointment, contact your company, place an order).
3. You are getting page visits, but the contact form is not working properly. Make sure that you can properly receive messages from your contact form.
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Опубликовано:

29 сен 2024

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Комментарии : 9

@cookiedough124 Год назад

hi hi! may i know why do we get high impressions on certain keywords but when i cross reference on google keyword planner it has low to no search volume?

@LockedownSEO Год назад

Because Keyword Planner is not accurate, those are estimates.

@narayanchawda647 4 года назад

Thanks John for sharing this valuable piece of information, and I have a query what I want to ask to you related to this issue that if my website have already been optimised meta titles and descriptions with potential keywords what would I have to do as next step? because of this issue I’m not getting enough traffic from my website and in October month as per GSC my website average position is 37.6 and average CTR is 0.6%. I am expecting your response to resolve my query. Thanks in advance.

@LockedownSEO 4 года назад

Hi Narayan: If you've optimized titles and descriptions, take a look at what is on the first page of Google for the keyword phrases you are trying to rank for. Is there a discernible pattern to what appears there? Does your page fit the pattern of results on page one? Google may be ranking them higher because they allow visitors to complete a task that your page does not. Task completion can be different things (get info about a subject, make a purchase, book an appointment, contact the company, calculate an amount, get an answer to a question.) Your page must match the same patterns of task completion, search intent, and general page content as the top ten pages.

@LockedownSEO 4 года назад

@Darrin Holtz Hi Darrin, thank you for helping. If I understand them correctly, they have title tags and descriptions. I don't believe they are using the meta keywords tag (I could be wrong), but yes, search engines haven't looked at the meta keywords tag for years. It only helps your competitors see what you are trying to rank for. Hope you are having a good day.

@Eliiviz 4 года назад

Hey John , I Have Audiance Rentention 74% And Watch Is very High On one of my Video , still no impressions ...Please help me

@LockedownSEO 4 года назад

If you are getting no impressions on your RU-vid video, but getting views, they must be from social media or direct views. The first 48 hours after you upload the video is when you really want to push the video on social media and to your friends and email list. How the video does in the first two days can determine how RU-vid pushes the video later on. If you're getting impressions but no clicks, consider making a better thumbnail image, changing the title of the video, and filling out the description of the video with 3 hashtags (the first 3 will show up in RU-vid search).

@InbredRengade 3 года назад

I have high impressions but my serp listing is on page 10, how does that work? Surely not that many people are going to page 10

@LockedownSEO 3 года назад

You should look at Search Terms in Google Search Console, and see if there are other possible keyword sets people are finding that page through. That can be a source. The impressions are coming from somewhere, it may not be from the keywords you think they are coming from.