Hip-Hop Is Dying, Thanks To This... 

I went to lil rt concert and slowly realized everything wrong about the hip hop industry. everyone knows he should be in school but we made him successful for his virality/wow factor. (Age)

It’s because hip hop is to focused on being “the song of the week” instead of actually making a generational banger

“We went from artistry to aesthetics” it’s crazy how bad it’s gotten! It’s not even about talent and lyricism anymore

I love the designation of “laziness” for modern day hip-hop cuz it’s so fitting. With the exception of a few artists I’ve watched this entire genre fall into a state of complete embarrassment: corny / juvenile lyrics, hyper-sexualization, and an overall lack of substance. But younger folks continue to eat this shit up so the talent barrier to entry is at an all time low…

this video has encapsulated every thought I've had about tiktok, mainstream music, and oversaturation since 2019. Nobody has fun anymore or any unique identity because theres a power vacuum with labels

That foolishness ain't Hip Hop. That commercialized garbage from 14 years back till now is a hot mess. No bars, no purpose, no sense. Unsigned artists have an opportunity to grow so integrity and make a stand for excellence over promises of money and fame that may not be delivered. 😊

I'm an European metalhead who as a kid listened to Kool Herc, Run DMC, Public Enemy, De La Soul, Tribe Called Quest, loved the jazzy grooves of The Digable Planets. I kinda dropped out when gangsta rap took over in the nineties. And those acts really couldn't compete with Rage Against The Machine's killer debut anyhow. After that, from what I picked up through pop culture osmosis just came off as fake and manufactured. Like it wasn't a hip-hop song but a jingle for a brand, the brand in this case being the performer. Well anyway, metal went through a similar phase. And then about a decade ago powermetal exploded for some reason and now there are so many unique and creative metal bands around, it's awesome. Europe embraced the cheese and has gone full on comedy/party club metal _(Fleddy Melculy, Electric Callboy, Nanowar of Steel),_ in East-Asia the women are absolutely slaying it across the board _(Aldious, Lovebites, Hanabie, Nemophila),_ and almost every country now has some traditional folk metal thing going on. Polynesian trash _(Shepherd's Reign),_ Indian nu-metal _(Bloodywood),_ Mongolian throat singing groove _(The HU),_ and everything in between that you can think of. The passion of these people is off the charts and i'm loving it. Hell, even the old farts who pioneered the eighties are kicking some musical ass again. Metal has never been better. Pretty sure hip-hop will have its own creative renaissance in the coming years. Just like the Universe, people abhor a vacuum.

I've been into hiphop since 1995. For as long as I can remember, people have been saying today's hiphop is shit and that hiphop is dying. It's not. Tiktok will not kill hiphop. Kids have always shaped mainstream hiphop. There is still awesome music being made, and that will continue being the case. Tiktok won't kill hiphop. Twitch won't kill hiphop. Twitch influencers don't know who Killer Mike is when he wins Best Rap Album. Hiphop doesn't need those idiots. Hiphop has always been appealing to kids. Kids don't have very good taste. So hiphop will always have shitty music getting popular due to kids. This has been true for at least 35 years.

Hiphop is being rebirthed! At first its ugly, then it will grow into something beautiful (over and under the surface of visibility to the public)... Outside the tiktok bubble... hiphop is flourishing out of my perspective Over the last few years there have been more freestyle/breakdance/graffiti happenings than ever in my area. For me its not only about whats on the mainstream.. The ones that know, do know. REALNESS BEEN POPPIN UP

Alot of music today is 🗑. It isn't Hip-hop R&B 😂. I'm a 90's chick, I only listen to early 00's & 90's music. Sometimes 80's. You're so right, artists are truly extremely cocky & annoying. Most of all the songz out in this era are Samples or Copycat songs. I'm sorry all of them. Honestly it's not about the lyricism, but more about the talent & looks. It's sad. I truly truly wish we can go back in time & get true Hip hop R&B back...!! I am glad I went back to the early 2000's & 90's jamz. Great video, glad I came across your channel.

Came here on a recommend from F.D. - not disappointed. You've got that radio voice which makes listening fun. Speaking on a topic that I've felt hard for a while helps, too 😂

OMG KyLee this overview of Hiphop was so Dopeeee , Finally someone who can articulate important topics and time periods in hip-hop is such a breath of fresh air my young sister ♥️♥️ I appreciate your awareness and passion and conversation starter material for many platforms .. this topic is such a wake up call for our world and culture !! Stay true to your passion and raising cultural awareness as art is concerned you definitely have a gift for literary analysis and so much more!!!! I’m proud and look forward of getting to know you More -Ma Chrissy ❤❤❤❤❤

I agree. I make hip-hop instrumentals. The market is over saturated. That's why I look for more underground artist.

YOOO nice quality content! Keep having fun making these vids and you will go far

Very great video! I’m glad it found me. I love how you touched on the different hip hop eras and it’s refreshing to know that I’m not alone in being tired of the same redundant microwave music.. you got yourself a new subscriber. Hopefully they’ll be more of these videos cause this is definitely your bag 🫶🏾💯🫡

just stumbled across this, u criminally underrated keep it up💪💯

This was a great lens to look through. I'm twice your age but have been sitting in studios making all genres of music for 25+yrs now. It's definitely changed/is always changing, especially here in Toronto.. +1 great vid.

What a fantastic video!! Im so glad this popped up!❤

This commentary is very well done. I’m really impressed, especially for your age. Salute to my Caribbean sis. 🇯🇲✊🏾 Subbed.

Absolutely, love to see the younger generation aware of the history. Keep up the good work Ma'am.

This was really good plz keep posting you’ve got a new subscriber right here ❤

I love your editing and presentations!! Chef's kiss 🙌🏽

This is great brody keep it up👍

This a well put together video fr

u r so concise and easy to understand. thank u!

Thank you for the video ❤

from 2020 - present theres been a distinct "rage" sound with jarring synths and heavy bass being the basis of the production. and with melodic quick and witty lighthearted bars being the norm amongst the artists' approach . with artists like carti, yeat, sofaygo, ken carson, destroy lonely, trippie etc pushing it forward since then, its kiinda insane to miss this tbh

Im not a musician but an artist and yeah, social media makes it feel like figuring out how to make 'satisfying' process videos is more important then the actual art. Its exhausting that now the lowest common denominator is figuring out how to turn your skill into short form entertainment. Like i cant just be an artist and stick to that , i have to learn to record stuff , manage social media, upload things on certain times, camera angles, whatever.

Fantastic video, I just subbed! I'm so happy to see more people calling out the hip hop is dying rhetoric I'm seeing. Sure, mainstream hip hop is fucked but so is the mainstream of every other genre. If you're looking for some alternative rappers making great music give these artists a spin: Denzel Curry Slowthai Kenny Mason Saba Smino Femdot Little Simz McKinley Dixon Freddie Gibbs Jean Dawson (not really hip hop, more hip hop adjacent) Flatbush Zombies (this is a group, check out their solo work too) None of these guys are new, they've all been making music for years now if not decades. Great hip hop is still being made everyday but, as Kylee said, you gotta find it.

Appreciating cultural value in many art forms taking a nosedive in this era rn

I love the production value, content, and your personality! Great video… subscribed! 🫶

you briefly mentioned cadence, tone, lyrics, rhythm, dedication, consistency, versatility, passion, and talent. Check out Armand hammer.

Stumbled across your vid. Excellent summary. Keep it up 👍

You should read the book Kill Your Friends by John Niven, of you havent already. While it is a gritty fiction novel, it does provide some interesting perspective on music as a product, through the executives eyes. Takes place in 1997, really heavy read.

This whole video is something we all never knew we needed ❤️ thx

Keep yo grind ❤

I'm hardly 2 mins into the video but already subscribed. Ur a natural at this, get it honey! 💛

This is a super well done vid, facts all throughout

FD signifier brought me here. How in the hell do you not have 960000 followers! Keep up the great work

I love these video essays with my whole heart, but yes bodies of work take time and songs use to be 7+ minutes long, I can not bare the newer material 😩

Awesome production and analysis. Well done. 👍🏼

I Like the structure and flow of your video

As a music commentary creator myself, I really really appreciate this. What I would say so far in response to "what era/phase" are we in right now, I would categorize it as "Identity Crisis" AND/OR "The Micro-Star Revolving Door"

I like listening to rock, so this video offers a new perspective in a different "corner" of the music industry. Very informative, and I really like your voice!

I love your content sis! you also forgot to mention the hyphy mac dre era which is also very important to rap

I don't normally sub to non-gaming channels, but I felt super compelled to drop a sub! Keep it up!

This was so well done

Subbed as soon as you mentioned Kool Herc❤

Fantastic video, wall to wall info. As far as the fix, it has to be destroyed first. Mainstream rap needs to fall in order to become solid again.

That why I listen to vinyl makes you sit and listen. No streaming no tic tok no radio. Just find new music and enjoy though I know. Great break down keep up the good well written work.

@FDSignifier brought me here and I don't want to leave.

Universal created the Industrialization of Hip-hop, making the TrapBeat central and the artist was optional. They all sounded the same so it didnt matter who was performing

My only critique of the thorough video is it’s not that attention spans are diminishing (backed by an actual study that contradicts the pop psychology) it’s more that we just have more options and more discretion. Otherwise the video covered all the bases ✊🏾

absolutely incredible video

I like your analysis... Subscribed

I don't listen to any of this but I've been recommended this video by a creator I follow and a friend whose opinion I respect. This was a great video that used research to back up opinion. As for the music I look at it the same way as black representation in movies and tv. We claim we want better and more diverse views of black life but we don't support those alternatives when they pop up and are well made. I've been guilty of this myself. If we want better quality music then we're going to have to show that what we're being given now ain't it. As you hinted I think we can look forward to a book of better music in the near future especially with what's been going on with Tiktok

Great video ! 👏

you could say it better, good to see other noticed..

I get what you’re saying about criticizing the current version of mainstream artists today and how they all act entitled like they’re doing you a favor and not listening to what consumers want however, there is a distinction as a visual artist myself, I realized I wanted to make what I wanted to make to express my feelings at the time and if it so happen to be profitable to a company that was a plus, but the problem is these people aren’t actually artists they didn’t grow up loving the music. They had the right look and didn’t sound like a screeching cat so autotune turned normal Instagram influencers into the prominent artist we see today. I think the difference is you can hear it in their lyrics nothing Ice Spice says tells me anything about herself other than commenting on what I can see visually and that goes for male artist too just bragging about cars they label let them rent for the weekend. Also, Deli by Ice Spice goes hard because I get the tiniest bit of insight on life as a hip-hop loving young woman in in the Bronx.

Good quality videos! I can see you at 100k subs in a couple of months if you keep it up!

Great perspective

@3:04 - what music is that in the background? It sounds familiar but I can't place it

5 minutes in great vid subscribed 🎉

we're in the death era...this will be the end... i give it another 3-5 years...

Because we keep allowing anyone to enter the genre . Everyone is not accepted and shouldn’t rap . Fr the gatekeepers sold us out

Hip hop we be around long after we are gone. It’s not this small pocket of the internet. Hip hop is the culture of the streets. As long as there are clubs, hoods, traps, gangs and poverty hip hop music and culture will never die.

Love the content, totally underrated.

New subscriber you seem dope ❤❤❤

Damn u managed to say today's rap is ass in a rly informative way. Good video

That exploitative cycle of selling selfhood is something I've been thinking about for a while but never put those words to it. It's a very odd tradition in pop culture of playing the role of "coolest human" the expectations of which I believe lead artists to take drastic actions like plastic surgery or adopt extreme personas like Sukihana or 69 in some kind of weird social self mutilation. This has been happening since music became a visual medium going back to the Madonnas and Tupacs but social media accelerated it. At least with the WWE each character was professionally scripted and managed, now these kids are just frankensteining whatever they think will "work"

I tend to focus on the serene age which is the 90s or those who desire to replicate this sound. We have indulged in guilty pleasures and they deviate from message to sin (lust and just enjoying the beat and discarding the need for lyricism which is the essence of hip hop)

Ice spice.😂😂😂😂😂😂😂. There has to be a term other than artist to describe her. She’s the female Ronald McDonald. Great video!

Def cooked w this👩‍🍳 can’t wait to see more of what u put out

good music will rise again and great video to😁

Good video you got a new subscriber 😊

Great job. U got a fan.

Great video new sub

This video slept on. Immaculately put

I miss watching videos on 106 & Park and seeing talented artist. 50 Cent, Missy Elliot, Twist, Kanye, etc oh I miss it. Also what software do you use for sound? It's so clear.

*MAINSTREAM* = _media which is commercially popular among a mass audience, especially due to intervention by corporate entities in the form of extravagant promotion and massive radio/video airplay_

When Griselda came in was almost a light in the mist for hiphop before covid came

You did this🔥

college level think piece . the edititng was so gen z tho . im tryna read these tweetss and examples young lady thank god for the pause button

Everything has to have that Tik Tok beat now. Even if it’s the whole song with the beat or part of it. Just for viral ness 😂

This isn't a look on why a whole ass genre is dying. This is the hip-hop version of cringe culture. The hip-hop version of art lore of furry hate that should've died back in 2018. It is one group enforcing their ways onto another instead of presenting them genuinely. It is condemnation. Not assistance. This is that hipster who bashes you for dare enjoying anything other than an amateur arthouse film that one 69 awards at Sundance. These are the CoD fans who think they are better for not playing Mario or Animal Crossing. This is the Renaissance Disney fan who insults people who enjoy Tangled and Bolt for not being 2D. As someone who also likes older rap, I literally have an entire playlist dedicated to it, I'm tired of these kinds of takes because it comes from a place of not being able to move the hell on or try to understand. But, it also presents the idea that there is something inherently wrong with enjoying ANYTHING made now. I'm not about to tell my younger cousins that they are low-hangibg fruit for enjoying never rap songs. It proves that you haven't been looking period. I fully understand the effects of certain rappers associating themes with the no-no crowd. That, and how capitalism in general just ruins art. But, it is ludicrous(heheh) to say that EVERYONE is doing this. I know you said you don't want a smear campaign against female rappers but, it is still being done here. Art is subjective. If you don't enjoy Ice Spice or Doechii or Sexxy Red, there's Aliyah's Interlude, Flyana Boss, Janelle Monae, and Rhapsody(not no name, tho. she is sus). If you don't enjoy Lil Mabu, there's NF, Cordae, Little Sims, JPEGMAFIA, Danny Brown, and J. Cole. Either way, I'm tired of constantly hearing that things are dying when something you don't personally enjoy becomes popular. It's the sake with how yahoos say the Oscar's are good when something they like wins and in vice versa(I fundamentally don't enjoy the Oscar's). The problem will always be capitalism, but hip-hop is a force much stronger. Also, there's more important things that are actually dying. Specifically in Palestine, Congo, Sudan, and here on Turtle Island. Let's focus on shit that actually needs to be fixed.

I think a lot of points in this could be applied to sooo many things which I know you know and you still even briefly explained it. The decadence of this materialist and superficial society has gone so stale, and I definitely feel the decay like... I don't know how else to explain it but we as a culture haven't even been able to express or release the rawness of the horror that was 2020 - on. It felt like some of the reckoning was in spots but this hyperconsumer tech has memory holed so much and has covered it with such a shotty veneer. I do think there is going to be a huge shift, just cause there has to be, as you said; I just don't know what it's going to take at this point...... Anyways we need a cultural revolution, these bread and circuses' are all owned by like 10 people at most.

great content. i agree

Please, what’s the song in the background

Great ass video… ppl need more music content that’s aware like this

amazing video

I really think using Ice Spice as an example for this “decline in the quality of music” is really strange. Ice spice isn’t the most amazing rapper in the world or anything but she makes fun music that is meant to be an expression of that region and soundscape (Bronx/drill). Soulja boi is like a way worse rapper but he makes fun music and we’re okay with that. One day there will be an artist that will be the new “ice spice” and we’ll look at this as the weird kind of almost misogyny proxy it is, hopefully. Not saying you have to think her music is good but the overt hate of her strikes me as strange and clearly connected to her sexuality.

EXCELLENT VIDEO

Hiphop start living since we don’t trust you

For a smooth nice young lady, u sure do have great knowledge capacity. Btw, Love your hair :)

dope video bro

I know some people will think why im writing this bullshit because i questioned myself that am i being racist for not liking this artist bcs everyone i west seems to like it so this video kinda validate my thoughts and opinions and plus after listening especially kpop i kinda got interested in rap genera and in music and i really want yo go into music production I kinda felt guilty i started interested or listening to rap music from non black artists who created this genre

This is fire

Wow this was educational 🎉😊 and funny 😅

u forgot to mention "Drill Music" which became a sub genre of Rap

Listen to HOT 97 for first time in maybe 10 years is it a AFRO-BEATS station now they play little hip hop there?