7:00, weird medical point here but the actress has one dilated and one non-dilated pupil, we normally call this a "Blown-out" pupil and is normally found in serious head trauma. Really nice touch from the team making this film!
I think that people forget just how petrifying things can be without “BOo JuMpscAre AaaAa.” I wish more horror films would implement ideas that really get into your head and stick with you.
Can you think of one? All I see is people who contribute nothing to the world complaining that their entertainment isn’t entertaining enough. Have you ever written anything?
I still think about searching Because I kept waiting for a jump scar but nothing came other than the screams of fear and terror which was more scary to me because what’s done is done and we see the aftermath
@@fuzzydumpling9829 Google "psychological horror movies", mate. There's plenty of examples of unsettling horror that are much, much better than your usual (and mostly dumb) combination of gore and jumpscares. However, I have the feeling most of audiences just want a jumpscare to feel spooked for a few minutes and then go on with their lives. They don't want truly disturbing things and ideas.
I love PIFs and PSAs so much, if done well, they are way scarier than any horror film can be. Why? Because the issues presented are real, and they’re shown in great detail to spread awareness about them
(Hey reubangv, I know you mainly just focus on British media, but could you also talk about different PIFs from around the world and their backstories? That would be so interesting honestly, like for example Singaporean anti-drug PIFs, they are infamous in the PIF community for their horrific nature, particularly the ones from the 90s, the newer ones are quite lame now lol)
@@sharonrizzi14 I love the international ones, I watched alot for this video. I just wanted to only cover UK ones in this video to align with my whole channel theme! We don't talk about 'Guinea Pig'
Yeah I watched that too a while ago, I was thinking about it all day and I remember all of us pre teens in assembly, sitting in silence whilst that played through the shitty speakers. I’ve never forgotten it lol.
Don’t ask me why but back when I was a teenager I had a very weird hyperfixation with watching PIFs/PSAs compilation videos on RU-vid. Maybe that is probably proof that I should not have had had unrestricted access on the Internet lmao
i don't suppose you remember a channel called "gabby the clown" do you? they used to make compilations of PSAs. that's how i used to watch a lot of them.
The PIF that terrified me as a child (and well into adulthood, to be honest!) was the one from Think! showing a presumably deceased schoolgirl lying on the road, and then her injuries reverse themselves and a voiceover says "if you hit me at 30, there's an 80% chance I'll live" or words to that effect. I used to close my eyes every time it was on. Amazing video, really loving your work!
I'm very active in the PSA/PIF community myself. I can safely say that this is easily the best commentary video about PSAs/PIFs I've ever seen, by far. All other videos like this never actually cover good PIFs, and it's often very obvious that they never do that much research into it all. With this video however, it is evident that you actually DO know a decent amount about what you are talking about and have actually put some effort in. As a result, you've absolutely nailed it right on the head! Amazing video man.
OH MY GOD MAN. I fucking LOVED both of your top 100s, it gave me so many ideas for this video! I've kinda sat in the background for years watching and ever since more and more 4k upscales are being made it's become a proper hyperfixation for me lmao. Thank you so much for your comment 😄❤️
@@reubengv_Thank you, I love you channel as well! I saw your Derren Brown video a while back, and it's one of my favourite RU-vid videos I've seen recently. I really look forward to seeing your future content. Public Information Films have always been a weird hyperfixation of mine, for what must be almost 10 years now. I remember seeing a bunch of Fire Kills and/or Think! PIFs on TV as a child, and I properly got into PSAs/PIFs after finding HelloImAPizza's RU-vid channel and watching his videos (which I still absolutely adore). It's really refreshing to see a genuinely good commentary video about PIFs, by someone who actually cares about them.
It's really good, and I wish I'd have done something like this in my 15 years of doing PIFs on RU-vid. I even have an intro sequence rendered and made if ever I make a round-up. Edit; in fact I think it's clear that I should have been a bit more active over the recent years but after I started doing PIFs there ended up being way too many others doing it Then the organisations themselves went on RU-vid so they uploaded them to their channels instead of me having to rip them from the TV or government websites. I don't even come up much in the results if you search for PIFs on RU-vid these days 😢
It's crazy how some of these are kinda corny but still get the message across, but then there's some that are just oscar-worthy. Also, it might just be me, but I feel the shorter ones are always better at conveying their message. I think in this instance, surprise works better than suspense since it helps convey just how suddenly something terrible can happen irl
You should see some of the Canadian PSAs. They would have an actor going about a scene, but speaking to the camera about their life, their background, their plans and goals, etc. But it ends with them having something terrible happen, and a message. I remember one about workplace safety where a woman slipped on a wet floor and dropped a huge pot of boiling water on herself, for example.
The "I used to be a Smoker" always stays, it show a real dying lady telling us about her cigarette addiction. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-X4k12miYJ4M.html
@@Randomperson10083 While grim to say, it's not a bad thing. Many times people tried to teach children about safety and they just forgot or ignored it, but fear? Fear stays with you. They will remember what they saw and what to avoid. For centuries, stories for children had grim endings to teach children through fear, and they worked. Coddling a child is shielding it from the world as it is, and hiding how dangerous it is causes death. Could there be a better method? Probably. But this one is universal.
I remember this show called.. something like Horrible Stories for Horrible Children?? It was Horrible Histories because that was somewhat silly, this show genuinely gave me nightmares, like this one where children who trespassed on a farm and stole apple cider.. just died from poisoning because the farmer had poisoned the cider. It sounds daft but the way it was presented was really quite disturbing and didn’t really have a clear message. There was a ton of these. Like one with a girl who used to skip class or avoid chores by taking ‘bathroom breaks’, but got fucking eaten by a sewer monster. Absolutely bizarre but yeah
There was this video I had to watch to get my driver's license. It was one of the weirdest videos I've ever seen. I feel like they just found a local drama class, hired them, and then they went over the top. The filmography, script, so dramatic. And weird... there were scenes were it was like a kindergarten class, bunch of kids around a teacher on a stool reading books... all the kids were 30-60 year old adults. 30-60 year old adults acting like kindergarteners. The books they were reading had titles along the lines of "Suzie and the Booze Bottle".
The screams Shannon (the girl from Apaches PSA) haunt me after i watched the full thing. But what else can you do aside from cry out to a family member when your insides are literally melting due to Weed Killer, she had a slow and painful death.
Could someone actually explain what happened to her. Wouldn't the poison just make you throw up or die in your sleep or something. Why was she screaming??
As i said, she drank weed killer which i believe ended up melting her insides. Or she drank another form of acidic gardening liquid which ended up melting her insides. Causing her to die a slow and painful death.@@GuitarGoals
I genuinely had to pause the video after seeing that car spinning through the air and rolling perfectly over that group of children because it made me laugh uncontrollably for several minutes. It's probably more impactful as intended when watching the whole thing in context, but just seeing those few seconds of it including that smash cut to that perfectly thrown car put me in hysterics! The rest were mostly creepy and hard-hitting as intended, but god, that one was unintentional comedy gold. I'm now having to reassure myself that I'm not a bad person for finding that so hilarious after full on laughing at that like the Joker!
I’d never heard of Apaches before this video, but my primary school showed us a similar farm/rural safety video- I think it was called “Never Rest” or something similar. Was absolutely horrified by it for weeks afterwards!
your videos are starting to become some of my favourite when it comes to video essays. the tone, the appreciation for legacy media, the intent behind it, is just addictive. keep it up
incredibly well made as always. The genuine horror that I would feel whenever these played when i was little was wrose than actual horror films. I remember this one PIF that was shown in my prmiary school about playing in construction sites and I didn't go near any for weeks LOL.
Mate one time I was in an airport and there was a sign that was like "dont smoke check this shit out." underneath it had literally every human organ that was ravaged by smoking. mortifying shit.
DOE adverts are needlessly brutal, there was one when I was a kid in the 2000s where a woman is being kissed by a man as she sits on a wall. A car then crushes them against the wall killing her boyfriend and leaving her wheelchair bound. Similarly another saw a car careening end over end into a garden killing a young boy playing football. I respect the intent but I never respected the execution especially being exposed to them as a child. Road deaths are still bad in Ireland, mainly due to drug use imo whether alcohol or otherwise. You cannot drive around rural Ireland without coming across a drunk driver and given how old some of them are they'll never change. They'll be dead before they stop drink driving. There were also several ads of kids without seatbelts becoming missiles and killing everyone else in the car with blunt force. Again intent and execution that arent necessarily at odds but are brutal to those who already take caution. Great video man. Edit: the ads I mentioned are "Mess" and "Shame" respectively. Mess was made by the RSA and Shame by the DOE but both were broadcast by RTE, our national broadcaster, in the Republic.
I always preferred approach of the 2015 RSA ads (Anatomy of a split second and Don't look back specifically). There wasn't any gore or shock value but they got the message clear across and felt a lot more professional compared to the old ones
Yeah, I saw one that made me afraid of electric substations and phone and broadband cabinets. For years I genuinely thought it could explode and kill me any time. I thought if I accidentally touched it I'd be electrocuted. I'm 30 now and even though I know that won't happen, I still feel nervous around them.
As a kid the Australian Fatigue Driving ads terrified me, even though they were pretty much just a car slowly driving off the road. Even now I am terrified of driving while tired.
As an avid PIF-watcher, I really enjoyed this video. You open up the topic to people who don't know about the subject whilst still being entertaining to the ones who do. Great classics name-dropped, by the way, both newer and older ones.
2:14 really hit me, i remember being at grandads house when i found a box of matches, i lit one and dropped it on the carpet, luckily it smothered out, but thinking about what would happen if it didn't shivers me.
i am from slovenia. Every december every school has a presentation about firework, where they show a film or just show blown up hands legs and faces. Once they showed a dog that grabbed the firework after the owner threw it into an open field. i remember one day i went to the football field at the back of my school and found a pool of blood and an exploded firework on the ground.
Great video! I’m an American, and I’ve always been interested in how y’all did things across the pond and basically turned PIFs into an art form. Granted, we have some highly effective PSAs of our own (like the infamous “Smoking Baby” directed by none other than David Fincher before his music video career), but very few that reach this level. I’d say my personal favorite PIF is “Kathy,” directed by Tony Kaye (later known for the film American History X), which you had briefly shown as part of the “Drinking and Driving Wrecks Lives” campaign. I think it was brilliant to juxtapose that unbroken shot of the little girl crying with her mother yelling at her father over his decision to drink and drive, where he had killed a little boy. Just heartbreaking and incredibly serious stuff.
I remember when I was younger I watched a MADD mini movie that scared the living shit out of me it was about drunk driving and as a ten year old seeing people being put in body bags and a grieving mother I think it was titled “ No TOMMOROW” which also the name is just unnerving .
Thank you so much for the shoutout! Probably the best video to break down the concept of PIF's. Saw the "Accidents hit hard" advert by the SAAQ on TV when I was young, scarred me for life. I agree that it goes beyond the scare factor and more about filmmaking and creativity techniques than people realize, that's the main reason why I like them so much, me being a film enthusiast. Great video!
For a second when he said "13 seconds of a dead girl" for a moment I legit thought he said that they filmed 13 seconds of the woman he mentioned's corpse.
I didn't have great access to TV when I was young. However there is this one PSA about walking alone at night that absolutely terrified me. I do not remember it clearly, but it still has me looking over my shoulder. I don't walk at night without being on call with someone.
i'm so glad the DETR pifs were highlighted, i'm a sucker for arthouse-ish stuff so that's probably why i love them to no end. mehdi norowzian's other works are very entertaining to watch although not all of them fall under that cool looking umbrella.
Oh yeah, there's this one that all Irish people will be familiar with, maybe English, I dunno if they broadcasted this on BBC (Cause it's all you've got over there, HA!), but a teenage couple gets smashed by a rolling...what looked to be a Volkswagen, before the boyfriend got to smash her on one of those typical cobblestone road walls as old as Irish society itself. I loved how fucked it was, because the crash itself was like maybe ten seconds of the full ad the rest of the minute to two minutes was spent watching the boyfriend die in the hospital and the girlfriend lose mobility below her waist, and the driver in court, and it all ends with the cripple sitting in her wheelchair in front of her boyfriend's grave. The screaming of the girlfriend when the boyfriend's vomit and blood gets thrown up onto her face from the force of the impact..I'm half convinced they took audio from a similar case and spliced it in.
I remember having to watch this one about a boy called Scott who climbed into an electric substation to get his camera and he was electrocuted. It showed the after effects like the school assembly and everyone mourning. It disturbed me so much that I was afraid to be near substations and even phone and broadband cabinets. I'd hurry past them feeling that I was going to die any time. I know they're not dangerous now but I still feel very anxious passing by.
we used to have something similar here in argentina, called "Luchemos por la vida (Fight for life)"... it was a driving safe program, but it had the most creepy stuff, really gory and disturbing stories... there are some stuff here in youtube
ohhhhh i used to be really into PIFs when i was younger and apaches in particular upset me so badly, it's something about the bleak 70s rural-ness and also the fact it features children is so unsettling. sunday lunch, protect & survive and the AIDS monolith are also really disturbing imo. brilliant video essay though!
these videos played a big part in my life as alot of these were stuck in my mind as a child. at one point i was even addicted to watching them on youtube when i was in my early teens because of the weird feeling they would always leave me with. there is no horror movie i have ever watched that gives off the same feeling of fear and dread as these videos did
The part where the girl wakes up screaming in Apaches actually fucking terrified me the first time I saw it. Idk why but there's something so genuinely horrific about her screaming
I was at Melbourne airport waiting for a flight and thought this would be a good watch. Needless to say, i’m glad i had a beer before watching this! Thanks for putting these together, I remember the ones in Australia in my childhood being quite tapped.
This has to be one of the most passionately commented videos about PIFs/PSAs that I've ever seen. I can't help but say that everything was presented in such a compact and dynamic way, this video was sensational to watch. I didn't even know about the quantity and diversity of video ads like these. +1 subscriber :)
3:44 TLDR: When I was a kid, my father prevented my pyromaniac phase by showing me this video, I thought I'd never find it again... I never tried to. When I was around 10 or 11, maybe 9, I do not remember, I was obsessed with shows like Time Warp, MythBusters, and Jogwheel's Is it a good idea to microwave this. I loved fire and explosions and I thought of making videos myself. I was so excited, so I told my dad about my idea. I would make a RU-vid channel for burning things. I did mention I would take precautions, I don't think I was being reckless, but then I mentioned my idea for the Grand Finale. I would soak rope in gasoline and light it up, leading to a full can of gasoline... That's what I thought a fuse was at the time. My dad decided to show me a video to scare me away from ever thinking about fire ever again. This was the video, the final image of the woman gave me nightmares, and I never got a pyromaniac phase. This was probably for the best, although I still have a love for VFX and, still, fire and explosions. Recently I discovered this channel and been following it since it had the one video on Derren Brown. I clicked on this video today expecting nothing more than the insightful commentary we've become accustomed to coming from this channel, but then the video came up and sure enough, there was the tv in the corner, the pan, and the face. I'm not gonna lie, for a moment I felt just as terrified as I did when I was around 10 or 11, maybe 9, I do not remember. Not sure what to say now. Will continue to watch. Thank you all for your time Love, Health, and Happiness. -Rod
Uggghhh... "Broken Glass" brought back memories. Pretty much that happened to me when I was six, except that it wasn't the beach, but the field behind my parent's house which just got built. Construction workers usually drank after their work and simply threw the beer and wine bottles into the field. My brother and I threw a bicycle tyre up a little hill in the back of the yard, and sometimes we couldn't catch it when it came back down and it rolled into the field. And that one time it was my turn to fetch it.. so I ran into the field and stepped onto the lower bottom of a broken glass bottle with my full weight. I was screaming like a pig.. and I was bleeding a LOT. My brother helped me get to the front of the house. As we got there, my parents who heard my screams stormed out of the house in shock. Then they saw all the blood.. it was everywhere. They wrapped a few cloths around my foot and a plastic bag and quickly drove me to the hospital where they gave me local anesthesia, cleaned the wound and then stitched it. My brothers and I weren't really close, since I was much younger than them. So I was more a nuisance to them. However, after that, I wasn't allowed to walk for a long time, and my older brother who was 16 at the time, then often carried me on his shoulders, which I found really awesome.
SEARCHING scared the hell out of my Sister and i.About twenty years later it featured (unexpectedly) on a clip show,and our eyes filled with years of pure terror! Doesnt bother me now,but very well made(directed by John Krish,who was no stranger to creepy shows a nd films).
I have never seen any psas cuz i dont think they really exist on most channels in germany, but damn the one where the kid screamed cuz of the poison mad me shit myself
i’m canadian, and a very new EMT, but i can’t even begin to express how much i LOVE these PSA’s from the UK. they’re not extremely overly gory or violent for television, but they still do an amazing job at getting the point across. i also think it’s super interesting how the girl at 6:55 had what we call a “blown pupil” which is usually a sign of devastating/often fatal head trauma. absolutely amazing details.
I was recommended this video and ended up bingeing everything youve uploaded so far. And I just bought the last copy of "Jam" on DVD that Amazon had available. I am a fan now.
Great video! I wish the PIF/PSA Wiki was less of a mess, there's some insanely fucked up ones that show real pictures/videos of animal death like The Chase (1997) and Fight Back (1995). And then in the same category there's ones with a bit of gore FX, even including 10:10 - No Pressure where the gore is comically over the top and cartoonish.
Yeah, I wish that wiki had a better format. I didn't include those in detail, although they are really powerful and well-made, due to the gore. On a cheery note, Paul Ritter also appears in that one!
While I have subscribed to a number Of PSA/PIF channels, as someone from the USA the most terriflying ads are from Britain and Australia's The Accident Commission. The USA needs more effective ads like this. Keep up the good work 👏!!!
the FDA's anti vaping ones hit me the hardest, one because one of my friends is addicted to them (almost got me addicted as well) and two, because most of them are just silence save for some background noise lake a clock or the sounds of driving in the rain.
I really enjoyed the other 3 videos you uploaded prior to this one, enough to subscribe. And I like the premise of going over these old PIFs, since I never had the chance to see them as an American. However, I think that the "subliminal gags" like putting the Get Out guy over that crying woman, or inserting Jimmy from South Park when the girl screams for the boy getting electrocuted sort of take away from things. Yeah, these commercials are ludicrous at times and easy to laugh at, but there's a necessary threshold of cleverness to crafting insert gags, which you seem to have missed the mark on this time. Still a great vid nonetheless.
I remember reading somewhere that Thatcher wanted an air raid siren to be placed at the start of the AIDS: Don't die of Ignorance campaigns after she first viewed them so they would greater grab attention. I think they do a good job on their own.
I'd just like to point out the the second child in Apaches doesn't drowned in mud, but a Slurry Pit, which is were animal waste and other organic matter is stored to be then turned into fertilizer.
HelloIAmAPizza is a goat. Btw the drunk driving PIF with the curly-haired little girl scares me shitless. There's worse PIF's out there, but that one in particular is just so unsettling in its own ways
