High Prices Are Putting Jeep Out Of Business! CEO REACTS! 

If I won the lottery $300million ,I still wouldn't spend $100k on any vehicle especially Stellantis

I used to work at one of their dealers and asked 5 years ago WHO TF they plan to sell them to?! Now, even Jeep loyalists can't afford then. They're demanding luxury prices without luxury quality

My goodness, car manufacturers are so out of touch

$130,000 for a Jeep Wrangler?😳🙄😲 Like my Mama use to say to me, “boy, are you crazy.”

Imagine 50K for a piece of crap Compass, I can't believe people would even look at these things.

That jeep compass competes with a RAV4 at 4Runner prices. Stellantis are out of their minds

The idea they have not fired this CEO is pure madness

When Jeep prices start approaching on Porsche 911 prices......... you know something is out of wack. Im not kidding.

This is simple. You cannot keep charging luxury vehicle prices for vehiclss that aren't luxury. Most working Americans cannot afford this shit. I'm an electrician for them and its crazy the stories I hear from these idiots with their car notes. One dude is LEASING a 6 cylinder Ram for $925. A damn LEASE!!!! This is friggin dumb. The auto industry is so damn out of touch on all levels. There is no way I would even consider buying anything we push out the door.

There is not one stellantis product worth a 100K i had work there for 15 years and every part of the car is made cheaper(overseas) and the quality has gone way down

That CEO believes his own shit...

30k is absolutely pushing it for a vehicle

i wouldn't pay more than 35k for a jeep wrangler cause that's all they are worth. I can't believe how any company would charge that and think "yeah people will pay over 100k for this". CEO's have the worst business logic than anyone i've ever seen.

I'm not buying shit from a company where the ceo doesn't even know English.

Finance major here (I work in corporate finance and build models) just buy a Toyota Corolla used (4-5 year mark) and then ride it for 5-7 years…I promise you’ll be richer than any of your neighbors.

Let them Rust .

I said this 3 months ago: "It seems Stellantis is working hard to shut down CDJR"........

I feel like when I hear a guy with an accent talking about my American jeep vehicles kind of makes me sick. I have a jeep and love the brand but they are killing it with these high prices and poor quality

A wrangler should be 28k tops

Stellantis is so out of touch with reality.

$150k for a jeep I would rather buy a condo or a house. Stellantis is trying to hard to get those expensive European car prices. Companies cutting off their cheap source of entry level cars is also a big mistake. Every automaker cutting off their entry level automobiles are smoking something really cheap.

When all else fails, build simple, rugged, capable, easily repaired, affordable, utilitarian Jeeps, rather than luxurious school buses. 🎉

A European leading Jeep? Let's start there, what the hell does he know about the Jeep culture? The last jeeps in Italy were storming the beaches of Anzio.

Let ‘em rot on the lot. JEEP = Just Empty Every Pocket. 😂

First RU-vidr I've seen, who actually mentions that OTD price, you have earned a subscriber. It has always bugged me how all the other one say - oh , MSRP is $55K so at least it's not $60K vehicle... But it is over $60K vehicle with the tax and the inevitable dealer fees. Keep up with the real pricing man !

They would rather destroy inventory to keep the prices up

No wonder 25% of Canadians are now below the poverty line. Ridiculous prices

As far as I am concerned they can sit on these vehicles. Companies have walked away from the common, everyday customer which is the largest market and now its catching up to them. I miss the days of buying a simple, reliable car at an affordable price.

Nissan quality with Lexus pricing. LOL.

Your car is not a home. Cars are to expensive

I paid about $60K for my Wrangler late last year...when I told my wife, I was sure we were gonna part ways. Not because of the money but that I would pay that much for a Jeep. She said I was dumb as a rock...she's asian. Didn't even know she was familiar with that saying.

$130,000 for a Jeep? Stellantis must be sprinkling vintage Jeep paint chips into their lines of coke.

We traded our Rubicon about a month ago…While we enjoyed it, it wasn’t practical and I wasn’t waiting for something else to fail out of warranty…I kid you not, the thermostat housing failed with less than 10,000 miles on it… Coolant everywhere…Fixed under warranty…

I’m semi retired and have worked at a Jeep dealership for 7 years.I just bought a Buick envista for under 26k.A compass with the same equipment is over 34k. I don’t have all wheel drive but I don’t need it. The price difference is too much.

Cheep Cheep Cheep!🤣🤣🤣

wait...he started eating cat food BEFORE he gave the truck back? Maybe his money problems are due to lack of intelligence...

I owned a 1998 Jeep Grand Cherokee 4x4. It was in the shop for transmission problems, more that in my driveway. I soon traded it for a 1999 4Runner and never went back to Jeep again.

The problem when people making $40 million a year decide what an affordable car payment is.😂😂😂😂

I would gladly pay $100,000, or even MORE for Jeep. What a steal! I mean…$100,000 for the WHOLE… ‘company’. For a Wagoneer or a 392 Wrangler? Absolutely Ludicrous! Thanks for the video.

They have no base jeeps at all. That’s the problem

How about giving us a 2 door with a 4.0L straight 6, striped radio and 4x4 only... make $23k that's what we want

Banks give loans over MSRP and for 7 or 8 years is not helping. As long as people continue to buy these overprice vehicles the price will not change.

Fire every top level manager and start over!

Great share! I used to want the Jeep Gladiator, but the price was so ridiculous that I never looked back into it.

The jeep CEO doesn't give a 💩 about selling junk at 3x the of what they are worth

lol I'd love a Wrangler but due to the pricing there is no way I'm buying a new one. They were always expensive but there were some affordable ones but now they are just all out of reach.

They are not Ferraris!

About a month ago I was following an F-250 basic stock truck with a flat bed on the back. I call a farmer truck. Brand new no plates. He hit a small bump in the road and the right wheel started shuddering. Came apart and the whole wheel assembly folded under the truck and came to a full stop. If the suspension on a F-250 could do this. Imagine the cheapness in what they are building now.

Market is building to a perfect storm. - Dealers are seeing fewer people willing to pay these prices at current rates (with or without additional markup). - Many of those that bought/traded-in at the gouging peak in 20-22 (who may be interested in getting new again), are more likely to be underwater on their current vehicle. They'll either elect to hold onto what they have, or risk going further into debt. - We're already seeing a tightening in the used car market. Smaller lots typically rely on third parties for financing. It's getting harder to for them secure loans for customers these days, which will help drive prices down.

I own a 2013 wrangler with 327k miles. Just developed a bad head gasket i believe..still troubleshooting. Just bought a new sierra 1500 elevation for about 58k out the door. My down payment and their 3500$ cash rebate helped a ton. I will say...no wrangler is worth over 50k. At best the 392 should be around 70k. Its all hard plastic as far as interior goes which is necessary for said vehicle. If your gonna sell wranglers for 70 ok to 140k ....they should come with radar absorbent paint, night vision, run flats, beefier undercarriage bracketry, dana 60s, bulletproof doors and windows. If your paying over 50k youre getting robbed. Its utalitarian vehicle....

Personally, I love my 2009 Patriot. I purchased it new and paid it off in 2 years. It is stripped with only an am/fm radio and air conditioning. It has the 2.4 L engine that has a timing chain, not a rubber belt. Apparently, Jeep got rid of the Patriot because it had old tech. That's EXACTLY why I love it. I love the fact that my friggin oil change last week cost me a messily 20 bucks!

As far as I'm concerned ,I want function over form and jeep isn't reliable

You hit the nail right on.

@4:51 - One of our cars is a 2008 Lexus RX350 AWD. It has every option except the Martin Logan sound system. It went out the door with a sticker price of $47K and change (I still have the original dealer ticker in the glove box.) We got it at 134K in 2017. Paid $10,500. We got a WHOLE LOT more car than any Jeep. Hell, we put more miles on this USED Lexus that a Jeep would do in a lifetime. We have put well over 100K on it since we have owned it.

Jeep may not be around in 3 years. And I won’t cry.

i got rid of an 2018 wrangler, was gonna have problems i could feel it

Whoever is running Jeep must've gone to business school with the guy who runs Disney/Marvel.

Someone traded there wagoneer into my dealership and he was given 49k. It depreciated about 70% in just over a year

I'm sticking to my 1942 jeep. Restored for 20,000 top to bottom front to back. 134 L head with a three speed. Don't have to worry about it being stolen because most thieves can't drive a manual transmission 😂

If Stellantis were smart they would scrap everything but the wrangler and ram pick up. It’s all garbage quality, but people over look it for those two models. Make it their own brand. Still need to lower prices 30%.

The $100K tag price comes with "Technical service bulleting 31-001-19" from 2013!

What made Dodge/Jeep/Ram so popular was cool looking cars with modern looks inside and out at a price better than their competition. I had a loaded rebel that I paid low 60's in 2020. I had a 2020 Power Wagon with EVERYTHING in it. paid 73. Both these on Canada's build and price are OVER 100k!!! Obsoletely ridiculous. 2025 BigHorn for 78k!!! They killed off the beloved HEMI, an amazingly branded engine. So they essentially killed off everything that made them popular and replaced it with delusional pricing in a Canadian economy that's failing due to poor leadership. There is absolutely no way I am paying these prices for my favorite brand and their sales numbers show that I am not alone in feeling this way. I am in automotive sales and I can tell you there is another side of this that I have not seen being discussed. All the talented sales people and managers in Dodge stores are leaving. No money in it anymore. Stores here in Ottawa that used to sell 80 - 140 cars per month now struggle to sell 20-30 per month. It's a disaster and from what I see with their 2025 pricing......it's about to get much worse.

Very Nice video. A lot of those cars on that lot should still be there three months from now.

I just bought a Kubota tractor for 40k. 54 hp. It will earn me money and pay for itself in 1 year but i can wright it off for 10 years. I will plant 5 acres worth of palm trees at $25 each and look to sell them for $500 in 5-7 years. It's a side business which gets me a tsx exemption on my personal acerage.

4XE, the model no customers ask for and don't want to pay extra for. And the European CEO has no idea what people expect from Jeep, his idea may not match the customers ideas. The price points certainly don't.

$130,000k for a jeep??? I got my 10 acres of wooded land for less than that!

There are still new 2023 wranglers in the Chicago area, the sales have really plummeted They’re not iconic anymore and the younger generation could care less about a Jeep

Stellantis isn't going to survive their pricing, I don't know if any car manufacturer will. Labor is one of the largest costs of vehicle manufacture, when you consider benefits, retirement, etc. The unions are killing auto companies. Just wait until the new wage increases hit and prices REALLY go up. They think they aren't selling now? With a 40% wage increase it will bury the big 3.

The CEO thinks we are stupid. We prove him right by buying his unreliable, overpriced crap.

That 4ex getting 49 miles of use is hard to pass up for an extra $5k plus. I have a TJ still and won't pay the high prices for a wrangler. The Dealers aren't talking about why, but people are obviously paying.

When the vehicles don’t sell, then they stop -limit- the production. Layoffs at manufacturing plants and management levels. Dealerships go out of business. They will start selling direct to consumer. People still buy vehicles they can’t afford just to look good to their neighbors and people they drive by and in traffic.

Pepto bismol pink fits the perfect vibe

I'm the biggest jeep fan !!! I had 8 jeeps in my lifetime...price is way to expensive and I will never buy a jeep over 30k

A key point often missed is these vehicles are simply not worth the asking price. The cost to value is simply not there. Car prices should be cut in half at a minimum.

I rented a Jeep Compass in Germany. I practically got run over on the Audubon. No power and it smelled like it was burning up. $49,000 for that hunk of junk.

13 labels to describe bankruptcy as nobody wants to spend that much in a jeep

Because they are not updating the limit of the "luxury" tax, everything is going to be taxed as a luxury at some point. People should have honestly seen this when it was introduced. Inflation will just bring the luxury tax to everything you buy over time, just as intended.

Ok so these are Canadian prices. Right now you can buy a 4 door jeep wrangler for low 50k Canadian which is high $30k US. So while some of these are very expensive. They do offer more affordable ones too.

Keep in mind that many families need 2 cars. So 2 jeeps can cost over 200k! That's a condo if not a small house.

Jeeps are beautiful. Jeeps are fun. Jeeps are reliable enough. Luxury they certainly not even close. A wealthy successful person, the type of person that could afford $130,000 vehicles, it’s not dumb enough to pay that much money for jeep.

Ive had jeeps for a long time but i traded my jk for a 4runner just because honestly cost is cheaper for a 4runner and more reliable than a new wrangler. Id love for a new rubicon but I’m probably going to just build a tj/lj for my deeper offroading adventures

Then lower the prices

If you're silly enough to spend 130k on a jeep wrangler, I would suggest just spending the extra 30k and get the Cadillac Escalade v series 2024. It's only 160k I think and it's waaaaaaaaaaaaaay nicer a vehicle in general, its engines are hand made per truck. Or you could go electric and get an Ionic 5 for 66k and get motor trends car/suv of the year for 2024.

Somewhere in the Stellantis overseas boardroom are a bunch of suits/ties imagining selling old green Army Jeeps for 100,000.00. Sign me up! LOL

Screw these car companies! They could easily make affordable cars. As I mentioned earlier, there's nothing wrong with my 2009 Patriot. Jeep could still make a simple car like that if they wanted to. make it quality! A car doesn't need to have power everything, hybrid/turbo, etc. My only regret with my 2009 Patriot is that I didn't get the manual transmission.

Are these dealership mark ups or does jeep think this pricing is valid.

Finally, someone is saying it. I hate all these other cartubers be like "omg, these cars aren't selling and whhhyyyyyy" because it's so f*cking expensive. It costs over 100k for a vehicle really worth 15-20k brand new.

Stellantis is pretty much trying to force the European sales model onto the US; reducing the number of dealerships and offering exorbitantly priced, yet basic, vehicles. Disgusting.

Bought a new 4 door RHD in 2016 $33,500. ... it's had constant problems. Replaced the engine. It's been out of service the last 3 years 😢

Crazy pricing. Let em sit!

Freedom to drive it to the nearest soup kitchen, of course.

I was going to upgrade my 2011 Sahara wrangler, 86,000 dollars here in Canada for a new one, like you say after taxes wow way to much for a jeep. I put 6000$ dollars into my 2011. Way better value.

If car prices go up, the insurance for those cars will also go up.

About time. Bring on BYD. Force them to wake the hell up and build vehicles people can actually afford.

Insane prices for whatever vehicles

These car manufacturers are so out of touch with the average consumer. They somehow think that the more features that they place on their vehicles that the more that'll entice people to buy it. They fail to see that the overall price of the product is even more important than the overall features of their vehicles. Only foolish people would buy a vehicle for all its great features and then have to struggle to pay for it.

I'm predicting...since Halloween is coming up in October...manufacturers of Halloween face masks will make one with a "Jeep grill" on the front!

I find it funny that while everybody is blaming it on raising prices, NOBODY wants to address the real problem After operating cost have been deducted from the gross earnings, Managements over priced salaries, their bone us money, dividend payments AND LABOR WAGES are divied up. Labor being 1/3 the equation that makes the company profitable is thought of as a burden and not the 1/3 partner we are. UAW laid down the gauntlet, it is up to the rest of us to say enough of treating us as a burden and treat us as the equal we are in the big picture. Or, they can come down from their ivory tower and do the work themselves.

Kia steps in with the fully loaded souls for 25k. But we don’t want them. We want the big expensive ones to look cool and be more comfortable

These people are higher than snoop and Willie combined